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- Tasks: Lead exciting marketing campaigns to boost ticket sales and audience engagement.
- Company: Join a top UK media and events business known for innovation and creativity.
- Benefits: Enjoy professional growth, a supportive culture, and the chance to work on major live events.
- Why this job: Be part of a dynamic team where your creative ideas can shine and make an impact.
- Qualifications: 2+ years in marketing, with skills in CMS, CRM, SEO, and digital content creation.
- Other info: Opportunity to support onsite event delivery in Glasgow during peak season.
The predicted salary is between 36000 - 60000 £ per year.
Are you a creative, data-driven marketer with a passion for delivering standout campaigns? Here’s your chance to join a leading UK media and events business, driving ticket sales and audience engagement for one of Scotland’s biggest live consumer shows. With a diverse portfolio spanning design, interiors, lifestyle, and construction, this award-winning company combines innovation with creative flair to deliver memorable events and content that resonate.
What You’ll Do
- Plan and deliver multi-channel marketing campaigns (digital, ATL, BTL) to boost ticket revenue and brand awareness
- Collaborate with sales, editorial, operations, and external partners to execute integrated campaigns
- Manage CRM, marketing automation, email campaigns, website updates, and SEO improvements
- Develop partnerships with celebrities, media, sponsors, and promotional partners to maximise reach
- Analyse campaign performance to continually optimise results and report key insights
- Support onsite event delivery in Glasgow (May/June), ensuring marketing aligns with the live experience
What We’re Looking For
- 2+ years marketing experience, ideally within B2C or live events
- Skilled with CMS, CRM, ESP tools, and digital content creation platforms (e.g., Canva)
- Solid understanding of SEO, UX, analytics, and data-driven decision-making
- Excellent communicator with strong stakeholder management skills
- Able to manage multiple projects in a fast-paced environment with creativity and energy
- Passionate about delivering campaigns that engage and excite audiences
Why Join Us?
- Be part of a dynamic, creative team where your ideas matter
- Work on one of Scotland’s top live events with huge audience appeal
- Enjoy opportunities for professional growth and skills development
- Thrive in a supportive culture that celebrates passion and innovation
Interested? Apply now or message us for a confidential conversation.
Senior Marketing Executive employer: The Curve Group
Contact Detail:
The Curve Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in B2C marketing and live events. This will not only help you understand the industry better but also allow you to speak confidently about how your skills can contribute to our campaigns.
✨Tip Number 2
Network with professionals in the marketing and events sector, especially those who have experience with large-scale consumer shows. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your creativity by preparing a mock campaign or strategy that aligns with our brand. This demonstrates your proactive approach and gives us a glimpse of your innovative thinking.
✨Tip Number 4
Be ready to discuss your experience with data-driven decision-making. Prepare examples of how you've used analytics to optimise campaigns in the past, as this is crucial for the role.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in B2C or live events. Use specific examples of campaigns you've worked on and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention how your creativity and data-driven approach can contribute to the company's goals, particularly in driving ticket sales and audience engagement.
Showcase Relevant Skills: In your application, emphasise your proficiency with CMS, CRM, and digital content creation tools. Highlight your understanding of SEO and analytics, as these are crucial for optimising campaign performance.
Demonstrate Collaboration Experience: Provide examples of how you've successfully collaborated with different teams or external partners in previous roles. This will show your ability to work in a dynamic environment and manage multiple projects effectively.
How to prepare for a job interview at The Curve Group
✨Showcase Your Creativity
As a Senior Marketing Executive, creativity is key. Prepare to discuss your past campaigns and how you approached them with innovative ideas. Bring examples that highlight your ability to think outside the box.
✨Demonstrate Data-Driven Decision Making
This role requires a strong understanding of analytics. Be ready to explain how you've used data to inform your marketing strategies in the past. Discuss specific metrics you tracked and how they influenced your decisions.
✨Highlight Collaboration Skills
Collaboration is crucial in this position. Prepare examples of how you've worked with different teams, such as sales or editorial, to execute successful campaigns. Emphasise your communication skills and ability to manage stakeholder relationships.
✨Prepare for Campaign Performance Analysis
The company values optimisation based on performance insights. Be prepared to discuss how you've analysed campaign results in the past and what adjustments you made to improve outcomes. This shows your commitment to continuous improvement.
