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For Companies At a Glance
- Tasks: Lead marketing efforts, create content, manage social media, and analyse performance metrics.
- Company: Join Clicky, a top UK digital agency known for innovative strategies and strong client relationships.
- Benefits: Enjoy 25 days holiday, tailored commissions, personal development plans, and flexible working options.
- Why this job: Be part of a passionate team driving impactful marketing in a dynamic environment.
- Qualifications: 3+ years of agency experience in a similar role with a passion for digital marketing.
- Other info: Join a certified B Corp and one of the Top 100 Small Companies to work for in the UK.
The predicted salary is between 28800 - 42000 £ per year.
As Agency Marketing Lead, you’ll take the reins on marketing efforts for our agency, ensuring we stay ahead of the curve in a fast-paced digital landscape. You will have 3 years + Agency experience in a similar role. Reporting into the Growth Director (dotted line to the Founder), this role combines strategic thinking with hands-on execution, ideal for someone who is as comfortable diving into analytics as they are crafting compelling content. We’re seeking an individual passionate about digital marketing and building long-term successful and mutually beneficial relationships with clients. Proactive by nature, the role requires a clear understanding and experience in attracting new brands to a business, with the confidence and agility to adapt the strategy to meet the needs of the market.
Key Responsibilities
- Market and Sector Insights Reports: Conduct thorough research into emerging trends, competitor activities, and client industry developments to promote our knowledge amongst key sectors for the agency. Plan and oversee the production of relevant insights and reports to share with key stakeholders across brands we would love to work with. Collaborate with senior leadership to identify opportunities for the agency to innovate and adapt to market changes.
- Content Production: Develop engaging and informative content to support marketing initiatives, including reports, blog posts, video scripts, infographics, and email campaigns. Maintain a content calendar that aligns with the agency’s strategic goals and key industry events and ensure all content adheres to brand guidelines and showcases the agency’s expertise. Manage email marketing campaigns and produce regular case studies of our successes with key clients and prepare a promotional plan for each. Optimise and refine website content to align with company positioning, client needs and SEO effectiveness to increase online visibility and drive organic traffic and subsequent conversion.
- Social Media Management: Develop and implement a strategic social media plan to grow the agency’s online presence and engagement. Create, schedule, and monitor posts across platforms such as LinkedIn, Instagram, and Facebook. Analyse social media metrics and provide insights to improve performance and ROI. Stay updated on social media trends and algorithm changes to ensure maximum reach and engagement.
- Outreach and Collaboration: Identify and engage with relevant industry influencers, partners, and media outlets to amplify the agency’s voice. Plan and support outreach campaigns driven by the new business team to promote agency services, achievements, and content. Build long-term relationships with collaborators to create joint marketing opportunities.
- Lead Generation and Reporting: Track, analyse, and report on the performance of marketing activities in generating qualified leads and opportunities. Use CRM tools to monitor lead quality and conversion rates. Identify gaps in the lead generation process and recommend improvements - through detailed performance reports and presenting to senior management with actionable insights.
- Campaign Strategy: Develop innovative marketing campaigns that highlight the agency’s services, case studies, and achievements. Work closely with creative teams to develop campaign assets, such as visuals, landing pages, and ad copy. Monitor the success of campaigns through key performance indicators (KPIs) and adjust strategies as needed. Assist in directing paid ad campaigns / ongoing activity through Google Ads, LinkedIn and other relevant channels.
- Event Planning and Support: Help organise and oversee the planning of agency-hosted events such as monthly themed or industry events, roundtables and webinars. Collaborate with internal teams to manage event logistics, create promotional materials, event agendas, presentations and follow-up communications. Monitor the success of events to refine future event strategies.
- Team Collaboration: Partner with SEO, paid media, web and creative teams to ensure consistency and cohesion across marketing efforts. Act as a central point of contact for marketing-related projects, ensuring seamless communication and delivery.
- Brand Development: Ensure all marketing activities align with the agency’s brand identity and long-term goals. Regularly evaluate brand positioning and recommend strategies to enhance reputation and visibility in the digital marketing space.
By driving these responsibilities, you’ll play a critical role in ensuring the agency remains competitive, visible, and a trusted expert in the digital marketing sector, while delivering impactful events that strengthen client relationships and brand positioning.
