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- Tasks: Lead shopper marketing strategies and create exciting in-store campaigns for Tails.com.
- Company: Join Tails.com, a unique dog food subscription service revolutionising pet nutrition.
- Benefits: Enjoy flexible hours, hybrid work, health insurance, and generous holiday allowances.
- Why this job: Be part of a passionate team changing the pet food industry for good.
- Qualifications: Experience in FMCG shopper/brand management and a customer-centric approach required.
- Other info: Diverse candidates are encouraged to apply; we value unique perspectives.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an entrepreneurial Shopper Marketing Manager to focus on the sustainable growth of our retail business. Creating exciting in-store campaigns for our customers and retail partners alongside using customer insights to shape bold, insight-led plans for retail.
Retail is a relatively new channel for us at Tails.com. From 2022 we expanded our proposition into retail to provide something different to customers. The retail team looks after everything from the great marketing campaigns we do in stores to working with existing/new exciting retailers. We have some ambitious plans for retail at Tails.com.
Here’s how you’ll make a difference:
The role combines brand management with shopper marketing. You will lead the shopper strategy for Tails.com retail to deliver ambitious growth plans by acquiring new customers. You will bring these plans to life and shape how customers engage with the brand in stores and online. Alongside working with our retail partners to deliver fantastic activations in-store, you will work with internal teams on projects such as NPD launches, leading the evolution of our shopper toolkit and events.
You will be responsible for:
- Ownership of the trade marketing strategy for retail
- Develop and execute impactful in-store activations, point-of-sale, campaigns, and promotional mechanics
- Creating the long-term vision for retail to engage shoppers
- Managing the full shopper budget alongside the shopper toolkit
- Driving visibility of the brand online through SEO and digital marketing
- Brand management and positioning
- Oversee the strategic direction for retail in alignment with our Brand team
- Lead the creation, planning, and execution of marketing campaigns across multiple channels (digital, social, events, PR, retail, etc)
The skills you’ll bring:
- Experience in FMCG Shopper/Brand Management
- Clear understanding of trade marketing and shopper dynamics
- Proven track record of turning insights into execution
- Customer-centric approach to your thinking supported with previous experience
- Challenge status quo with out-of-the-box thinking
- Willingness to get stuck in and work outside of the job description
- Adaptable and flexible in handling a variety of work situations, tasks, and team roles
- Solid planning, communication and presentation skills
- Strong skills in Excel, data analysis, and the ability to quickly learn new reporting tools
- Commercial acumen - experience in managing budgets and building business cases for investment
- You know how to tailor communication for different audiences
Bonus skills an incredible candidate would bring:
- Pet category business experience
- Digital marketing/ecomm experience
- PR experience
What’s in it for you?
- Competitive salary, reviewed annually
- Annual bonus, based on company performance
- Flexible core hours, giving you true work-life balance
- Hybrid role to ensure this role works for you
- 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days
- 9/10 day working week to enhance your well-being without a reduction in pay and leave allowance
- Optional 5 days unpaid leave and 1 paid volunteer day each year
- Health insurance for you, paid by Tails.com
- Extended maternity, paternity, shared parental and adoption pay
- Flexible paid care leave to support immediate dependants, people close to you and pets
- 50% discount on all Tails.com products
- Discounted gym membership
If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway.
Our Commitment: We’re proud to be an active equal-opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good.
Trade Marketing Manager - Retail employer: Nestlé
Contact Detail:
Nestlé Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager - Retail
✨Tip Number 1
Familiarise yourself with Tails.com and their unique approach to pet food. Understanding their brand values and how they differentiate themselves in the market will help you align your insights and ideas with their vision during discussions.
✨Tip Number 2
Network with professionals in the FMCG and pet food industries. Attend relevant events or join online forums to connect with others who can provide insights into current trends and challenges, which could be beneficial for your role as a Trade Marketing Manager.
✨Tip Number 3
Prepare to discuss specific examples of successful in-store campaigns you've executed in the past. Highlight your ability to turn customer insights into actionable strategies that drive sales and engagement, as this is crucial for the role.
✨Tip Number 4
Showcase your adaptability and willingness to take on various tasks. Tails.com is looking for someone who can thrive in a dynamic environment, so be ready to share experiences where you've successfully navigated change or tackled unexpected challenges.
We think you need these skills to ace Trade Marketing Manager - Retail
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG Shopper/Brand Management. Emphasise any previous roles where you developed and executed marketing campaigns, especially in retail settings.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role at Tails.com. Discuss how your skills align with their needs, particularly your customer-centric approach and ability to turn insights into actionable strategies.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to drive growth and manage budgets. Use metrics where possible to quantify your success in previous roles.
Research Tails.com: Familiarise yourself with Tails.com’s mission and values. Understanding their unique approach to pet food will help you articulate how you can contribute to their ambitious plans for retail during the application process.
How to prepare for a job interview at Nestlé
✨Understand the Brand
Before your interview, make sure you have a solid understanding of Tails.com and its unique approach to pet food. Familiarise yourself with their mission, values, and how they differentiate themselves in the market. This will help you align your answers with their goals.
✨Showcase Your Experience
Be prepared to discuss your previous experience in FMCG Shopper/Brand Management. Highlight specific examples where you've successfully executed trade marketing strategies or in-store activations that led to measurable results. Use data to back up your claims.
✨Demonstrate Customer-Centric Thinking
Tails.com values a customer-centric approach, so be ready to share how you've used customer insights to shape marketing strategies in the past. Discuss any innovative ideas you have for engaging shoppers and enhancing their experience with the brand.
✨Prepare for the Presentation
If you're invited to present a task to a panel, take this opportunity seriously. Prepare thoroughly, ensuring your presentation is clear, engaging, and showcases your strategic thinking. Practice answering potential questions they might ask to demonstrate your expertise and confidence.
