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For Companies At a Glance
- Tasks: Lead direct mail marketing strategies for credit card acquisition and drive profitable growth.
- Company: FNBO is dedicated to employee success and fostering a modern, flexible workplace.
- Benefits: Enjoy remote work options, competitive salary, health insurance, 401k matching, and tuition assistance.
- Why this job: Be a strategic influencer in a collaborative environment that values innovation and personal growth.
- Qualifications: Bachelor’s degree and 8+ years in direct marketing, with strong analytical and leadership skills required.
- Other info: Join a diverse team committed to belonging and empowering employees from all backgrounds.
The predicted salary is between 75000 - 130000 ÂŁ per year.
At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success.
Our Modern, Flexible Workplace
We believe in a Modern, Flexible Workplace, and we are continuously exploring advancements in technology and office environments to make it easier to collaborate and connect with customers and coworkers. This role is open to either hybrid (Omaha Metro) or remote work, depending on the location of the incumbent. If hybrid, it is anticipated that an incumbent in this role will work onsite for three (3) or more days a week and will have a dedicated workspace when working onsite. Work location is subject to change based on business needs. If remote, it is anticipated that an incumbent in this role will work remotely 100% of the time and will share a hoteling workspace if/when working onsite, as determined by business needs. The incumbent can work remotely from anywhere in the United States, unless otherwise specified in the job posting.
Summary Of The Job
The Direct Mail Marketing Strategy Director is responsible for driving the acquisition direct mail strategy for our credit card portfolio. This role owns the development and execution of marketing plans focused on profitability, segmentation, and targeting, ensuring initiatives are aligned with enterprise goals and risk tolerance.
As a key strategic influencer, this individual partners across the organization—working with leadership, cross-functional teams, and external partners—to clearly communicate direction, secure buy-in, and deliver innovative, data-driven solutions. This role is critical in driving profitable growth within the Partner Segment through thoughtful strategy, analytical insight, and cross-functional collaboration.
About This Role
- Strategic Leadership & Channel Growth
- Serve as the enterprise leader and subject matter expert for the direct mail channel within credit card acquisition.
- Define and evolve the long-term vision, strategic roadmap, and investment plan for direct mail.
- Establish strategic priorities for the channel based on performance trends, market shifts, and organizational goals.
- Advocate for the direct mail channel across the business, clearly articulating its value, role, and future potential.
- Collaborate with executive leadership to integrate direct mail strategy into broader marketing and business objectives.
- Partner with Legal, Risk, and Compliance to align channel strategy with regulatory and risk frameworks.
- Campaign Development & Execution
- Develop and manage the annual direct mail marketing calendar.
- Design campaign-level strategies including offer structure, pricing, segmentation, and test plans.
- Work closely with Account Executives and partner contacts to ensure campaigns align with broader partner goals.
- Manage campaign P&L, ensuring profitability and strategic alignment.
- Oversee channel budget and resource allocation.
- Performance Analysis & Optimization
- Analyze campaign and channel-level performance, identifying optimization opportunities.
- Translate data into actionable strategies and persuasive narratives for leadership and stakeholders.
- Collaborate with Credit, Decision Sciences, and Finance to ensure strategies are backed by sound data and modeling.
- Execution Partnership & Enablement
- Guide implementation teams to ensure campaign execution aligns with the strategic vision.
- Provide clear direction on segmentation, creative requirements, and test strategy.
- Ensure marketing activities are executed accurately and compliantly.
- Compliance
- Adhere to and promote compliance with the Bank’s BSA/AML Program, including:
- Complying with Customer Identification and Due Diligence policies.
- Monitoring and reporting suspicious activity.
- Completing required compliance training in a timely manner.
Key Skills
The Ideal Candidate for This Role:
- Excellent communication and storytelling skills; comfortable presenting to senior leaders and external partners.
- Demonstrated ability to influence across a matrixed organization.
- Passion for innovation, learning, and continuous improvement.
Minimum Qualifications
Required:
- Bachelor’s Degree in Marketing, Business, or a related field required.
- 8+ years of experience in direct marketing, preferably within credit cards or financial services.
- Detail-oriented, with exceptional project management and prioritization skills.
- Strong analytical and financial acumen with experience in P&L ownership.
- Proven leadership in setting strategy and guiding cross-functional teams toward a shared vision.
Compensation
Compensation range (base pay): $95,857.00-$162,957.00. This role may have a specific starting pay within this range. Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.
Benefits Overview
We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Time Off Programs
- Health Savings Account (HSA)/Dependent Care
- Employee Banking
- Growth Opportunities
- Tuition Assistance
- Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/.
For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message.
Job number: R-20250543
Equal Opportunity & Belonging
FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves—no matter their role or where they are in their journey.
FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.
FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants).
Application Deadline
All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.
Direct Mail Marketing Strategy Director employer: FNBO
Contact Detail:
FNBO Recruiting Team
TAGAdmin@fnni.com
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Mail Marketing Strategy Director
✨Tip Number 1
Familiarise yourself with the latest trends in direct mail marketing, especially within the financial services sector. Understanding how to leverage data for segmentation and targeting will be crucial in your discussions with FNBO.
✨Tip Number 2
Network with professionals in the banking and marketing industries. Engaging with others who have experience in direct mail strategies can provide you with insights and potentially valuable connections that could help you stand out.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led or contributed to. Be ready to articulate how your strategic decisions impacted profitability and growth, as this aligns closely with the role's responsibilities.
✨Tip Number 4
Showcase your ability to collaborate across teams by highlighting past experiences where you worked with cross-functional groups. FNBO values teamwork, so demonstrating your collaborative skills will be key in your conversations.
We think you need these skills to ace Direct Mail Marketing Strategy Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in direct marketing, particularly within the financial services sector. Emphasise your leadership roles and any successful campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, clearly articulate your understanding of FNBO's goals and how your skills align with their needs. Use specific examples to demonstrate your strategic thinking and ability to drive results.
Showcase Analytical Skills: Since the role requires strong analytical acumen, include examples of how you've used data to inform marketing strategies or improve campaign performance. Highlight any experience with P&L management.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to developing marketing strategies and how you would advocate for the direct mail channel. Prepare to share insights on industry trends and your vision for the future of direct mail marketing.
How to prepare for a job interview at FNBO
✨Understand the Role Inside Out
Before your interview, make sure you thoroughly understand the responsibilities of the Direct Mail Marketing Strategy Director. Familiarise yourself with direct mail strategies, campaign development, and performance analysis. This will help you articulate how your experience aligns with the role.
✨Showcase Your Analytical Skills
Given the emphasis on data-driven solutions in this role, be prepared to discuss your analytical skills. Bring examples of how you've used data to inform marketing strategies or optimise campaigns in the past. This will demonstrate your ability to translate data into actionable insights.
✨Prepare for Cross-Functional Collaboration Questions
This position requires collaboration across various teams. Think of specific instances where you've successfully worked with different departments or external partners. Be ready to share how you navigated challenges and secured buy-in from stakeholders.
✨Communicate Your Vision
As a strategic leader, you'll need to articulate your vision for the direct mail channel. Prepare to discuss your long-term strategy ideas and how they align with FNBO's goals. This will show that you're not just focused on immediate tasks but also on the future growth of the channel.
