Area Sales Manager

Area Sales Manager

Cardiff Full-Time 40000 - 70000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage and grow sales in the electrical products sector while developing new business opportunities.
  • Company: Join a leading manufacturer and distributor of innovative electrical solutions.
  • Benefits: Enjoy a competitive salary, uncapped bonuses, a company car, and career progression.
  • Why this job: Be part of a dynamic team with autonomy and the chance to build lasting relationships.
  • Qualifications: Proven sales experience, strong communication skills, and a full UK driving licence required.
  • Other info: Flexible travel and occasional overnight stays are part of the role.

The predicted salary is between 40000 - 70000 £ per year.

Locations: South Wales, Gloucestershire, Hereford and Worcestershire

Salary: Up to £50,000 per annum (DOE) + Bonus + Company Car

Job Type: Permanent | Full-Time

At NPP, we are currently recruiting for an experienced Area Sales Manager on behalf of a leading manufacturer and distributor of electrical products and solutions.

This is a fantastic opportunity for a dynamic and driven sales professional to manage and grow a portfolio of accounts while actively developing new business.

About the Role

As Area Sales Manager, you will be responsible for promoting a broad range of high-quality electrical products into the distribution channel, with a strong focus on both new business development and account retention. You will work closely with electrical wholesalers and contractors, building long-term relationships and delivering tailored solutions that add real value.

You’ll be highly autonomous, with full control over your territory and customer base, supported by a collaborative and innovative internal team.

Key Responsibilities

  • Manage and grow sales across a defined territory, focusing on electrical distributors and their contractor networks.
  • Drive demand through proactive engagement with contractors and end users, including joint sales calls, trade counter events, local meetings, and product training sessions.
  • Maintain a robust pipeline of opportunities, identifying and converting new business prospects.
  • Deliver compelling value-based sales presentations aligned with both customer requirements and company commercial goals.
  • Plan and execute regular customer visits, using CRM tools and sales reports to inform activity and maximise results.
  • Collaborate with colleagues across departments to ensure the highest levels of customer satisfaction.

What We’re Looking For

  • A proven sales professional with experience managing high-value accounts.
  • Strong knowledge of the electrical wholesale market or a similar B2B sales environment.
  • Skilled in identifying new opportunities and developing them into long-term customer relationships.
  • Excellent communication and interpersonal skills, both face-to-face and written.
  • Self-motivated, energetic, and capable of working independently to manage your diary and sales activity.
  • Proficient in Microsoft Word, Excel, and PowerPoint.
  • Full UK driving licence (preferably clean), with flexibility for daily travel and occasional overnight stays.

What’s in it for You

  • Basic salary up to £50,000
  • Attractive uncapped bonus scheme
  • Company car and fuel allowance
  • Pension and benefits package
  • Career progression within a successful and expanding organisation

How to Apply:

Please send your CV to the email address detailed below. Should you wish to discuss other opportunities in your area, you are welcome to contact our friendly recruitment team.

This vacancy is being advertised on behalf of Nelson Permanent Placements Ltd. The services of Nelson Permanent Placements Ltd are that of an Employment Agency.

Please be advised that our client can only accept applications from candidates who have a valid legal permit or right to work in the United Kingdom. Potential candidates who do not have this right or permit, or are pending an application to obtain this right or permit should not apply as your details will not be processed.

Area Sales Manager employer: Nelson Permanent Placements

At NPP, we pride ourselves on being an exceptional employer, offering a dynamic work environment where Area Sales Managers can thrive. With a competitive salary of up to £50,000, an attractive uncapped bonus scheme, and a company car, we ensure our employees are well-rewarded for their hard work. Our collaborative culture fosters professional growth, providing ample opportunities for career progression within a successful and expanding organisation in the heart of South Wales and surrounding areas.
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Contact Detail:

Nelson Permanent Placements Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Familiarise yourself with the electrical products and solutions offered by NPP. Understanding their product range will allow you to speak confidently about how these products can meet customer needs during interviews.

✨Tip Number 2

Network with professionals in the electrical wholesale market. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the latest trends and challenges in the sector.

✨Tip Number 3

Prepare to discuss your previous sales achievements in detail. Be ready to share specific examples of how you've successfully managed high-value accounts and developed new business opportunities in your past roles.

✨Tip Number 4

Demonstrate your understanding of CRM tools and how you've used them to manage sales pipelines effectively. Highlight any experience you have with data analysis to show how you can maximise results in your territory.

We think you need these skills to ace Area Sales Manager

Sales Management
Account Management
Business Development
Customer Relationship Management (CRM)
Electrical Product Knowledge
B2B Sales Experience
Communication Skills
Presentation Skills
Negotiation Skills
Self-Motivation
Time Management
Market Analysis
Networking Skills
Proficiency in Microsoft Office Suite

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly in the electrical wholesale market or similar B2B environments. Emphasise your achievements in managing high-value accounts and developing long-term customer relationships.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sales and your understanding of the electrical products industry. Mention specific examples of how you've driven demand and built relationships with clients in previous roles.

Highlight Key Skills: In your application, clearly outline your communication and interpersonal skills, as well as your proficiency in Microsoft Office tools. These are crucial for the Area Sales Manager role, so make them stand out.

Showcase Your Autonomy: Demonstrate your ability to work independently by providing examples of how you've successfully managed your own territory and sales activities. This will show that you can thrive in the autonomous environment described in the job listing.

How to prepare for a job interview at Nelson Permanent Placements

✨Know Your Products

Familiarise yourself with the range of electrical products offered by the company. Be prepared to discuss how these products can meet customer needs and provide tailored solutions.

✨Demonstrate Sales Success

Prepare to share specific examples of your past sales achievements, particularly in managing high-value accounts. Highlight your strategies for developing new business and retaining existing clients.

✨Build Rapport

Showcase your interpersonal skills by discussing how you build long-term relationships with clients. Mention any techniques you use to engage effectively with contractors and end users.

✨Be Data-Driven

Discuss your experience with CRM tools and how you use data to inform your sales strategy. Be ready to explain how you maintain a robust pipeline of opportunities and track your progress.

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