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For Companies At a Glance
- Tasks: Lead digital sales and optimise online revenue for a fast-growing telecoms business.
- Company: Join an innovative telco making a real impact on people's lives.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Shape customer journeys and drive meaningful change in a thriving industry.
- Qualifications: 5+ years in digital sales/ecommerce with expertise in conversion optimisation.
- Other info: Experience in subscription sectors is a plus; telco experience preferred but not essential.
The predicted salary is between 43200 - 72000 £ per year.
My client is seeking a dynamic individual to own the digital sales engine for their fast-growing telecoms business. I'm working with an innovative telco who are looking for a commercially-minded digital sales leader to drive their online revenue performance across web, affiliate, and partner channels. This is an exceptional opportunity to shape the complete customer journey from first click to checkout conversion. The added bonus? You will have a genuine impact on people’s lives.
What You’ll Do
- You’ll transform their digital sales funnel and own end-to-end performance across their fibre and wireless broadband products.
- As the commercial brain behind their online strategy, you’ll work closely with the Digital Marketing team to turn traffic into revenue.
Your Mission:
- Drive conversion rate optimisation across their entire digital estate
- Own pipeline forecasting and revenue delivery for online channels
- Champion mobile-first experiences that convert browsers into buyers
- Maximise attach rates for value-added services and premium tiers
- Build personalised customer journeys based on location and traffic source
- Partner with Product and Marketing teams to deliver seamless upsell opportunities
What Success Looks Like
- Growing digital sales volume and revenue contribution
- Improving conversion rates across all traffic sources
- Reducing funnel drop-offs (especially mobile)
- Shifting customers toward higher-value service tiers
- Boosting attach rates for additional services
- Delivering industry-leading customer satisfaction scores
Telco experience would be brilliant, however if you’ve worked in another subscription sector that is absolutely fine, it’s about finding the right person/skill-set. This is a brilliant opportunity for someone with 5+ years experience in digital sales/ecommerce to really shape something special and grow organically with the role. You will also have expert-level conversion optimisation and A/B testing experience, have strong commercial instincts and a deep understanding of online buyer behaviour. You will work closely with board level stakeholders, wider marketing and sales teams in a collaborative, but incredibly driven environment.
Head of Digital Sales employer: RedCat Digital
Contact Detail:
RedCat Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Sales
✨Tip Number 1
Familiarise yourself with the latest trends in digital sales and e-commerce, especially within the telecoms sector. Understanding the competitive landscape will help you articulate how your skills can drive revenue performance effectively.
✨Tip Number 2
Network with professionals in the telecom industry and attend relevant events or webinars. Building connections can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven conversion rate optimisation in previous roles. Highlighting measurable outcomes will demonstrate your capability to impact their digital sales funnel.
✨Tip Number 4
Showcase your understanding of customer journey mapping and personalisation strategies. Be ready to share ideas on how you would enhance the customer experience from first click to checkout, as this aligns closely with the role's objectives.
We think you need these skills to ace Head of Digital Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital sales and e-commerce. Focus on specific achievements related to conversion rate optimisation, revenue growth, and customer journey enhancement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital sales and how your skills align with the company's mission. Mention any relevant telco or subscription sector experience and your approach to driving online revenue.
Showcase Relevant Skills: Emphasise your expertise in A/B testing and conversion optimisation. Provide examples of how you've successfully improved sales funnels and customer experiences in previous roles.
Highlight Collaborative Experience: Since the role involves working closely with various teams, mention any past experiences where you collaborated with marketing, product, or sales teams to achieve common goals. This will demonstrate your ability to work in a driven environment.
How to prepare for a job interview at RedCat Digital
✨Showcase Your Digital Sales Expertise
Be prepared to discuss your previous experience in digital sales, particularly any successes you've had in driving online revenue. Highlight specific strategies you've implemented and the results achieved, especially in relation to conversion rate optimisation.
✨Understand the Customer Journey
Demonstrate your knowledge of the complete customer journey from first click to checkout. Be ready to share examples of how you've improved customer experiences and reduced drop-offs, particularly on mobile platforms.
✨Collaborate with Cross-Functional Teams
Since this role involves working closely with marketing and product teams, prepare to discuss how you've successfully collaborated with different departments in the past. Share instances where teamwork led to successful upsell opportunities or enhanced customer journeys.
✨Prepare for Data-Driven Discussions
As a Head of Digital Sales, you'll need to be comfortable with data. Brush up on your knowledge of pipeline forecasting and revenue delivery metrics. Be ready to discuss how you've used data to inform decisions and drive performance improvements in your previous roles.
