Individual Giving Manager - Retention

The Talent Set are delighted to be partnering with Asthma + Lung UK to recruit an Individual Giving Manager, leading on the retention of existing supporters and working across regular giving, lottery, cash appeals, and the charity’s online shop.
The successful candidate will deliver and grow a multichannel retention programme to improve supporter loyalty and increase lifetime value. With a strong focus on digital, this role will also use direct mail, SMS and telemarketing to deliver insight-led, personalised supporter journeys alongside a skilled and ambitious team.

Key duties include:

• Lead on the planning, delivery and evaluation of retention campaigns across digital, mail, SMS and phone, driving growth in income and engagement
• Deliver a high-performing mid-value donor programme
• Oversee the development of integrated, long-term journeys for new and existing supporters, in partnership with the IG Manager (Acquisition)
• Manage the online shop, including stock control, fulfilment and platform optimisation
• Build strong relationships with external suppliers and internal teams to ensure campaigns are effective, innovative and on-brand
• Report monthly on income and expenditure, finding opportunities to maximise ROI through reinvestment
• Foster a culture of testing, learning and innovation across the programme
• Line manage and develop the Individual Giving Officer

We’re looking for the following skills and experience for this role:

• Experience and confidence in delivering integrated direct marketing campaigns, both digital and offline, and has a strong understanding of data-led supporter engagement.
• Demonstrable experience of delivering retention and stewardship programmes across multiple channels
• Excellent project management skills, with the ability to lead on campaign planning, budgeting and analysis
• Experience in managing external suppliers and creative agencies
• A collaborative approach, with strong communication skills and stakeholder management experience
• Experience in line managing or mentoring junior team members

To be considered for this position please apply with your CV as soon as possible. Regrettably, please note we may not be able to reply to every application.
We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.