What might a typical week/month in role look like?
- Work on the planning and production of the latest market insights report.
- Update and manage data within the CRM for both marketing and sales leads.
- Review and feedback on the presentation for the next upcoming event, check in on attendee numbers and quality and take any required action to boost attendance.
- Attending the weekly forecasting meeting to report back on activity, initial leads and any planned work.
- Produce a monthly email campaign for clients summarising key industry updates, latest news from the business etc.
- Attend a monthly growth meeting to share insights on performance and to outline the future strategy.
- Review paid advertising activity and meet with the specialist to propose improvements or new focuses.
- Work on the planned social media activity for the week ahead across LinkedIn and Meta.
- Gather the relevant information and insight from the team to draft up a new case study to brief into the design team.
- Support with any pitch decks, making sure all outgoing decks are on brand.
Why Clicky?
We are a leading UK-based digital agency, specialising in delivering comprehensive strategies for clients across a wide range of industries. We pride ourselves on building strong client relationships, providing exceptional customer service, and achieving results that drive business success. You will be joining at an exciting period of growth and be working with a knowledgeable and passionate team of experts across an exciting portfolio of clients. As an agency, we’re committed to fostering meaningful relationships within our team and creating a culture where everyone excels. Our most important asset is our team, so we’re focused on making Clicky an amazing place to work. So much so that we’re officially one of the Top 100 Small Companies to work for in the UK, in the Top 40 of Media and Marketing Agencies to work for and we’re a certified B Corp.
If you join our team, you’ll be offered:
- 25 days holiday + your birthday + bank holidays
- Tailored commission scheme to reward performance
- A customised personal development plan and clear career progression
- A full range of additional benefits including life assurance, pension scheme, free eye tests and flu jabs, free access to financial welfare and mental well-being support, discounts with partners, and cycle to work scheme to name just a few, alongside everything else you’d expect from a leading digital agency!
- Giving you time dedicated to supporting charities
- The flexibility to work from home and the office with core days at Manchester/Chester HQ
TEAM DAY
Our annual meet-up as an agency. This is how it went.
Agency Marketing Lead employer: Clicky
Contact Detail:
Clicky Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Agency Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and agency operations. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your proactive approach.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work in agencies. Attend industry events or webinars to connect with potential colleagues and gain insights into what makes a successful Agency Marketing Lead.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven marketing campaigns in previous roles. Highlight your ability to analyse data and adapt strategies, as this aligns closely with the responsibilities outlined in the job description.
✨Tip Number 4
Showcase your understanding of SEO and content marketing by discussing how you've optimised content for visibility and engagement in past positions. This will demonstrate your hands-on experience and strategic thinking, which are crucial for the role.
We think you need these skills to ace Agency Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your agency experience and relevant skills that align with the role of Agency Marketing Lead. Focus on your strategic thinking, content production, and social media management abilities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the agency's goals. Mention specific examples of how you've successfully attracted new brands or improved marketing strategies in previous roles.
Showcase Relevant Experience: In your application, emphasise your hands-on experience with analytics, content creation, and campaign strategy. Provide concrete examples of successful projects you've led or contributed to in the past.
Highlight Your Proactive Nature: Demonstrate your proactive approach by discussing how you've identified market trends or opportunities in previous roles. This will show that you can adapt strategies to meet changing market needs, which is crucial for this position.
How to prepare for a job interview at Clicky
✨Showcase Your Agency Experience
Make sure to highlight your previous agency experience during the interview. Discuss specific projects you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability to handle the responsibilities of the Agency Marketing Lead role.
✨Prepare for Market Insights Discussion
Since the role involves conducting market and sector insights reports, be prepared to discuss current trends in digital marketing. Bring examples of how you've used data to inform marketing strategies in the past, and show your understanding of competitor activities and client industry developments.
✨Demonstrate Content Creation Skills
As content production is a key responsibility, come prepared with examples of content you've created. Whether it's blog posts, email campaigns, or social media content, showcasing your ability to craft engaging material will set you apart from other candidates.
✨Discuss Collaboration and Teamwork
This role requires collaboration with various teams, so be ready to share experiences where you've successfully worked with others. Highlight how you’ve partnered with SEO, creative, or sales teams to achieve common goals, as this will illustrate your ability to work effectively within a team environment.
