Senior Digital Marketing Consultant - 18 month FTC

Salary £40,000 to £50,000 depending on experience

18 month FTC Hybrid - London / Kent (Folkestone)

Here at Saga, we are looking for an experienced digital marketer to develop high-impact marketing strategies to support delivery of ambitious growth plans for Saga Money portfolio. Reporting to the Marketing Acquisition Lead you will be responsible for supporting development, planning, and optimising multi-channel digital marketing strategies whilst supporting implementation and execution in a highly regulated environment. This role will require deep expertise in both paid digital marketing (e.g., Paid Search, Display, Social Media Ads) and SEO/content marketing as well as data analytics. You will work closely with internal teams, external partners, and agencies to enhance brand visibility, drive traffic, and generate relevant and qualified leads.

Role Responsibility

• End to end campaign management of digital marketing campaigns across Paid Search, PMAX, Social Media Advertising, and SEO-driven content marketing.
• Audit existing digital marketing activities and identify opportunities for growth.
• Work collaboratively with the Acquisition Marketing Lead and wider marketing team to ensure campaigns align with business objectives.
• Manage relationships with third-party agencies and internal and external stakeholders to ensure campaign success, including approvals of marketing assets.
• Monitor and analyse campaign performance using analytical tools (Adobe Analytics) to measure, drive insights and improve ROI.
• Ensure all content and advertising comply with brand guidelines and regulatory requirements.
• Conduct competitor and market research to identify opportunities for campaign improvements and strategic positioning, particularly in keyword strategy and looking at search across paid and organic as a holistic approach.
• Support product launches and go-to-market strategies, helping to define positioning, messaging, and marketing channels.
• Generate marketing performance reports and MI to drive insight and provide recommendations and support senior management in decision-making.
• Stay updated with industry trends and emerging digital marketing technologies.

The Ideal Candidate

• 6+ years of Digital Marketing experience in campaign management.
• On the job experience is equally as valuable as higher education qualifications.
• Prior experience in financial services or regulated industries is desirable.
• Solid experience in end-to-end management of digital marketing campaigns and the ongoing optimisation of such channels.
• Proven experience in digital marketing, including both paid media (PPC, social, display) and organic (SEO, content marketing).
• Strong understanding of performance marketing metrics, and techniques such A/B testing, conversion rate optimisation etc.
• High levels of proficiency in the tools that make you an expert at what you do, such as Google Ads, Meta Ads Manager, Adobe Analytics, SEMrush, Search console, or similar.
• Strong analytical skills with a performance marketing mind-set.
• Comfortable reporting and interpreting results to deliver actionable insights.
• Ability to demonstrate examples of multi-tasking, prioritisation, and solution-orientated approaches.
• Work in collaboration with peers and wider marketing team to guide creation of data-driven content to improve SEO performance.
• Ability to work collaboratively across all functions both internally and externally - a team player.
• Understand brand and regulatory compliance requirements.
• Excellent personal communication and presentation skills.
• Stay updated with digital trends, tools, and algorithm changes to continuously evolve strategy.
• Exposure to product launches and development of go-to-market strategies is desirable.
• Experience of working in a partnership-based business is a bonus.

Benefits Available to All Colleagues

• 25 days holiday + bank holidays
• Option to purchase additional leave up to 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us
• Wellbeing programme
• Colleague discounts including family discounts on cruises and holidays
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform

We aim to be the most-trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.