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- Tasks: Lead digital marketing for top brands, managing campaigns and content across various platforms.
- Company: Join a renowned FMCG company with a strong portfolio in personal care and beauty.
- Benefits: Enjoy a competitive salary of up to £56,000 plus additional perks.
- Why this job: Be part of a digital transformation journey, enhancing brand visibility and making an impact.
- Qualifications: Experience in digital marketing, especially in FMCG, with strong campaign management skills required.
- Other info: This is a 12-month fixed-term contract based in Hertfordshire.
The predicted salary is between 33600 - 62400 £ per year.
This role is offered by Allexo Search. Your actual pay will depend on your skills and experience — please speak with your recruiter for more details.
We are partnering with a well-known FMCG company that owns a portfolio of established consumer brands across personal care, household, and beauty sectors. As they invest in digital transformation, they are seeking a Digital Marketing Manager for a 12-month fixed-term contract. This is an excellent opportunity to lead digital activation for various high-street brands, including paid media, influencer marketing, organic social media, and digital shelf content.
The Role:
The successful candidate will be responsible for executing top-tier digital activation aligned with brand and business strategies, enhancing brand visibility and performance across key platforms. Key responsibilities include:
- Leading paid media and influencer campaigns for selected brands
- Managing digital shelf content and enhancing online presence
- Creating monthly organic social media calendars and content
- Analyzing performance data and reporting on KPIs
- Supporting the Senior Digital Marketing Manager with planning, budgeting, and agency coordination
- Implementing test-and-learn initiatives to optimize channel performance
What We're Looking For:
- Experience in digital marketing within FMCG or related consumer sectors
- Proven success in managing campaigns across paid, organic, and influencer channels
- Strong knowledge of digital tools such as Adobe Analytics, social media platforms, and content management systems
- Ability to effectively manage external agencies and internal stakeholders
- Proactive attitude with excellent project management and reporting skills
Location: Hertfordshire
Package: Up to £56,000 plus benefits
Digital Marketing Manager - Personal Care (Fixed Term Contract) employer: Allexo Search
Contact Detail:
Allexo Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Personal Care (Fixed Term Contract)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the FMCG sector. This knowledge will help you speak confidently about how you can contribute to the company's digital transformation during interviews.
✨Tip Number 2
Network with professionals in the personal care and FMCG industries. Attend relevant events or join online forums to connect with others who may provide insights or referrals that could help you land the job.
✨Tip Number 3
Prepare specific examples of successful campaigns you've managed, particularly those involving paid media, influencer marketing, and organic social media. Being able to discuss your past achievements will demonstrate your capability for this role.
✨Tip Number 4
Research the company’s portfolio of brands and their current digital presence. Understanding their market position and challenges will allow you to tailor your discussions and show how you can enhance their brand visibility.
We think you need these skills to ace Digital Marketing Manager - Personal Care (Fixed Term Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly within the FMCG sector. Emphasise your successes in managing campaigns across paid, organic, and influencer channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the personal care industry. Mention specific examples of past campaigns you've led and how they align with the responsibilities outlined in the job description.
Highlight Relevant Skills: In your application, clearly outline your proficiency with digital tools such as Adobe Analytics and content management systems. Provide examples of how you've used these tools to enhance brand visibility and performance.
Showcase Project Management Experience: Demonstrate your project management skills by detailing your experience in coordinating with external agencies and internal stakeholders. Highlight any successful projects where you implemented test-and-learn initiatives to optimise channel performance.
How to prepare for a job interview at Allexo Search
✨Know Your Digital Marketing Tools
Familiarise yourself with the digital tools mentioned in the job description, such as Adobe Analytics and various social media platforms. Be prepared to discuss how you've used these tools in past campaigns and how they can enhance brand visibility.
✨Showcase Your Campaign Successes
Prepare specific examples of successful digital marketing campaigns you've managed, particularly in the FMCG sector. Highlight your role in these campaigns, the strategies you implemented, and the results achieved to demonstrate your expertise.
✨Understand the Brand Portfolio
Research the company’s portfolio of personal care brands. Understanding their market positioning and target audience will allow you to tailor your responses and show that you're genuinely interested in contributing to their success.
✨Prepare for Data-Driven Discussions
Since the role involves analysing performance data and reporting on KPIs, be ready to discuss how you approach data analysis. Bring examples of how data has informed your marketing decisions and led to improved campaign performance.
