Freelance Producer, Birmingham

About Us

Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.

The Role

As a Freelance Local Producer, you’ll curate, produce, and promote concerts and other live events to build a strong and vibrant Sofar community in your city. You’ll be a true Sofar ambassador – mapping out your city’s strategy and supported by the central Global Communities team as you produce exceptional events, conceptualize and execute local marketing initiatives, sell local sponsorships and private shows, and expand Sofar’s footprint.

What you’ll do:

• Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.
• Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
• Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
• Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality.
• Manage your city’s financial performance, ensuring financial success and health of every event.
• Build relationships with local businesses to drive sales of sponsorships and private events.
• Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
• Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
• Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.

Who you are:

• You have deep connections to your local scene and play an active role in building community around it.
• You have 3-5 years of experience in live event curation, production, and promotions.
• You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space.
• You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals.
• You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time.
• You’re a natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth.
• You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.
• You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
• You have exceptional time management skills and are a clear communicator.
• You can work autonomously, but understand the importance of remaining connected to the broader organization.

Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. If our mission and job opening resonates, you’re encouraged to apply even if your experience doesn’t precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.

Our Producers earn commission-based pay on a per-show basis. Please note compensation varies based on ticket prices, show volume, and event performance, with ranges from £80-200+ per event.