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- Tasks: Lead direct mail campaigns to engage customers and drive retention.
- Company: Malaberg is a dynamic brand holding company in wellness, nutrition, and beauty.
- Benefits: Enjoy flexible working options with a vibrant team culture.
- Why this job: Be the pioneer in a new marketing channel and make a real impact.
- Qualifications: 7+ years in direct mail marketing with strong analytical skills required.
- Other info: Position available in Oxford or London, offering hybrid work flexibility.
The predicted salary is between 36000 - 60000 £ per year.
Malaberg is a direct-to-consumer brand holding company, building and scaling brands in wellness, nutrition, and beauty. We have a large and engaged customer base, but we’ve never explored direct mail as a marketing channel—until now. We’re looking for our first Direct Mail Marketing Specialist to take full ownership of this channel, leveraging our extensive customer lists to drive retention and growth. This is a unique opportunity to build and execute a direct mail strategy from the ground up, working closely with creative, marketing, and data teams to develop high-impact campaigns.
Key Responsibilities
- Run direct mail campaigns, from letters and promotions to catalogues, keeping customers engaged and driving retention.
- Manage send-outs, and oversee printing, mailing, and distribution to ensure campaigns are delivered on time and within budget.
- Manage and segment mailing lists for better targeting and personalisation.
- Lead the creative and design process for letters, catalogues, and promotions, collaborating with internal teams.
- Test, measure, and refine campaigns based on performance data.
What We’re Looking For
- 7+ years of experience in direct mail marketing, including promotions, catalogues, and customer retention strategies.
- Proven expertise in managing printing, mailing, and distribution processes to ensure cost-effective and timely execution.
- Strong background in list segmentation and database management, optimizing customer outreach through personalization.
- Deep understanding of how direct mail contributes to customer retention and engagement.
- Ability to analyze performance metrics and optimize campaigns based on data-driven insights.
- Experience in concept development and execution, collaborating with creative and marketing teams to design high-impact mail campaigns.
- Comfortable working with creative and marketing teams.
- Based in Oxford or London, with on-site or hybrid availability.
If this sounds like an exciting challenge, we’d love to hear from you! Please submit your CV to apply. We look forward to reviewing your application.
Seniority level: Mid-Senior level
Employment type: Full-time
Industries: Retail Health and Personal Care Products
Direct Mail Marketing Specialist employer: Malaberg
Contact Detail:
Malaberg Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Mail Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in direct mail marketing. Understanding what works in the current market can help you speak confidently about your ideas during interviews and show that you're proactive about staying informed.
✨Tip Number 2
Network with professionals in the direct mail marketing field. Attend industry events or join relevant online groups to connect with others who can provide insights or even refer you to opportunities at companies like Malaberg.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes, as this will demonstrate your ability to drive results and your understanding of how to optimise direct mail strategies.
✨Tip Number 4
Showcase your collaborative skills. Since the role involves working closely with creative and marketing teams, be prepared to discuss how you've successfully collaborated in previous roles to achieve campaign goals.
We think you need these skills to ace Direct Mail Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 7+ years of experience in direct mail marketing. Focus on specific campaigns you've run, your role in managing printing and distribution processes, and any successes in customer retention strategies.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the opportunity to build a direct mail strategy from scratch. Mention your experience with list segmentation and how you can leverage data to optimise campaigns.
Showcase Collaboration Skills: Since the role involves working closely with creative and marketing teams, include examples in your application that demonstrate your ability to collaborate effectively. Highlight any past projects where teamwork led to successful outcomes.
Highlight Data-Driven Insights: Emphasise your ability to analyse performance metrics in your application. Provide examples of how you've used data to refine campaigns and improve customer engagement in previous roles.
How to prepare for a job interview at Malaberg
✨Showcase Your Direct Mail Expertise
Make sure to highlight your 7+ years of experience in direct mail marketing. Be prepared to discuss specific campaigns you've run, focusing on how you managed the printing, mailing, and distribution processes effectively.
✨Demonstrate Data-Driven Decision Making
Since the role requires analysing performance metrics, come equipped with examples of how you've used data to refine campaigns. Discuss any tools or methods you’ve employed to measure success and optimise outreach.
✨Emphasise Collaboration Skills
This position involves working closely with creative and marketing teams. Share experiences where you successfully collaborated on projects, particularly in concept development and execution of high-impact mail campaigns.
✨Prepare for Questions on Customer Retention Strategies
Be ready to discuss your understanding of customer retention through direct mail. Think about strategies you've implemented in the past and how they contributed to customer engagement and loyalty.
