Search Engine Optimization Specialist

SEO Specialist City, London, Hybrid SEO, Content Optimisation, HREFLANG, Website Migration, Google Search Console, SEMrush, Analytics SEO Specialist is required to join a leading digital team within global insurance leader. This is a fantastic opportunity to join a forward-thinking organisation that places digital innovation at the heart of its operations. As SEO Specialist, you’ll collaborate with content, development and product teams to enhance organic search performance across a large estate of multilingual websites. Key Responsibilities: Deliver technical and on-page SEO updates via a proprietary CMS. Implement and maintain a cohesive international SEO strategy with a focus on regional localisation. Collaborate with marketing and content teams to produce SEO-optimised, user-centric content. Conduct keyword, topic, competitor, and user intent research to inform content development. Carry out site audits and deliver actionable insights to improve organic visibility. Monitor SEO KPIs including rankings, traffic, click types, and leads, presenting reports in a clear, engaging format. Drive test-and-learn initiatives, measuring and scaling successful SEO experiments. Support website migrations and ensure SEO continuity across changes. Contribute to process documentation, knowledge sharing, and SEO tooling within the wider team. Key Requirements: Minimum 2 years\’ experience in an SEO role, ideally in a global or multi-language context. Deep understanding of search engine behaviour and modern algorithmic updates (e.g. E-E-A-T, Helpful Content). Proficiency in tools like Google Search Console, SEMrush, Google Analytics, Excel/Google Sheets. Comfortable handling large data sets and identifying performance trends. Strong communicator able to collaborate across functions and cultures. Experience in B2B or financial services sectors is advantageous. Bonus points for knowledge of AI tools, APIs, or Python scripting for automation and analysis. Join a company that values curiosity, collaboration, and continuous learning. You\’ll be part of a diverse, driven team with a clear vision, access to cutting-edge tools, and opportunities to grow professionally.