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For Companies At a Glance
- Tasks: Lead the creation and execution of marketing strategies for government programmes.
- Company: Chesamel Group is a dynamic consultancy driving growth through innovative solutions.
- Benefits: Enjoy a collaborative environment with opportunities for professional growth and networking.
- Why this job: Join a team that values creativity and innovation while making an impact in the public sector.
- Qualifications: 8-9 years in marketing, focusing on event marketing and social media; government experience preferred.
- Other info: Position based in London, with events primarily held in the city.
The predicted salary is between 43200 - 72000 £ per year.
Contract period: 12 months
Primary Location: London
Who We Are
Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology. We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.
The Team
Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.
The Role:
You will be embedded in a team working with our client to create, develop and deliver a GTM marketing strategy for government programmes, partnerships and events. The job requires an entrepreneurial approach, with strong resilience, tenacity and determination to succeed, navigating the internal complexities of the Cloud business to be able to operate effectively.
Responsibilities:
- Create, develop and execute Brand and GTM marketing strategy, including managing a budget and specific measures of success for Public Sector UK. This includes leading events, comms, partnerships, and narrative messaging.
- Build strong relationships and work closely with our client’s Sales and Policy teams, to build out marketing programmes for priority accounts in Defence and Intelligence in line with revenue/pipeline goals. This will include CRM marketing, utilising effective channels.
- Partner with our client’s product teams, to help define messaging and value propositions across sovereignty, security and AI.
- Act as voice of the customer from a marketing user POV, both sourcing internal as well as external best practices sourced from the most advanced tech marketing teams.
Minimum experience and qualifications:
- 8-9 years of experience in Marketing, with a strong focus on Event Marketing and Social Media.
- Proven ability to execute marketing campaigns effectively, with a strategic mindset as needed.
- Background in both B2B and B2C marketing.
- Experience working with government clients/projects is highly desirable.
- Must be based in London, as most events will take place in the city.
Senior Marketing Manager - Public Sector employer: Chesamel Group
Contact Detail:
Chesamel Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Public Sector
✨Tip Number 1
Network with professionals in the public sector marketing space. Attend industry events, webinars, and conferences where you can meet people who work with government clients. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest trends in defence and intelligence marketing. Understanding the unique challenges and opportunities in this sector will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 3
Showcase your experience with event marketing by discussing specific campaigns you've led. Be prepared to share metrics that highlight your success in driving engagement and achieving goals, as this role heavily focuses on events.
✨Tip Number 4
Research Chesamel Group thoroughly. Understand their values, recent projects, and client base. This knowledge will not only help you tailor your conversations but also demonstrate your genuine interest in the company during the application process.
We think you need these skills to ace Senior Marketing Manager - Public Sector
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the public sector and event marketing. Use specific examples that demonstrate your ability to execute successful campaigns and manage budgets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your entrepreneurial approach and resilience. Mention how your background aligns with the responsibilities of creating and executing a GTM marketing strategy for government programmes.
Highlight Relevant Experience: In your application, emphasise any previous work with government clients or projects. Detail your experience in both B2B and B2C marketing, and how it has prepared you for this role.
Showcase Your Strategic Mindset: Demonstrate your strategic thinking by providing examples of how you've successfully navigated complex marketing challenges in the past. This will show that you can handle the internal complexities of the Cloud business effectively.
How to prepare for a job interview at Chesamel Group
✨Understand the Public Sector Landscape
Familiarise yourself with the current trends and challenges in the public sector, especially in Defence and Intelligence. This knowledge will help you demonstrate your strategic mindset and ability to navigate complex environments during the interview.
✨Showcase Your Event Marketing Experience
Prepare specific examples of successful events you've managed or contributed to in the past. Highlight your role in planning, execution, and the outcomes achieved, as this is a key focus for the position.
✨Demonstrate Relationship-Building Skills
Be ready to discuss how you've built strong relationships with clients and internal teams in previous roles. Emphasise your collaborative approach and how it has led to successful marketing programmes.
✨Prepare for Scenario-Based Questions
Anticipate questions that may ask how you would handle specific challenges related to government marketing strategies. Think through your responses, focusing on your entrepreneurial approach and problem-solving skills.
