Strategic Communications Lead

Strategic Communications Lead

Belfast Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead strategic communications and engagement campaigns for community impact.
  • Company: Join The National Lottery Community Fund, dedicated to supporting diverse communities across the UK.
  • Benefits: Enjoy a hybrid work model with flexible location options and a commitment to diversity and inclusion.
  • Why this job: Shape impactful stories and drive change in your community while working with passionate teams.
  • Qualifications: Experience in strategic communications, team leadership, and public affairs is essential.
  • Other info: We celebrate diversity and welcome applications from all backgrounds.

The predicted salary is between 36000 - 60000 £ per year.

The National Lottery Community Fund is seeking a Strategic Communication Lead, Northern Ireland to drive forward our ambitious communications transformation. This newly created role sits at the heart of our restructured communications function, designed to deliver our strategy "It Starts with Community" and shift our focus to demonstrating the powerful impact communities have across the UK.

As we build a new, integrated approach to communications across the UK, this position offers an exceptional opportunity to shape how we tell our story. Playing a strategic leadership role, you will be the vital bridge between our grant makers and communicators, working in a matrix manner with the senior leadership team in your country and our wider communications team to solve problems and generate successful communications and engagement campaigns.

You will provide strategic leadership on communications and external affairs, working across two areas of responsibility: a specific country within the UK and one of our four missions. Your ability to create powerful alignment between these areas will be essential to success. Your deep understanding of the devolved context and stakeholder landscape will help build the Fund's influence with regional decision-makers and opinion formers while advancing UK-wide objectives. You will also be an ambassador for the Fund's work, maintaining a strong network in your country.

We are looking for an experienced communications strategist with extensive knowledge of the local political, media and stakeholder landscape. You should bring a sophisticated understanding of how communications can drive organizational objectives and a proven track record of leading integrated campaigns. Your background might include senior communications roles in government, the VCSE sector, or complex organizations operating across devolved administrations, where you've demonstrated ability to navigate diverse stakeholder environments and translate strategic goals into impactful communications activity.

Key responsibilities:
  • Lead strategic communications for one Funding portfolio and one mission area, ensuring integration with business planning.
  • Build and lead matrix teams to deliver integrated communications campaigns.
  • Develop and implement communications plans that drive engagement with key stakeholders.
  • Provide senior counsel on reputation management and crisis response.
  • Act as senior regional point of contact for communications and external affairs.
  • Ensure consistent messaging across all customer journey touchpoints.
  • Represent the Fund with key external stakeholders and opinion formers.

Location: You will be expected to be based in the country you will be supporting. We have a hybrid approach to working with work pattern and exact location agreed with the successful candidate. Our offices are in Belfast, Birmingham, Cardiff, Exeter, Leeds, London, Manchester, Newcastle and Newtown.

If you would like to find out more about the role specifically or recruitment process, please contact: On application, please align your supporting statement to the criteria below.

Essential criteria:
  • Extensive experience in developing and delivering strategic communications and engagement in support of organisational priorities, including planning and executing media, marketing and external affairs.
  • Strong influencing skills with both internal colleagues and external partners.
  • Significant experience in building and leading high-performing teams in a matrix-management setting.
  • Demonstrable understanding of public affairs in devolved governments.
  • Experience providing strategic communications counsel to senior leaders including at times of reputational risk.
  • Experience in leading crisis communications.
  • Excellent project management skills in a complex organisation with competing deadlines.
  • Demonstrable experience in using data and insight to inform and deliver communications campaigns.
Desirable criteria:
  • Experience working across multiple regions or countries.
  • Track record of developing innovative communications approaches.
  • Experience in one or more of our mission areas.

