Senior Individual Giving Executive

The Talent Set are delighted to be working with The Royal Marsden Cancer Charity to find their Individual Giving Senior Executive – Supporter Acquisition. The charity offers a flexible working environment, with hybrid working and an expectation to work from either their Chelsea or Sutton site 2 days per week. Reporting into the Individual Giving Manager, you will play a pivotal role in the Individual Giving team. You will be responsible for the delivery of core elements of the Supporter Acquisition programme, developing engaging communications/products and activity across multiple channels, such as paid search and social, email, telemarketing and offline channels. You will lead and deliver projects for the recruitment of new supporters to identify new audiences, optimise response, grow the supporter base and contribute to the lifetime value of supporters.

Key Responsibilities:

• Lead in the development and delivery of Supporter Acquisition campaigns/activity/products across a range of media, with a specific focus on digital channels, in line with strategy, planned budgets and targets, ensuring campaign deadlines are met.
• Work closely with the Individual Giving Manager – Supporter Acquisition to plan, manage and deliver the annual operating plan, including end-to-end project management, making decisions within agreed parameters, providing recommendations for final approval.
• Be responsible for the briefing and the day-to-day management of internal and external suppliers including copy and artwork development through to production, broadcast and final print.
• Monitor and report on campaign/activity/product performance/KPIs (e.g. end of campaign reports, monthly reporting) and analyse results to enhance campaign performance and inform campaign planning, decision making and improvements to Supporter Acquisition.
• Manage the briefing and liaising with the Data team to deliver complex and accurate data selections and reporting requirements.
• Deliver draft budget and reforecasting figures as part of the planning and budgeting process, providing information required, and working closely with the Individual Giving Manager – Supporter Acquisition, to review and reforecast activities for Supporter Acquisition.

Person Specification:

• Experience of applying the principles and techniques of Individual Giving / Direct Marketing within a multi-channel, multi-discipline environment, especially through supporter acquisition channels.
• Good project-management experience, including managing budgets, schedules, creative development, and supplier relationships for fundraising direct marketing campaigns.
• Knowledge of best practice digital fundraising, with particular experience of running Search, Social and online campaigns to increase supporters and gather data for future marketing opportunities.
• Experience of managing campaign budgets, reforecast of activity, monitoring, reconciling and reporting on results in line with KPIs.
• Experience of managing external relationships, for example with suppliers, agencies, including effective negotiation re costs and contractual obligations.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application. We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.