Director of Advertising and Affiliate

About FairPlay Sports Media

We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game. FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others.

iGaming is one of the fastest-growing and most technologically innovative sectors, and we’re on top of our game, powered by market-leading tech and driven by brilliant people. We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way. So why not join us at FairPlay and be part of something bigger…

More about this role

This role will sit at the centre of the business, leading our Advertiser and Affiliate revenue efforts. As the Global expert and leader, you will work cross-functionally to create packaged solutions and strategies to execute locally with Country Managers (and their teams) to maximise Advertiser and Affiliate monetization efficiency.

You will be responsible for:

• Product Deployment & Go-to-Market
  • Provide thought leadership to the product development process, shaping, challenging and informing product and prioritisation approaches, based upon market insight and commercial strategies.
  • Define and execute go-to-market plans, including packaging and positioning of advertising products (for internal & external audiences) to drive usage and revenue.
  • Lead the successful rollout and adoption of FPSM advertising solutions across O&O sites and partner environments.
  • Collaborate closely with product, marketing, and commercial teams to ensure cohesive execution and measurable outcomes.
• Commercial Strategy & Ownership
  • Jointly accountable for revenue, usage, and cost metrics alongside Sales and Territory leads, defining optimal ad mix/load for O&O and partner site inventory.
  • Create and maintain detailed business plans and forecasts to drive digital ad product growth and monetisation.
  • Develop and manage 3rd party advertising inventory monetisation strategies, including SSP/DSP integrations and Google marketplace partnerships.
  • Management oversight of Ad/Site Operations team, with experience to help them build efficient and scalable processes to effectively support business goals.
• Stakeholder Engagement & Enablement
  • Translate stakeholder and market feedback into business requirements for Product teams, forming the basis of future development and innovation.
  • Act as an internal evangelist, providing education and product marketing support to Sales, Territories, and other key stakeholders.
  • Support the Sales and Partnerships teams throughout the lifecycle of B2B pitches – from lead qualification to deal closure and implementation.

You will be accountable for:

• Growth in ad product usage and revenue on O&O platforms.
• Increased monetisation efficiency across internal and partner environments.
• Effective roll-out of new digital advertising products and features.
• Positive stakeholder feedback and internal adoption of product marketing materials.

You will be supporting:

• Local Country Managers
• Partnerships Team
• Operator and Media Sales Teams
• Product and Marketing Teams

Your skillset:

• Commercial acumen with the ability to build business cases, manage budgets, and influence stakeholders.
• Outstanding communicator, capable of presenting ideas clearly and gaining buy-in across all levels.
• Proven ability to lead Ad Sales approaches, including hands on pitching of propositions to buyers of programmatic and direct sold ad inventory (agency & direct).
• Excellent project management skills, with the ability to juggle multiple priorities and initiatives.
• Strategic thinker with strong analytical capabilities and a data-driven mindset.
• Effective people manager, dedicated to developing teams and improving operational efficiencies.

What you’ll get back from us:

Alongside being challenged daily and a real interest in your development, you will also receive:

• Subsidized Sky HD package, broadband and discounted sky talk
• Free Pure gym membership
• Free healthcare with Bupa, life assurance and income protection
• Pension scheme with up to 9% contribution from the company
• £1,000 training fund each financial year, to spend on your professional development
• Unlimited holiday plan

Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you don’t tick every box. We’re committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know.