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- Tasks: Lead retention campaigns across digital, mail, SMS, and phone to boost supporter loyalty.
- Company: Join Asthma + Lung UK, a charity dedicated to improving lung health for all.
- Benefits: Enjoy a collaborative work culture, opportunities for growth, and the chance to make a real impact.
- Why this job: Be part of a skilled team driving innovative supporter journeys and enhancing community engagement.
- Qualifications: Experience in direct marketing campaigns and managing retention programmes is essential.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 28800 - 48000 £ per year.
The Talent Set are delighted to be partnering with Asthma + Lung UK to recruit an Individual Giving Manager, leading on the retention of existing supporters and working across regular giving, lottery, cash appeals, and the charity’s online shop. The successful candidate will deliver and grow a multichannel retention programme to improve supporter loyalty and increase lifetime value. With a strong focus on digital, this role will also use direct mail, SMS and telemarketing to deliver insight-led, personalised supporter journeys alongside a skilled and ambitious team.
Key duties include:
- Lead on the planning, delivery and evaluation of retention campaigns across digital, mail, SMS and phone, driving growth in income and engagement.
- Deliver a high-performing mid-value donor programme.
- Oversee the development of integrated, long-term journeys for new and existing supporters, in partnership with the IG Manager (Acquisition).
- Manage the online shop, including stock control, fulfilment and platform optimisation.
- Build strong relationships with external suppliers and internal teams to ensure campaigns are effective, innovative and on-brand.
- Report monthly on income and expenditure, finding opportunities to maximise ROI through reinvestment.
- Foster a culture of testing, learning and innovation across the programme.
- Line manage and develop the Individual Giving Officer.
We’re looking for the following skills and experience for this role:
- Experience and confidence in delivering integrated direct marketing campaigns, both digital and offline, and has a strong understanding of data-led supporter engagement.
- Demonstrable experience of delivering retention and stewardship programmes across multiple channels.
- Excellent project management skills, with the ability to lead on campaign planning, budgeting and analysis.
- Experience in managing external suppliers and creative agencies.
- A collaborative approach, with strong communication skills and stakeholder management experience.
- Experience in line managing or mentoring junior team members.
To be considered for this position please apply with your CV as soon as possible. Regrettably, please note we may not be able to reply to every application. We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
Individual Giving Manager - Retention employer: THE TALENT SET
Contact Detail:
THE TALENT SET Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Individual Giving Manager - Retention
✨Tip Number 1
Familiarise yourself with Asthma + Lung UK's mission and values. Understanding their goals will help you tailor your conversations and demonstrate how your experience aligns with their objectives during interviews.
✨Tip Number 2
Network with current or former employees of Asthma + Lung UK on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial in your application process.
✨Tip Number 3
Prepare specific examples of successful retention campaigns you've managed in the past. Be ready to discuss the strategies you used, the challenges you faced, and the results achieved, as this will showcase your expertise in a relevant context.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and donor engagement. Being knowledgeable about current best practices will not only enhance your discussions but also demonstrate your commitment to continuous learning in the field.
We think you need these skills to ace Individual Giving Manager - Retention
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Individual Giving Manager position. Tailor your application to highlight relevant experiences that align with these requirements.
Craft a Compelling CV: Ensure your CV showcases your experience in delivering integrated direct marketing campaigns and managing retention programmes. Use specific examples to demonstrate your project management skills and your ability to work collaboratively.
Write a Tailored Cover Letter: In your cover letter, express your passion for supporter engagement and retention. Highlight your understanding of data-led strategies and how you can contribute to improving supporter loyalty at Asthma + Lung UK.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at THE TALENT SET
✨Showcase Your Campaign Experience
Be ready to discuss specific examples of integrated direct marketing campaigns you've delivered. Highlight your experience with both digital and offline channels, and how you used data to engage supporters effectively.
✨Demonstrate Project Management Skills
Prepare to talk about your project management abilities. Discuss how you've led campaign planning, budgeting, and analysis in previous roles, and be sure to mention any tools or methodologies you use to stay organised.
✨Emphasise Collaboration and Communication
This role requires strong communication skills and stakeholder management. Be prepared to share examples of how you've built relationships with external suppliers and internal teams to ensure successful campaign delivery.
✨Highlight Your Mentoring Experience
If you've had experience line managing or mentoring junior team members, make sure to mention it. Discuss your approach to developing talent and fostering a positive team culture, as this will resonate well with the hiring team.
