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For Companies At a Glance
- Tasks: Develop and implement channel marketing strategies for EV solutions across Europe.
- Company: Join ChargePoint, a leader in the electric vehicle charging revolution.
- Benefits: Enjoy a positive work environment with opportunities for growth and collaboration.
- Why this job: Make a real impact in the e-mobility sector while working with innovative partners.
- Qualifications: Experience in B2B channel marketing and fluency in English and German required.
- Other info: Remote work options available; inclusive and diverse team culture.
The predicted salary is between 28800 - 48000 £ per year.
About Us
With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world's leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.
Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.
At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.
Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.
Reports To: Senior Director, Product Marketing
What You Will Be Doing:
- Our ideal candidate will be responsible for developing and implementing channel marketing strategies that support our distribution and reseller partners who help sell our solutions across Europe.
- You will work closely with regional sales, marketing, and local channel partners to develop go-to-market strategies, drive lead generation, and optimise channel performance.
- Additionally, 20% of your time will be dedicated to developing and managing key partnerships (industry bodies, local organisations, key accounts) across these regions.
What You Will Bring To ChargePoint:
- Channel Strategy & Execution: Develop and execute channel marketing programs to support partners in Germany, Austria, France, and the UK.
- Partner Enablement: Create marketing tools, sales enablement materials, and training programs to empower channel partners (Experience with channel/partner management tool such as Seismic a plus).
- Go-to-Market Support: Collaborate with sales and product marketing to tailor messaging and campaigns for different partner segments.
- Lead Generation & Demand Creation: Develop joint marketing campaigns with channel partners to drive awareness and sales pipeline growth.
- Performance Tracking: Monitor and optimize channel marketing initiatives based on data-driven insights and KPIs.
- Event & Trade Show Management: Plan and support industry events, webinars, and partner-led initiatives.
- Partnership Development (20%): Identify and establish local partnerships that enhance our brand and drive business growth in key markets.
Requirements:
- Proven experience in channel marketing within B2B technology, industrial, or hardware sectors preferred.
- Experience in channel partner enablement, marketing campaign execution, and lead generation within a channel ecosystem.
- Strong understanding of B2B marketing strategies, sales cycles, and partner relationship management.
- Fluent in English and German (French is a plus).
- Ability to work cross-functionally in a fast-paced, international environment.
- Experience in e-mobility, automotive, or energy industries is a plus but not required.
Location: UK OR Germany
We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
If there is a match between your experiences/skills and the Company needs, we will contact you directly.
Channel Marketing Manager, EU employer: Cassio Provider
Contact Detail:
Cassio Provider Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Manager, EU
✨Tip Number 1
Familiarise yourself with the electric mobility sector and ChargePoint's role in it. Understanding the company's mission and values will help you align your responses during interviews, showcasing your passion for the industry.
✨Tip Number 2
Network with professionals in the B2B technology and channel marketing space. Attend industry events or webinars related to electric vehicles and marketing strategies to make connections that could lead to referrals or insights about the role.
✨Tip Number 3
Prepare to discuss specific examples of successful channel marketing campaigns you've executed in the past. Highlight your experience in partner enablement and how you've driven lead generation through collaborative efforts.
✨Tip Number 4
Brush up on your German language skills if you're not already fluent. Since the role involves working closely with partners in Germany, demonstrating your language proficiency can set you apart from other candidates.
We think you need these skills to ace Channel Marketing Manager, EU
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in channel marketing, particularly within B2B technology or industrial sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of ChargePoint's mission and values. Explain how your skills in developing channel marketing strategies and partner enablement can contribute to their goals.
Showcase Relevant Experience: In your application, emphasise any previous roles where you successfully executed marketing campaigns or enabled channel partners. Provide specific examples of how you drove lead generation and optimised performance.
Highlight Language Proficiency: Since fluency in English and German is required, make sure to clearly state your language skills. If you have any certifications or experiences that demonstrate your proficiency, include those as well.
How to prepare for a job interview at Cassio Provider
✨Understand the Company and Industry
Before your interview, make sure to research ChargePoint and the electric mobility industry. Familiarise yourself with their products, values, and recent developments. This will help you demonstrate your genuine interest and align your answers with their mission.
✨Showcase Your Channel Marketing Experience
Prepare specific examples from your past roles that highlight your experience in channel marketing, particularly in B2B technology or hardware sectors. Be ready to discuss how you've developed and executed successful marketing strategies and enabled partners.
✨Demonstrate Cross-Functional Collaboration Skills
Since the role involves working closely with sales and product marketing teams, be prepared to share examples of how you've successfully collaborated across departments. Highlight your ability to tailor messaging and campaigns for different partner segments.
✨Prepare for Questions on Performance Tracking
Expect questions about how you monitor and optimise marketing initiatives based on data-driven insights. Be ready to discuss specific KPIs you've used in the past and how you've adjusted strategies based on performance metrics.
