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- Tasks: Lead global marketing strategy and drive customer engagement across B2B and B2C markets.
- Company: ACC Aviation is a leading global aviation services provider with a diverse international client base.
- Benefits: Enjoy competitive salary, generous holidays, travel opportunities, and exclusive discounts through Perkbox.
- Why this job: Join a dynamic team, shape brand presence globally, and make a real impact in the aviation industry.
- Qualifications: Bachelor's degree in Marketing and relevant senior marketing leadership experience required.
- Other info: This role offers flexibility to work from multiple international office locations.
The predicted salary is between 43200 - 72000 £ per year.
About ACC: ACC Aviation is a global aviation services provider offering market-leading expertise and solutions across three divisions: wet leasing, aircraft charter, aircraft asset management and strategic consultancy services. These services are distributed through our international office network spanning Europe (UK), North America (FLL / NYC), Middle East and Africa (Dubai) and Asia Pacific (Kuala Lumpur). With operations spanning multiple continents, we serve a diverse client base that includes airlines, operators, investors, corporations, governments, and individual customers. Our vision is to be the leading Aviation Services provider for customers, suppliers and employees by delivering flexible, efficient, and tailored aviation solutions with integrity and industry-leading expertise.
Role Overview: The Head of Group Marketing is a senior leadership role responsible for designing and executing a cohesive, data-driven global marketing strategy aligned with the group’s commercial objectives. This role focuses on driving customer acquisition and retention across B2B and B2C markets, elevating brand presence globally and within specific service lines, and ensuring seamless integration between marketing and sales strategies. This role can be based out of any of our main office locations - Reigate, UK, Fort Lauderdale, USA or Dubai, UAE.
Key Responsibilities:
- Develop and execute a unified marketing strategy in collaboration with divisional heads, aligned with sales planning and go-to-market activities.
- Foster strong alignment between marketing and sales teams to optimize lead generation, customer journey mapping, and campaign effectiveness.
- Lead initiatives to enhance customer acquisition, engagement, and retention using digital, relationship, and lifecycle marketing methods.
- Raise both global brand awareness and the distinct market positioning of each service division (Leasing, Charter, and Consulting/Advisory).
- Manage brand positioning, PR, thought leadership, and executive visibility to drive influence and market credibility.
- Leverage data, analytics, CRM, and automation tools to drive insight-led decision-making and measurable ROI.
- Oversee campaign delivery across channels, tailoring content to specific audience needs and market segments.
- Lead, develop, and manage a high-performing global marketing team and agency partnerships.
- Maintain and optimize marketing systems and platforms to support segmentation, performance tracking, and reporting.
- Own the marketing budget and performance KPIs to ensure resources are focused on high-impact initiatives.
Requirements:
- Bachelor's degree in Marketing or equivalent qualification.
- Relevant experience in a senior marketing leadership role, ideally within aviation, transportation, or B2B/B2C services across international businesses.
- Proven success in strategic marketing, brand development, and integrating marketing with sales operations.
- Demonstrated ability to balance global brand strategy with local market execution.
- Skilled in managing cross-functional stakeholder relationships and external agencies.
- Strong leadership, collaboration, and communication skills in fast-paced environments.
- Proficiency in using data and analytics to inform strategy and performance.
- Experience with CRM platforms (e.g., Sugar), HubSpot, SEO/SEM, and marketing automation tools.
What We Can Offer:
- A competitive salary commensurate with the region in which you are based.
- A generous holiday allowance.
- Relevant and competitive insurance schemes.
- Worldwide travel opportunities.
- Company benefits such as a cycle to work scheme, regular socials and our quarterly Most Valued Player award.
- A Perkbox account, giving you instant 24/7 access to more than 200 discounts from some of your region's biggest brands, including supermarkets, cinemas, shops and restaurants, travel and much more.
- Training, mentoring and personal development.
- An excellent working environment that is fun and exciting with a strong team working ethos.
As an equal opportunities employer, ACC Aviation is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of any protected characteristic. We aspire to promote a diverse and inclusive work environment and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join ACC Aviation. To be considered for the vacancy, applicants must have the right to work in the country they are applying to for the role in.
Head of Group Marketing employer: ACC Aviation
Contact Detail:
ACC Aviation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Group Marketing
✨Tip Number 1
Familiarise yourself with ACC Aviation's services and their unique selling points. Understanding the nuances of wet leasing, aircraft charter, and asset management will help you tailor your discussions and demonstrate your expertise during interviews.
✨Tip Number 2
Network within the aviation industry, especially with professionals who have experience in B2B and B2C marketing. Attend relevant conferences or webinars to connect with potential colleagues and gain insights into current trends that could benefit your application.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully led marketing teams or initiatives. Be prepared to share specific examples of how you aligned marketing strategies with sales objectives to drive customer acquisition.
✨Tip Number 4
Highlight your proficiency with data analytics and CRM tools in conversations. Being able to discuss how you've used these tools to inform marketing strategies and measure ROI will set you apart as a candidate who can make data-driven decisions.
We think you need these skills to ace Head of Group Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Group Marketing position. Tailor your application to highlight relevant experience in strategic marketing and leadership.
Craft a Compelling CV: Your CV should clearly showcase your experience in senior marketing roles, particularly within aviation or B2B/B2C services. Emphasise your achievements in brand development and integrating marketing with sales operations.
Write a Strong Cover Letter: In your cover letter, express your passion for the aviation industry and how your skills align with ACC Aviation's vision. Highlight specific examples of how you've driven customer acquisition and retention in previous roles.
Showcase Data-Driven Success: Since the role requires leveraging data and analytics, include examples in your application that demonstrate your ability to use these tools for decision-making and achieving measurable results in marketing campaigns.
How to prepare for a job interview at ACC Aviation
✨Understand the Company and Its Services
Before your interview, make sure you have a solid understanding of ACC Aviation's services, including wet leasing, aircraft charter, and asset management. Familiarise yourself with their global presence and client base to demonstrate your knowledge and enthusiasm for the role.
✨Showcase Your Strategic Marketing Experience
Prepare to discuss your previous experience in developing and executing marketing strategies, particularly in B2B and B2C contexts. Highlight specific examples where you've successfully integrated marketing with sales operations, as this is crucial for the Head of Group Marketing role.
✨Emphasise Data-Driven Decision Making
ACC Aviation values insight-led decision-making. Be ready to talk about how you've used data analytics and CRM tools in past roles to inform your marketing strategies and measure ROI. This will show that you can leverage data effectively in your new position.
✨Demonstrate Leadership and Collaboration Skills
As a senior leadership role, it's important to convey your ability to lead and develop high-performing teams. Share examples of how you've fostered collaboration between marketing and sales teams, and how you've managed cross-functional relationships to achieve common goals.
