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For Companies At a Glance
- Tasks: Lead digital performance strategies to drive customer growth and revenue.
- Company: Join a fast-scaling, purpose-driven luxury lifestyle brand with a global community.
- Benefits: Enjoy a hybrid work model and a competitive salary of up to £80,000.
- Why this job: Shape the future of a mission-led B-Corp in an inclusive and innovative environment.
- Qualifications: 5+ years in digital performance with expertise in Meta Ads, Google Ads, and analytics.
- Other info: Opportunity to work cross-functionally and influence a premium product's growth.
The predicted salary is between 48000 - 64000 £ per year.
Fella & Jones are excited to be partnering with a fast-scaling, founder-led luxury lifestyle brand as they enter their next chapter of ambitious growth. Known for their beautifully crafted products and purpose-driven ethos, this B-Corp is building a global community—and now seeks a Head of Performance to take the lead on growth.
This is a high-impact, strategic leadership role where you’ll drive the full digital performance engine. From Meta and Google to CRM, SEO and beyond, you’ll shape the customer journey end-to-end—delivering acquisition, retention and measurable results. You'll collaborate with exceptional agencies and work cross-functionally to fuel sustainable growth at scale.
The Opportunity
- Performance Strategy & Ownership
- Own acquisition and performance strategy across paid and owned channels
- Drive customer growth, revenue, and lifetime value with a channel-agnostic mindset
- Develop and implement full-funnel growth strategies, across D2C and new markets
- Performance Marketing Leadership
- Lead media strategy across Meta, Google, and emerging platforms
- Partner with agencies to challenge, optimise, and scale efficiently
- Build on what’s working and test what’s next—TikTok, influencer, partnerships, etc.
- Data-Driven Growth
- Develop robust attribution models and reporting frameworks (GA4, MMM, etc.)
- Translate insight into action, working closely with creative and commercial teams
- Align digital performance with wider brand, product, and CX goals
What You Bring
- 5+ years leading digital performance in high-growth, product-led environments
- Deep experience across Meta Ads, Google Ads, SEO, CRM & analytics (GA4)
- A commercial mindset and proven record of scaling digital revenue channels
- Confidence operating in agile, founder-led or start-up cultures
- Experience working cross-functionally across creative, tech, and brand
Bonus Points
- Experience in international markets or luxury D2C
- Exposure to affiliate, influencer, TikTok or retail media
- Built or scaled a function/team from scratch
This is your opportunity to shape the future of a mission-led B-Corp brand with a premium product and a loyal, growing customer base. You’ll be part of an inclusive and inspiring workplace that values innovation, autonomy, and impact.
Ready to lead growth at one of the UK’s most exciting lifestyle brands?
Head of Performance employer: Fella and Jones
Contact Detail:
Fella and Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance
✨Tip Number 1
Familiarise yourself with the luxury lifestyle market and the specific brand values of Fella & Jones. Understanding their ethos as a B-Corp will help you align your vision for performance marketing with their mission, making you a more compelling candidate.
✨Tip Number 2
Showcase your experience with data-driven growth strategies by preparing examples of how you've successfully implemented attribution models or reporting frameworks in previous roles. This will demonstrate your ability to translate insights into actionable strategies.
✨Tip Number 3
Network with professionals in the luxury and D2C sectors, especially those who have experience with performance marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Stay updated on emerging platforms like TikTok and new trends in influencer marketing. Being knowledgeable about these channels will not only enhance your application but also show your proactive approach to driving customer growth in innovative ways.
We think you need these skills to ace Head of Performance
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital performance, particularly in high-growth environments. Emphasise your achievements in driving customer growth and revenue across various channels.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the luxury lifestyle sector and how your skills align with the company's mission. Mention specific strategies you've implemented in the past that relate to the role's requirements.
Showcase Data-Driven Success: Include examples of how you've used data to drive growth in previous roles. Discuss any attribution models or reporting frameworks you've developed, as this is crucial for the Head of Performance position.
Highlight Cross-Functional Collaboration: Demonstrate your ability to work cross-functionally by providing examples of successful collaborations with creative, tech, and brand teams. This will show your potential employer that you can lead effectively in a dynamic environment.
How to prepare for a job interview at Fella and Jones
✨Showcase Your Strategic Mindset
As the Head of Performance, you'll need to demonstrate your ability to develop and implement full-funnel growth strategies. Prepare examples from your past experiences where you've successfully driven customer growth and revenue through innovative performance strategies.
✨Familiarise Yourself with Key Platforms
Make sure you have a solid understanding of Meta Ads, Google Ads, and SEO. Be ready to discuss how you've used these platforms in previous roles to achieve measurable results, and think about any emerging platforms like TikTok that you could leverage for growth.
✨Emphasise Data-Driven Decision Making
This role requires a strong focus on data. Be prepared to talk about how you've developed attribution models and reporting frameworks in the past. Highlight specific metrics you've tracked and how you've translated insights into actionable strategies.
✨Demonstrate Cross-Functional Collaboration
You'll be working closely with creative, tech, and brand teams. Share examples of how you've successfully collaborated across different functions to drive performance and align digital strategies with broader business goals.
