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For Companies At a Glance
- Tasks: Lead global web analytics strategy and manage client relationships for data insights.
- Company: Join Omnicom Media Group, a leading media agency with a focus on data-driven marketing.
- Benefits: Enjoy a diverse workplace, flexible recruitment processes, and opportunities for personal growth.
- Why this job: Work with top global brands and drive impactful data strategies in a collaborative environment.
- Qualifications: Experience in data strategy, analytics, and project management is essential.
- Other info: Be part of a rapidly growing team across 80 countries, fostering innovation and inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
RESPONSIBILITIES
Reporting to the Programmes and Platforms Director, this person will be responsible for owning the data strategy for Web Analytics and global market engagement along with dependent infrastructure and process to ensure we have a consistent framework that provides accurate insights into Paid Media and Onsite performance. This remit runs parallel to our data strategy for Media Investment, Media Performance and Tag Management.
- Owning data strategy for Web Analytics globally across several Brands and Markets
- Managing relationship with Clients and Agency Brand Leads on client data strategy
- Managing dependent data infrastructure and ad technology solutions
- Project management of web analytics initiatives and dependent programs
- Senior level stakeholder and market engagement across EMEA, AMER and APAC
- Drive product and process improvements that allow us to scale solutions globally
THE OPPORTUNITY
As part of the Decision Science team, this role will provide the following opportunities:
- Work directly with one of the world's largest global advertisers
- Be the global lead on managing the foundations for data strategy, infrastructure, and ad technology solutions that underpin our insights and analytics
- Consult on data quality and compliance across all media investment and media performance data
- Own all market engagement across EMEA, AMER and APAC
We help our clients use data from digital channels to turn critical audience insights into action and move our clients’ businesses forward. Our Digital Marketing services include Paid Search, Programmatic, Paid Social, Search Engine Optimization (SEO), Advanced Behavioural Targeting, Mobile Marketing, eCommerce search optimization, among many others.
About the Agency: Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. We have built a variety of innovative product and specialist service solutions for clients and agency partners.
We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.
Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad. The EMEA team is responsible for global and regional client relationships led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on our website.
Web Analytics Manager- employer: Devaney Consulting, LLC
Contact Detail:
Devaney Consulting, LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Analytics Manager-
✨Tip Number 1
Familiarise yourself with the latest trends in web analytics and data strategy. Understanding tools like Google Analytics, Adobe Analytics, and other ad technology solutions will give you an edge when discussing your expertise during interviews.
✨Tip Number 2
Network with professionals in the digital marketing and analytics space. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face, which can help you tailor your approach when applying.
✨Tip Number 3
Prepare to discuss your experience with project management and stakeholder engagement. Highlight specific examples where you've successfully managed relationships and driven product improvements, as these are key responsibilities for the role.
✨Tip Number 4
Research Omnicom Media Group and their approach to data-driven marketing. Understanding their values and how they integrate data into their strategies will allow you to align your answers with their mission during the interview process.
We think you need these skills to ace Web Analytics Manager-
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities of a Web Analytics Manager. Familiarise yourself with data strategy, web analytics, and the specific tools and technologies mentioned in the job description.
Tailor Your CV: Customise your CV to highlight relevant experience in data strategy, project management, and stakeholder engagement. Use keywords from the job description to ensure your application stands out.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven marketing and your ability to manage relationships with clients and agency leads. Mention specific examples of how you've successfully driven product and process improvements in previous roles.
Highlight Global Experience: If you have experience working across different markets or regions, be sure to emphasise this in your application. The role involves engagement across EMEA, AMER, and APAC, so demonstrating your global perspective will be beneficial.
How to prepare for a job interview at Devaney Consulting, LLC
✨Understand the Data Strategy
Make sure you have a solid grasp of the company's data strategy for Web Analytics. Familiarise yourself with how they manage data across different brands and markets, as well as their approach to media investment and performance.
✨Showcase Your Project Management Skills
Be prepared to discuss your experience in managing web analytics initiatives. Highlight specific projects where you've successfully led teams or collaborated with stakeholders to achieve results.
✨Engage with Stakeholders
Demonstrate your ability to engage with senior-level stakeholders across various regions. Share examples of how you've built relationships and communicated effectively with clients and agency leads.
✨Highlight Your Technical Knowledge
Since this role involves managing ad technology solutions, be ready to talk about your technical skills. Discuss any relevant tools or platforms you've worked with, especially those related to data quality and compliance.
