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- Tasks: Lead digital content strategy and enhance online brand presence for PepsiCo UK.
- Company: Join PepsiCo, a global leader in food and drink with iconic brands like Walkers and Doritos.
- Benefits: Enjoy flexible working, competitive pay, health support, and perks like electric cars.
- Why this job: Be part of a culture focused on sustainability, innovation, and personal growth.
- Qualifications: Experience in project management, strong communication skills, and a knack for digital solutions required.
- Other info: Diversity is celebrated here; bring your authentic self to work!
The predicted salary is between 43200 - 72000 £ per year.
PepsiCo UK is home to some of the world's most loved food and drink products, including Walkers, Quaker, Doritos, Pipers, and Monster Munch. We have a strong reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed worldwide more than one billion times daily across over 200 countries and territories. In 2023, the company generated $91 billion in net revenue. We pride ourselves on being a great place to work, having been recognized as a Top Employer for the 12th consecutive year and for Gender Equality for the 18th year.
Our Vision and Strategy
Guided by our vision to Be the Global Leader in Beverages and Convenient Foods, we are committed to winning with PepsiCo Positive (pep+), a strategic transformation prioritizing sustainability and positive change for the planet and people.
Role Summary
We are seeking a digital and customer behaviour expert to support building a strong online brand presence and provide business recommendations based on consumer insights and analytics. The role involves understanding digital and shopper behaviours, enhancing digital experiences, and aligning them with commercial goals.
Key Responsibilities
- Serve as the voice of the shopper, ensuring digital experiences improve the shopper journey and meet commercial objectives.
- Utilize user-led and design thinking methods to identify opportunities and define KPIs such as sales and profitability.
- Project manage and foster collaboration across functions to develop and implement solutions.
- Manage proof of concepts from inception to integration, sharing learnings and successes.
- Gather stakeholder requirements for UX projects, prioritize tasks, and set clear research goals aligned with business objectives.
Additional Responsibilities
- Oversee the digital content technology roadmap, processes, budgets, and agency relationships in the UK.
- Manage the supply chain team for digital product content development and syndication across retail channels.
- Coordinate product launches, R&D changes, and redesigns to ensure accuracy, timeliness, and digital shelf optimization.
- Implement a test-and-learn content strategy, sharing insights to improve results.
- Lead the UX research roadmap, manage the team, and ensure comprehensive testing and analysis.
- Conduct and oversee research, deliver insights, and produce quarterly updates.
- Share best practices and case studies globally.
Qualifications
- Experience managing multiple projects in a dynamic environment with foresight and adaptability.
- Strong communication skills across diverse stakeholders and markets.
- Ability to build relationships internally and externally.
- Entrepreneurial spirit and a proactive approach.
- Deep understanding of design thinking and product design methods.
- Commercial acumen with strategic and operational expertise.
- Robust analytical skills to generate insights and drive actions.
- Ability to inspire and engage stakeholders through compelling presentations.
- Proven track record of exceeding targets.
- Technologically savvy with an interest in digital solutions and tools.
- Proactive, collaborative, and trustworthy mindset.
- Hands-on experience managing or operating a digital or multi-channel business.
Why PepsiCo?
We offer competitive compensation, benefits, flexible working, and extensive health and wellbeing support. Our benefits are aligned with our pep+ strategy, including electric cars through salary sacrifice. We foster a culture of continuous improvement, personal development, and career growth.
A Space to Be You
We celebrate diversity and encourage employees to bring their full selves to work. Our Employee Resource Groups support our diversity and inclusion initiatives. We are committed to equal opportunity and provide necessary adjustments to support participation in the hiring process.
Digital Content & UK Strategy Lead employer: PepsiCo
Contact Detail:
PepsiCo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content & UK Strategy Lead
✨Tip Number 1
Familiarise yourself with PepsiCo's digital strategy and recent initiatives. Understanding their approach to digital content and consumer engagement will help you align your insights and recommendations with their goals.
✨Tip Number 2
Network with current or former employees in similar roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and consumer behaviour. Being able to discuss current industry trends and how they relate to PepsiCo's products will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare to showcase your project management skills by discussing specific examples of how you've successfully led digital initiatives in the past. Highlighting your ability to collaborate across functions will resonate well with the role's requirements.
We think you need these skills to ace Digital Content & UK Strategy Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and qualifications required for the Digital Content & UK Strategy Lead position. Tailor your application to highlight relevant experiences that align with these requirements.
Craft a Compelling CV: Your CV should clearly showcase your experience in digital content management, project management, and consumer insights. Use quantifiable achievements to demonstrate your impact in previous roles, especially those related to enhancing digital experiences.
Write a Tailored Cover Letter: In your cover letter, express your passion for PepsiCo's vision and how your skills can contribute to their goals. Highlight your understanding of digital and shopper behaviours, and provide examples of how you've successfully managed projects in dynamic environments.
Proofread and Edit: Before submitting your application, take the time to proofread your documents. Check for any spelling or grammatical errors, and ensure that your writing is clear and concise. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at PepsiCo
✨Understand the Brand
Before your interview, make sure you have a solid understanding of PepsiCo's products and their market presence. Familiarise yourself with their recent campaigns and how they align with the company's vision of sustainability and positive change.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data and consumer insights in previous roles. Highlight specific examples where your analytical skills led to actionable business recommendations or improved digital experiences.
✨Demonstrate Project Management Experience
Since the role involves managing multiple projects, be ready to share your experience in project management. Discuss how you've successfully coordinated cross-functional teams and delivered results on time and within budget.
✨Prepare for Behavioural Questions
Expect questions that assess your ability to build relationships and inspire stakeholders. Use the STAR method (Situation, Task, Action, Result) to structure your responses and provide clear examples of your collaborative approach.
