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- Tasks: Analyse customer data to identify growth opportunities and optimise contact strategies.
- Company: Join Snows Group, a top automotive retailer known for outstanding customer service across 51 franchises.
- Benefits: Enjoy a dynamic work environment with opportunities for personal growth and development.
- Why this job: Be part of a team that values customer experience and offers insights to senior management.
- Qualifications: Fluent English, strong analytical skills, and experience with CRM/database systems required.
- Other info: Flexible working hours and a supportive team culture await you!
The predicted salary is between 30000 - 42000 £ per year.
The CRM Database Executive is a member of the DMS team at head office, reporting to the Head of DMS. You will bring Snows’ customer data to life, helping us to understand how our customer base is growing, and identifying areas of risk or opportunity. You will analyse the success of the customer retention activity carried out by the Marketing & CCC teams, and help the respective managers to optimise our contact strategy. You’ll use your analytical skills to uncover and share relevant insights with Senior Management and respective stakeholders.
Snows Group is an AM Top 50 automotive retailer covering 20 brands at 51 franchises. Based in the south and south-west of England, the business differentiates itself from its competitors by delivering outstanding customer service for its customers and manufacturer partners. The customer experience is at the heart of our business and we ensure that this level of service is applied to both our internal and external customers.
Responsibilities- CRM & Database Analysis: Analyse and report on all aspects surrounding the health of our database and its usability for marketing. Bring our customer data to life, highlighting areas of risk and opportunity and support with optimising the Customer Journey. Share relevant insights with Senior Management including Executive Board and Franchise Managers when required along with scheduled monthly, weekly and daily reports.
- Data: Assist with the maintenance, development and integrity of the DMS database, ensuring the data is accurate, current and consistent. Fulfil data extract requests from the marketing team in relation to marketing campaigns as required. Create extracts for new call lists for the Contact Centre as required. Check and maintain the automated customer journey process following a brief agreed between the Head of DMS and the Customer Communications Director. Implement ways to complement and update any data from other valid data sources. Serve as the primary point of contact for the database, identifying opportunities to improve marketing systems and data management. Assist staff in using the database to support their business operations. Assist with DMS Helpdesk requests as required. Carry out project work as and when required. Provide support to the staff around the group as and when needed. Comply with all of Snows policies and procedures.
- Fluent written and spoken English.
- PC, Microsoft, web literate.
- Good level of competence with Excel, Power BI.
- Analytical mindset with the ability to identify trends.
- Strong work ethic.
- Excellent attention to detail.
- Previous experience with CRM/database systems.
- Familiarity with Keyloop Systems and similar tools.
- Good understanding of Automotive Retail Businesses.
- High level working knowledge of Snows brands.
Integrity and Respect for People. We provide open and honest guidance with all our customers, both internal and external. We act with integrity, trust, and responsibility in everything that we do. We are ambassadors for all our customers in promoting good working practices.
CRM Database Executive employer: Snows Group
Contact Detail:
Snows Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Database Executive
✨Tip Number 1
Familiarise yourself with Snows Group and its brands. Understanding the company’s values and customer service approach will help you align your insights and suggestions with their goals, making you a more attractive candidate.
✨Tip Number 2
Brush up on your analytical skills, especially in Excel and Power BI. Being able to demonstrate your proficiency in these tools during discussions can set you apart, as they are crucial for the role of a CRM Database Executive.
✨Tip Number 3
Network with current or former employees of Snows Group. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach when discussing your fit for the role.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive decisions in previous roles. Highlighting your experience with CRM systems and your analytical mindset will show that you can bring immediate value to the team.
We think you need these skills to ace CRM Database Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Database Executive. Familiarise yourself with the key skills required, such as analytical abilities and experience with CRM systems.
Tailor Your CV: Customise your CV to highlight relevant experience and skills that align with the job description. Emphasise your analytical mindset, attention to detail, and any previous work with CRM/database systems.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data analysis and customer service. Mention specific examples of how you've used data to drive insights or improve processes in past roles.
Highlight Relevant Skills: In your application, be sure to mention your proficiency with tools like Excel and Power BI, as well as your understanding of the automotive retail business. This will demonstrate your capability to fulfil the role effectively.
How to prepare for a job interview at Snows Group
✨Know Your Data
Familiarise yourself with CRM and database concepts, especially those relevant to the automotive industry. Be prepared to discuss how you would analyse customer data and identify trends or opportunities for improvement.
✨Showcase Your Analytical Skills
Prepare examples of past experiences where your analytical skills made a significant impact. Highlight how you used data to inform decisions or optimise processes, particularly in customer retention or marketing strategies.
✨Understand Snows' Values
Research Snows Group's values and mission. Be ready to explain how your personal values align with theirs, particularly regarding integrity and respect for people, as these are crucial in their customer service approach.
✨Prepare Questions
Think of insightful questions to ask during the interview. This could include inquiries about the current challenges the DMS team faces or how they measure the success of their customer journey initiatives. It shows your genuine interest in the role.
