Programmatic Manager

Programmatic Manager

Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead programmatic campaigns, optimise performance, and manage a team to deliver outstanding results.
  • Company: Join Zenith International, a global leader in innovative marketing solutions with a diverse client portfolio.
  • Benefits: Enjoy flexible working, reflection days, and great local discounts, plus a chance to work anywhere for 6 weeks.
  • Why this job: Be part of a dynamic team driving change in the fashion industry while fostering creativity and collaboration.
  • Qualifications: Proficiency in major DSPs, strong analytical skills, and a proactive, results-oriented mindset are essential.
  • Other info: Embrace a culture of inclusion and professional development with various employee resource groups.

The predicted salary is between 43200 - 72000 £ per year.

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups.

The H&M team sits within the Zenith International department and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London. With 100+ members spread out across London, India and the US, the team covers H&M’s Global activity, from establishing strategy to media planning, media activation across digital channels, measurement and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise ROI and shift consumer’s perception about H&M- from retailer to Fashion Brand.

With the increase in Programmatic scope this year, we are looking for a Programmatic Manager, whose role will be to drive excellence in campaign delivery and optimization. The Programmatic Manager will help oversee the Programmatic scope within one of the most mature & innovative regional clusters, managing a Programmatic Executive and reporting into the Programmatic Director (based in London). They will have remit over full funnel Programmatic activation, including Display DCO, YouTube, Video, High Impact formats, to name a few.

Responsibilities

  • Maintain overall responsibility of the Programmatic activation & performance across your regions/cluster.
  • Responsible for flawless campaign execution, best practice being adhered to and performance targets being met. Troubleshoot issues.
  • Monitor delivery of KPIs according to campaign goals and optimize accordingly to hit/exceed performance targets.
  • Responsible for the implementation of Global Test & Learn. Contribute towards the Channel Playbook and media guidelines.
  • Responsible for the timely and flawless delivery of weekly/monthly reports, finance, performance decks.

Clients

  • Build strong, trusted relationships with key, mid-level clients.
  • Participate in client meetings and elaborate on Programmatic performance as required.
  • Take ownership for the monthly performance decks, EOC reports and ad hoc requests.

Commercial

  • Monitor and deliver regional revenue targets.
  • Support the Programmatic Director on initiatives to expand the Programmatic scope within your regions.
  • Adherence to the finance processes, ensure QAs are followed.
  • Develop processes/workflows/task automation aimed at saving time and reducing mistakes.

Team

  • Manage an Executive, ensuring they have a firm understanding of Programmatic and processes/tools to carry out their role effectively. Train direct reports on the latest updates/ platforms/ solutions.
  • Manage workload across your regions, ensuring deadlines are being met and client requirements are considered. Ensure effective delegation.
  • Proactively identify and resolve programmatic knowledge gaps within teams.
  • Stay up to date with industry developments by organizing discovery sessions with Media Owners.

Agency

  • Share and showcase team’s best work across departments.
  • Build strong and effective relationships with all PM practices.
  • Build strong relationships with your peers, sharing knowledge and experience.
  • Embrace and get involved with agency initiatives and opportunities.

Qualifications

  • Self-governing, results-oriented, proactive and solutions-focused with a positive outlook.
  • Proficient in major DSPs & Ad servers (i.e. DV360, Amazon AAP, The Trade Desk, CM360) and extensive knowledge of the wider programmatic landscape.
  • Strong analytical skills, critical thinking and problem-solving abilities.
  • Strong communication skills.
  • Be able to effectively prioritize and organize workload.

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, we offer WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave. FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment. GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre. Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Programmatic Manager employer: Publicis Groupe

At Zenith International, we pride ourselves on being an exceptional employer that champions innovation and inclusivity. Our London-based team thrives in a dynamic work culture that encourages professional growth through diverse talent engagement programmes and flexible working options. With unique benefits like the 'Work Your World' initiative and Reflection Days, we empower our employees to achieve a healthy work-life balance while contributing to impactful campaigns for renowned global brands.
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Contact Detail:

Publicis Groupe Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Programmatic Manager

✨Tip Number 1

Familiarise yourself with the specific programmatic tools and platforms mentioned in the job description, such as DV360 and The Trade Desk. Having hands-on experience or certifications in these platforms can set you apart from other candidates.

✨Tip Number 2

Network with current or former employees of Zenith International on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Programmatic Manager role.

✨Tip Number 3

Stay updated on the latest trends and developments in programmatic advertising. Consider attending webinars or industry conferences to enhance your knowledge and demonstrate your commitment to continuous learning during interviews.

✨Tip Number 4

Prepare to discuss specific examples of how you've optimised campaign performance in previous roles. Being able to articulate your problem-solving skills and analytical abilities will resonate well with the hiring team at Zenith International.

We think you need these skills to ace Programmatic Manager

Proficient in major DSPs & Ad servers (e.g. DV360, Amazon AAP, The Trade Desk, CM360)
Strong analytical skills
Critical thinking
Problem-solving abilities
Excellent communication skills
Campaign performance monitoring
Flawless campaign execution
Knowledge of programmatic landscape
Client relationship management
Ability to prioritise and organise workload
Experience in full-funnel Programmatic activation
Understanding of media planning and activation
Team management and training
Process development and task automation

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications of the Programmatic Manager position. Tailor your application to highlight relevant experience and skills that align with the job description.

Craft a Compelling CV: Your CV should clearly showcase your experience with programmatic advertising, including specific platforms like DV360 and The Trade Desk. Use quantifiable achievements to demonstrate your impact in previous roles.

Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your background in campaign management and performance optimisation aligns with Zenith International's goals. Be sure to include examples of how you've driven results in past positions.

Highlight Soft Skills: Zenith International values strong communication and teamwork. Make sure to highlight your ability to build relationships with clients and collaborate effectively with team members. Provide examples of how you've successfully managed teams or projects in the past.

How to prepare for a job interview at Publicis Groupe

✨Understand the Programmatic Landscape

Make sure you have a solid grasp of the programmatic advertising ecosystem, including major DSPs and ad servers like DV360 and The Trade Desk. Be prepared to discuss how these tools can optimise campaign performance.

✨Showcase Your Analytical Skills

Highlight your strong analytical abilities by discussing past experiences where you've used data to drive decisions. Be ready to explain how you monitor KPIs and optimise campaigns based on performance metrics.

✨Build Rapport with Clients

Demonstrate your communication skills by sharing examples of how you've built strong relationships with clients in previous roles. Emphasise your ability to present complex information clearly and effectively.

✨Embrace Team Collaboration

Since teamwork is crucial at Zenith International, be prepared to discuss how you've successfully collaborated with others in the past. Share examples of how you've trained team members or shared knowledge to enhance overall performance.

Programmatic Manager
Publicis Groupe
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  • Programmatic Manager

    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-06-24

  • P

    Publicis Groupe

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