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For Companies At a Glance
- Tasks: Lead marketing strategy for EMEA, manage a team, and optimise digital presence.
- Company: Join HR Path Group, a global leader in HR consulting transforming HR functions worldwide.
- Benefits: Enjoy remote work options, annual salary increases, and numerous training opportunities.
- Why this job: Be part of an entrepreneurial culture with opportunities for growth and international mobility.
- Qualifications: 3+ years in marketing, strong SEO knowledge, and proven leadership skills required.
- Other info: Monthly travel to Paris for strategy meetings is expected.
The predicted salary is between 50000 - 60000 £ per year.
The HR Path Group, a global player in HR consulting, assists its customers in their HR transformation projects, both on the human and tools aspects (HRIS). We intervene in Europe, America and Asia-Pacific, for our large accounts and SME customers, in order to offer them a global support in the development of their HR strategy.
YOUR MISSIONS
- Lead the marketing strategy and execution for the EMEA region (excluding France), ensuring alignment with the company's overall goals and objectives.
- Manage and support a team consisting of 3 Marketing Officers: one based in London, one based in Paris for the German market, and one based in Madrid.
- Oversee SEO activities to ensure the company’s digital presence is optimized for visibility and performance across all markets.
- Collaborate with the Paris-based team, attending monthly Marketing Committee meetings to discuss strategy and performance.
- Represent the company at client events, trade shows, and relevant industry conferences across the EMEA region.
- Analyze and report on the performance of marketing campaigns, providing actionable insights and recommendations for improvement.
- Ensure consistent and effective messaging across all marketing channels for the EMEA region.
YOUR PROFILE
- A minimum of 3 years of experience in marketing, ideally within the HRIS / HR consulting industry.
- Strong understanding of SEO, digital marketing, and inbound marketing strategies.
- Proven leadership skills with experience in managing small teams and overseeing cross-regional projects.
- Excellent communication and interpersonal skills, with the ability to represent the company at high-level events.
- Strong analytical and project management skills, with a proactive and results-driven approach.
- You are a native English speaker; knowledge of French and/or Dutch is appreciated.
- Willingness to travel to Paris once a month for meetings and strategy discussions.
WHAT WE OFFER
- A stimulating work environment at the heart of an entrepreneurial and international culture.
- A transversal approach to our activities, which encourages teamwork and excellence.
- Numerous opportunities for advancement (horizontal, vertical and international mobility).
- Annual salary increases on the anniversary date to reward performance.
- Multiple training opportunities (internal university, certifications).
- Certified Happy at Work, we offer a good life balance with telecommuting possibilities.
- A friendly work environment (quarterly team activities, annual international seminar).
See you soon at HR Path!
Contact Detail:
HR Path Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in HRIS and digital marketing. Understanding the current landscape will not only help you during interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the HR consulting field, especially those who have experience in EMEA marketing roles. Attend relevant industry events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those that involved SEO and digital strategies. Being able to articulate your past successes will set you apart from other candidates.
✨Tip Number 4
Research HR Path Group thoroughly, including their recent projects and company culture. Tailoring your conversation to align with their values and goals will show that you're genuinely interested in being part of their team.
We think you need these skills to ace EMEA Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the HRIS or HR consulting industry. Emphasise any leadership roles and specific achievements that align with the responsibilities of the EMEA Marketing Lead position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's goals and how your skills can contribute to their marketing strategy. Mention your experience with SEO and digital marketing, and express your enthusiasm for the role.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Highlight any specific campaigns you've managed and the results achieved, as this will demonstrate your analytical and project management skills.
Prepare for Interviews: Research the company and its marketing strategies thoroughly. Be ready to discuss your previous experiences in detail, especially those that involved managing teams and cross-regional projects. Prepare questions to ask about the company's future marketing initiatives.
How to prepare for a job interview at HR Path
✨Research the Company and Industry
Before your interview, make sure to thoroughly research HR Path Group and its role in the HR consulting industry. Understand their services, recent projects, and market position. This knowledge will help you tailor your responses and demonstrate your genuine interest in the company.
✨Showcase Your Leadership Experience
As the EMEA Marketing Lead, you'll be managing a team. Be prepared to discuss your previous leadership experiences, focusing on how you've successfully managed teams and projects. Use specific examples to illustrate your ability to lead and inspire others.
✨Prepare for SEO and Digital Marketing Questions
Given the emphasis on SEO and digital marketing in the job description, brush up on your knowledge in these areas. Be ready to discuss your strategies for improving online visibility and performance, and share any successful campaigns you've led in the past.
✨Demonstrate Strong Communication Skills
Since you'll be representing the company at high-level events, it's crucial to showcase your communication skills during the interview. Practice articulating your thoughts clearly and confidently, and be prepared to discuss how you would effectively convey the company's message across various marketing channels.