Equity, Diversity and Inclusion: Communities in the UK come in all shapes and sizes. National Lottery funding is for everyone therefore, we are committed to equity, diversity and inclusion and we work hard to ensure our funding reaches where it is needed. We also believe our people should represent the communities, organisations and individuals we work with. That's why The National Lottery Community Fund is committed to being an inclusive employer and a great place to work. We recognise and celebrate the fact that our people come from diverse backgrounds. We positively welcome applications from people from ethnic minority backgrounds, people with disabilities or longstanding health conditions, people who are LGBTQ+, and people from different socio-economic and educational backgrounds, as well as people of all ages.

As a Disability Confident Employer, we take a proactive approach in making reasonable adjustments, if needed, throughout the recruitment process and during employment.

Strategic Communications Lead employer: The National Lottery Community Fund

The National Lottery Community Fund is an exceptional employer that champions equity, diversity, and inclusion, ensuring a workplace that reflects the communities we serve. With a hybrid working model based in Northern Ireland, employees benefit from a supportive culture that fosters professional growth and collaboration, while playing a pivotal role in shaping impactful communications strategies that resonate across the UK. Join us to make a meaningful difference in community engagement and development.
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Contact Detail:

The National Lottery Community Fund Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Strategic Communications Lead

✨Tip Number 1

Familiarise yourself with The National Lottery Community Fund's mission and values. Understanding their focus on community impact will help you align your communication strategies with their goals during discussions.

✨Tip Number 2

Network with professionals in the communications field, especially those who have experience in the VCSE sector or government roles. Building relationships can provide insights into the role and may lead to referrals.

✨Tip Number 3

Stay updated on current events and trends in Northern Ireland's political and media landscape. This knowledge will enable you to speak confidently about how these factors influence strategic communications.

✨Tip Number 4

Prepare to discuss specific examples of successful integrated campaigns you've led. Highlighting your experience in managing diverse teams and navigating complex stakeholder environments will demonstrate your fit for the role.

We think you need these skills to ace Strategic Communications Lead

Strategic Communication Development
Stakeholder Engagement
Media Relations
Public Affairs Knowledge
Crisis Communication Management
Project Management
Data-Driven Decision Making
Team Leadership in Matrix Structures
Reputation Management
Campaign Planning and Execution
Influencing and Negotiation Skills
Understanding of Devolved Governments
Excellent Written and Verbal Communication
Networking and Relationship Building

Some tips for your application 🫡

Align Your Supporting Statement: Make sure your supporting statement directly addresses the essential criteria outlined in the job description. Highlight your extensive experience in strategic communications and how it aligns with the Fund's objectives.

Showcase Leadership Experience: Emphasise your experience in building and leading high-performing teams, especially in a matrix-management setting. Provide specific examples of successful campaigns you've led and the impact they had.

Demonstrate Understanding of Stakeholder Landscape: Illustrate your knowledge of the devolved context and stakeholder landscape in Northern Ireland. Discuss how you have successfully navigated diverse stakeholder environments in previous roles.

Highlight Crisis Management Skills: Detail your experience in providing strategic communications counsel during times of reputational risk. Include examples of how you managed crises and the outcomes of your actions.

How to prepare for a job interview at The National Lottery Community Fund

✨Understand the Organisation's Mission

Before your interview, make sure you thoroughly understand The National Lottery Community Fund's mission, particularly the 'It Starts with Community' strategy. Be prepared to discuss how your experience aligns with their goals and how you can contribute to their vision.

✨Showcase Your Strategic Thinking

As a Strategic Communications Lead, you'll need to demonstrate your ability to think strategically. Prepare examples of past campaigns you've led, focusing on how you integrated various communication channels and engaged stakeholders effectively.

✨Highlight Your Stakeholder Engagement Skills

Given the importance of building relationships with regional decision-makers, be ready to discuss your experience in stakeholder engagement. Share specific instances where you've successfully navigated complex stakeholder environments and influenced outcomes.

✨Prepare for Crisis Management Scenarios

Crisis communications will likely be a topic of discussion. Think of examples where you've managed reputational risks or crises in previous roles. Be ready to explain your approach and the results of your actions.

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