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- Tasks: Lead global marketing strategies to attract and grow creators on Spotify.
- Company: Spotify is the world's leading audio streaming service, dedicated to innovation in the creator economy.
- Benefits: Enjoy flexible work options, health insurance, generous leave, and a competitive salary with equity.
- Why this job: Join a dynamic team driving creativity and collaboration in a fast-paced environment.
- Qualifications: 10+ years in marketing with a proven track record in community growth and media buying.
- Other info: Work from New York or London with a hybrid model; come in 2-3 times a week.
The predicted salary is between 57600 - 84000 £ per year.
The Global Director of Creator Marketing will lead all our brand, product, social + growth marketing to acquire, retain, and grow creators, podcasters, publishers, and creatives worldwide on Spotify. We are looking for a leader who is passionate about the creator economy & driving innovation, an excellent collaborator, and an effective operator and team manager. This position reports to the VP, Podcast Business.
What You'll Do
- Craft the vision & strategy: Define the global positioning, narrative, and go-to-market plans that make Spotify the most rewarding home for podcasters, video creators, and the next wave of creativity.
- Develop & lead a high-performing team: Build a world-class team to execute on and scale up Spotify’s creator mission, delivering bold & effective marketing ideas.
- Lead go-to-market strategy for key product launches: Drive adoption of priority product features through marketing-led strategies.
- Own full-funnel creator growth: Architect the Spotify for Creators brand and campaigns - paid, earned, and owned - that attract new creators, activate them on-platform, and nurture their long-term success.
- Design programs that prove our value proposition: From educational content to marquee events, demonstrate how Spotify helps creators grow, connect, and monetize.
- Champion data- & creator-driven creativity: Set an ambitious test-and-learn agenda fueled by insights and spend time with creators and publishers weekly to guide priorities.
- Become a trusted leader for cross-functional collaboration: Work hand-in-hand with Product, Content, Advertising, Subscriptions, and Public Affairs teams to ship bold ideas effectively and globally. Collaborate with the Consumer teams to achieve end-to-end storytelling.
Who You Are
- 10+ years leading marketing or growth organizations.
- Proven track record growing, cultivating and retaining a community of creators at a large-scale, global platform.
- Expertise in media buying, content marketing, community, and influencer programs.
- Creative taste and cultural fluency, capable of adapting communication for diverse creator cohorts, publishers, partners, and creatives.
- Inspirational team leader who can attract, coach, and retain top talent.
- Effective communicator, collaborator, and operator who can manage in fast-paced environments and influence senior stakeholders in a matrix organization.
Where You'll Be
This role is based in New York, New York or London, UK. We offer you the flexibility to work where you work best! There will be some in-person meetings, but still allows for flexibility to work from home. We ask that you come in 2-3 times per week.
The United States base range for this position is $232,130- $290,162, plus equity (plus bonus or commission). The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, 23 paid days off, 13 paid flexible holidays.
Director, Creator Marketing - Podcast employer: Spotify
Contact Detail:
Spotify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Creator Marketing - Podcast
✨Tip Number 1
Network with professionals in the podcasting and creator economy space. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what Spotify might be looking for in a candidate.
✨Tip Number 2
Familiarise yourself with Spotify's current marketing strategies and campaigns aimed at creators. Understanding their approach will allow you to speak knowledgeably about how you can contribute to their goals during interviews.
✨Tip Number 3
Showcase your leadership skills by sharing examples of how you've built and managed high-performing teams in the past. Be prepared to discuss specific challenges you've faced and how you overcame them, as this role requires strong team management.
✨Tip Number 4
Stay updated on the latest trends in the creator economy and podcasting. Being able to discuss recent developments or successful case studies will demonstrate your passion and expertise, making you a more attractive candidate for the role.
We think you need these skills to ace Director, Creator Marketing - Podcast
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Director, Creator Marketing - Podcast position. Tailor your application to highlight your relevant experience in marketing, team leadership, and the creator economy.
Craft a Compelling CV: Your CV should clearly showcase your 10+ years of experience in leading marketing or growth organisations. Highlight specific achievements related to community building, media buying, and content marketing that align with Spotify's goals.
Write a Strong Cover Letter: In your cover letter, express your passion for the creator economy and how your vision aligns with Spotify's mission. Use specific examples from your past roles to demonstrate your ability to lead teams and drive innovative marketing strategies.
Showcase Your Collaborative Skills: Since the role requires cross-functional collaboration, include examples in your application that illustrate your ability to work effectively with diverse teams. Mention any experience you have in influencing senior stakeholders and managing projects in fast-paced environments.
How to prepare for a job interview at Spotify
✨Show Your Passion for the Creator Economy
Make sure to express your enthusiasm for the creator economy during the interview. Share examples of how you've engaged with creators in the past and discuss any innovative marketing strategies you've implemented that align with Spotify's mission.
✨Demonstrate Leadership Experience
Highlight your experience in building and leading high-performing teams. Be prepared to discuss specific instances where you attracted, coached, and retained top talent, as well as how you fostered collaboration across different departments.
✨Prepare for Data-Driven Discussions
Since the role emphasises data-driven creativity, come equipped with insights from previous campaigns you've led. Discuss how you've used data to inform your marketing strategies and how you plan to implement a test-and-learn agenda at Spotify.
✨Understand Spotify's Brand and Positioning
Research Spotify's current positioning in the market and its approach to creator marketing. Be ready to share your thoughts on how you would craft the vision and strategy for the brand, ensuring it resonates with diverse creator cohorts and enhances their experience.
