Strategy Director (Brand)

A leading fitness brand is seeking a strategic consultant to lead a short-term engagement focused to review and refine its customer proposition. As the fitness landscape evolves, this brand is looking to reassess how its offering meets the needs of today\’s members – across physical locations, digital experiences, pricing, and brand positioning. The goal is to ensure the proposition remains compelling, competitive, and aligned with future growth ambitions. Key responsibilities include: Conduct a strategic review of the current customer proposition across key segments Benchmark against competitors and emerging fitness trends Identify opportunities to differentiate and strengthen member value Deliver actionable recommendations and a roadmap for proposition evolution You will have: ~7+ years consulting experience ~ Experience in strategy or proposition development, ideally in fitness or lifestyle ~ Strong understanding of customer insight, brand positioning, and commercial levers ~ Ability to work independently and engage senior stakeholders Engagement Details: ~6-8 week project ~ Hybrid working with some on-site presence in London ~£800-£1,000 LTD dependent on experience