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- Tasks: Lead a strategic review to enhance the customer proposition for a top fitness brand.
- Company: Join a leading fitness brand committed to evolving its offerings for modern members.
- Benefits: Enjoy hybrid working options and competitive pay ranging from £800 to £1,000.
- Why this job: Be part of a dynamic team shaping the future of fitness and health experiences.
- Qualifications: 7+ years in consulting with expertise in strategy or proposition development, preferably in fitness.
- Other info: This is a short-term project lasting 6-8 weeks, requiring some on-site presence in London.
A leading fitness brand is seeking a strategic consultant to lead a short-term engagement focused on reviewing and refining its customer proposition. As the fitness landscape evolves, this brand is looking to reassess how its offering meets the needs of today's members - across physical locations, digital experiences, pricing, and brand positioning. The goal is to ensure the proposition remains compelling, competitive, and aligned with future growth ambitions.
Key responsibilities include:
- Conduct a strategic review of the current customer proposition across key segments
- Benchmark against competitors and emerging fitness trends
- Identify opportunities to differentiate and strengthen member value
- Deliver actionable recommendations and a roadmap for proposition evolution
You will have:
- 7+ years consulting experience
- Experience in strategy or proposition development, ideally in fitness or lifestyle
- Strong understanding of customer insight, brand positioning, and commercial levers
- Ability to work independently and engage senior stakeholders
Engagement Details:
- 6-8 week project
- Hybrid working with some on-site presence in London
- £800-£1,000 LTD dependent on experience
Strategy Manager, Fitness & Health employer: FRESHMINDS
Contact Detail:
FRESHMINDS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Manager, Fitness & Health
✨Tip Number 1
Familiarise yourself with the latest trends in the fitness and health industry. Understanding current market dynamics and consumer preferences will help you demonstrate your strategic insight during discussions.
✨Tip Number 2
Network with professionals in the fitness sector, especially those involved in strategy and consulting. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully developed customer propositions in the past. Highlighting your experience with actionable recommendations will showcase your ability to deliver results.
✨Tip Number 4
Research the brand's current offerings and identify areas for improvement. Coming to the interview with thoughtful suggestions will demonstrate your proactive approach and genuine interest in their success.
We think you need these skills to ace Strategy Manager, Fitness & Health
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Strategy Manager position. Make sure you understand the key responsibilities and required experience, particularly in consulting and strategy development within the fitness or lifestyle sectors.
Tailor Your CV: Customise your CV to highlight relevant experience that aligns with the job requirements. Emphasise your consulting background, strategic insights, and any specific achievements in the fitness industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fitness and health, along with your strategic thinking skills. Mention how your experience can help the brand refine its customer proposition and meet future growth ambitions.
Highlight Relevant Skills: In your application, make sure to highlight your understanding of customer insights, brand positioning, and commercial levers. Provide examples of how you've successfully engaged with senior stakeholders in previous roles.
How to prepare for a job interview at FRESHMINDS
✨Showcase Your Strategic Thinking
Prepare to discuss your previous experiences in strategy development, particularly in the fitness or lifestyle sectors. Be ready to share specific examples of how you've successfully identified opportunities and delivered actionable recommendations.
✨Understand the Fitness Landscape
Familiarise yourself with current trends in the fitness industry, including digital experiences and member expectations. This knowledge will help you demonstrate your ability to assess and refine customer propositions effectively.
✨Engage with Stakeholders
Highlight your experience in engaging senior stakeholders. Prepare to discuss how you've navigated complex relationships and communicated strategic insights to influence decision-making.
✨Prepare for Competitor Benchmarking
Be ready to talk about how you would approach benchmarking against competitors. Think about the metrics you would use and how you would identify differentiators that could strengthen member value.
