Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead business growth and adviser engagement in a key UK region.
- Company: Join AJ Bell, a fast-growing FTSE 250 investment platform with over 593,000 customers.
- Benefits: Enjoy competitive salary, generous holiday, health plans, and personal development opportunities.
- Why this job: Be part of a dynamic team focused on innovation and excellent service in finance.
- Qualifications: Experience in sales within the investment platform market and a Level 4 financial planning diploma required.
- Other info: Work in a supportive environment with a strong sense of teamwork and numerous social events.
The predicted salary is between 36000 - 60000 £ per year.
AJ Bell is seeking a dynamic Regional Sales Manager to lead activity and development across a key UK region. You’ll be fully accountable for new business growth, adviser engagement, and overall productivity within your territory. This is an exciting opportunity to work with a FTSE 250 investment platform business that is fast growing, innovative, and focused on providing excellent service to financial advisers and their clients.
Key Responsibilities:
- Take ownership of the regional strategy, delivering new business targets and maximising adviser engagement.
- Lead collaboration between Business Development Consultants and Business Development Support to drive regional performance.
- Develop and maintain relationships with adviser firms through a structured contact strategy aligned with our segmentation model.
- Monitor activity and performance of supporting adviser firms, taking proactive steps to maximise opportunities and address challenges.
- Promote AJ Bell’s investment solutions including MPS, passive funds, and our full platform offering.
- Deliver compelling presentations and seminars, including technical sessions, and support follow-up with prospects.
- Manage the onboarding of new firms, working closely with internal teams to resolve any issues efficiently.
- Leverage data tools (e.g., Financial Express, Touchstone) to identify and prioritise regional opportunities.
- Build and maintain relationships with regional Key Investment Partners and fund groups.
- Ensure regional team members are fully trained and confident in AJ Bell’s products and services.
- Act in accordance with regulatory expectations, supporting the delivery of good customer outcomes and the principles of Consumer Duty.
What We’re Looking For:
- Proven experience in a field-based sales or business development role within the investment platform market.
- A strong network of IFA and adviser firm relationships.
- Deep understanding of platform propositions, including SIPP and investment solutions.
- Diploma in Regulated Financial Planning (Level 4).
- Experience with AJ Bell’s platform, investment proposition and tools such as Bulk Dealing and Model Portfolios.
- Strong planning, negotiation and interpersonal skills with the ability to influence at all levels.
About Us:
AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 593,000 customers using our award-winning platform propositions to manage assets totalling more than £90.4 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures. Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company. Headquartered in Manchester with offices in central London and Bristol, we now have over 1,450 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years.
At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, we have a great sense of pride in what we do, and this is reflected in our guiding principles. In return for your hard work you will be entitled to:
- Competitive starting salary + sales bonus
- Starting holiday entitlement of 27 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
- A choice of pension schemes with matched contributions up to 6%
- Discretionary bonus scheme
- Annual free share awards scheme
- Buy As You Earn (BAYE) Scheme
- Health Cash Plan – provided by SimplyHealth
- Discounted private healthcare scheme and dental plan
- Free on-site gym providing a wide range of free classes
- Employee Assistance Programme
- Sick pay+ pledge
- Enhanced maternity, paternity, and shared parental leave
- Discounted nursery fees at Kids Planet on Exchange Quay
- Loans for travel season tickets
- Charitable giving opportunities through salary sacrifice
- Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
- Personal development programmes built around you and your career goals, including access to personal skills workshops
- Ongoing technical training
- Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
- Monthly leadership breakfasts and lunches
- Access to a range of benefits from our sponsorship deals
AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work. We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.
If you like the sound of the above, or just want to know more about the company and the role, we’d love to speak to you.
Business Development Manager (North East or North West) employer: AJ Bell Management Limited
Contact Detail:
AJ Bell Management Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager (North East or North West)
✨Tip Number 1
Network actively within the investment platform sector. Attend industry events, webinars, and local meetups to connect with financial advisers and other professionals. Building relationships in this space can give you a leg up when applying for the Business Development Manager role.
✨Tip Number 2
Familiarise yourself with AJ Bell’s products and services. Understanding their investment solutions, such as MPS and passive funds, will not only help you in interviews but also demonstrate your genuine interest in the company and its offerings.
✨Tip Number 3
Prepare to discuss your previous successes in business development. Have specific examples ready that showcase your ability to drive new business growth and engage advisers effectively, as these are key responsibilities of the role.
✨Tip Number 4
Research the regional market trends in the North East or North West. Being knowledgeable about the specific challenges and opportunities in these areas will position you as a strong candidate who understands the landscape AJ Bell operates in.
We think you need these skills to ace Business Development Manager (North East or North West)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development and sales, particularly within the investment platform market. Emphasise your relationships with IFA and adviser firms, as well as any specific achievements that demonstrate your ability to drive new business growth.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the key responsibilities outlined in the job description, such as leading collaboration and developing adviser relationships. Use specific examples to illustrate your points.
Showcase Your Knowledge: Demonstrate your understanding of AJ Bell’s products and services in your application. Mention any experience you have with their platform or similar tools, and explain how this knowledge will help you succeed in the role.
Proofread Your Application: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a business development role.
How to prepare for a job interview at AJ Bell Management Limited
✨Know Your Numbers
As a Business Development Manager, you'll need to demonstrate your understanding of sales metrics and targets. Be prepared to discuss your previous achievements in terms of numbers, such as revenue growth or new client acquisitions, to showcase your ability to drive results.
✨Showcase Your Network
Having a strong network of IFA and adviser firm relationships is crucial for this role. During the interview, highlight your connections and how they can benefit AJ Bell. Mention specific examples of how you've leveraged these relationships in the past to achieve business goals.
✨Understand AJ Bell's Offerings
Familiarise yourself with AJ Bell’s investment solutions, including MPS and passive funds. Be ready to discuss how these products can meet the needs of financial advisers and their clients. This knowledge will demonstrate your commitment and readiness to promote their offerings effectively.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving and negotiation skills. Think of examples from your past experiences where you successfully navigated challenges or maximised opportunities. This will show your ability to think on your feet and adapt to different situations.
