GTM Sales Director, SaaS

London, United Kingdom | Posted on 10/06/2025

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Job Description

We are seeking a highly accomplished and strategically minded GTM Sales Director to lead a SaaS, B2B go-to-market (GTM) launch for the UK market. This position is pivotal in shaping the customer base of our SaaS client, which is already highly established in other markets globally.

The ideal consultant will have established relationships with Chief Marketing Officers and other senior marketing decision makers within UK retail organisations.

Responsibilities

• Execute a GTM sales strategy for the UK retail sector, aligned with UK growth objectives that are focused on targeted accounts.
• Meet and exceed sales objectives in opening, major UK retail accounts.
• Cultivate and expand relationships with UK industry thought leaders, influencers, and especially senior marketing decision makers in retail.
• Provide accurate sales forecasts and track key performance indicators (KPIs) to ensure UK targets are consistently met.
• Identify and penetrate key market segments within the UK B2B retail SaaS landscape.
• Design and manage a lead generation process for the UK market.
• Work in close collaboration with HQ at all stages of the sales cycle.
• Provide a deep understanding of the UK competitive landscape.
• Collaborate with marketing, product development, and customer success teams to deliver exceptional client experiences.

Requirements

• Proven track record of exceeding sales targets in leadership roles within the B2B SaaS industry, with a focus on retail clients.
• Expertise in developing and implementing successful go-to-market strategies for SaaS solutions in the retail sector, specifically within the UK.
• Extensive experience scaling high-performing sales organisations.
• Established network of Chief Marketing Officers and other senior marketing decision makers within the UK retail sector.
• Exceptional communication, presentation, and negotiation skills.
• Ability to thrive in a dynamic, fast-paced, and entrepreneurial environment.
• Strong experience of marketing SaaS platforms.

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