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- Tasks: Drive revenue through PPC campaigns and optimise performance across various platforms.
- Company: Join Smile, a leading digital health company revolutionising healthcare accessibility in Australia.
- Benefits: Enjoy a fully remote role with a stable schedule and collaborate with top-tier professionals.
- Why this job: Make a meaningful impact on healthcare while working in a dynamic and innovative environment.
- Qualifications: Analytical, strategic, and creative thinkers with excellent English skills are encouraged to apply.
- Other info: Work closely with industry leaders and contribute to a cohesive marketing strategy.
The predicted salary is between 28800 - 48000 £ per year.
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
This performance profile seeks to attract a performance marketer with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms. As a performance marketer, you will be accountable for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover. This role will report to the Head of Marketing and will be part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover between 8 am-5 pm GMT+10 (Brisbane, Australia).
- Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing, and other relevant search platforms.
- Develop platform-specific ad creatives (videos and static) along with a detailed plan to drive revenue and sales across Facebook, Instagram, TikTok, YouTube, and other relevant channels.
- Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms.
- Manage keyword bids, ad copy, and landing page optimisation to enhance campaign performance across all advertising channels.
- Identify opportunities and troubleshoot issues at both the campaign and website levels to optimise performance.
- Work closely with stakeholders (design, content, and IT) to address and resolve funnel-related concerns.
- Effectively manage PPC and paid social budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
Testing
- Develop testing hypotheses and implement a prioritised testing plan to ensure continuous learning.
- Coordinate A/B testing of ad copy, creative, and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
Performance Reporting
- Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms.
- Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
- Drive revenue with a growth mindset through structured experimentation programs, learn from failures, and make data-driven decisions.
- Collaborate with the designer & content manager to ensure creatives and communication are in line with brand guidelines.
- Work closely with the SEO lead and the rest of the Growth Marketing team to align performance marketing strategies with organic search initiatives and overall marketing programs.
- Communicate campaign performance, updates, and insights effectively to stakeholders.
KEY PERFORMANCE INDICATORS
- Acquisition (Grow Smileâ„¢ dental cover): Drive month-on-month growth in dental cover sales by building and executing a scalable acquisition plan for Smileâ„¢.
This full-time role will only suit someone who also meets the following requirements:
- Should be analytical, strategic, and creative when the role requires it.
- Has perfectly spoken & written English.
- 100% Remote: Full-Time Position: Secure a stable and consistent work schedule.
- Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
- Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO and a successful Head of Marketing from India.
- Integrated Marketing Strategy: A company with a cohesive marketing strategy ensures that PPC and paid social campaigns align with broader marketing goals, improving overall campaign effectiveness and brand consistency.
Performance Marketing Manager (PPC) (m/w/d) remote employer: Digital Smile Planning
Contact Detail:
Digital Smile Planning Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (PPC) (m/w/d) remote
✨Tip Number 1
Familiarise yourself with the specific PPC tools mentioned in the job description, such as Google Ads and Meta Ads. Having hands-on experience or certifications in these platforms can give you a significant edge during discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've optimised PPC campaigns in the past. Be ready to discuss specific metrics and results that demonstrate your ability to drive revenue and improve ROI.
✨Tip Number 3
Research Smile's current marketing strategies and their dental cover products. Understanding their market position and challenges will allow you to propose tailored strategies during your interview, showing that you're proactive and genuinely interested.
✨Tip Number 4
Network with professionals in the digital marketing space, especially those who have experience in the healthcare sector. Engaging with industry peers can provide insights and potentially valuable connections that may help you stand out.
We think you need these skills to ace Performance Marketing Manager (PPC) (m/w/d) remote
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly with PPC tools like Google Ads and Meta Ads. Use specific metrics to demonstrate your success in driving business growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital health and how your skills align with Smile's mission. Mention specific campaigns you've managed and the results achieved to showcase your expertise.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data to optimise campaigns. Discuss any A/B testing you've conducted and the insights gained from those experiments.
Highlight Collaboration Experience: Since the role involves working closely with various stakeholders, mention any past experiences where you collaborated with design, content, or IT teams. This will demonstrate your ability to work effectively in a team environment.
How to prepare for a job interview at Digital Smile Planning
✨Know Your PPC Tools
Familiarise yourself with the specific paid tools mentioned in the job description, such as Google Ads, Meta Ads, and TikTok. Be prepared to discuss your experience with these platforms and how you've successfully driven business growth using them.
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, come prepared with examples of how you've monitored, analysed, and optimised PPC campaigns in the past. Highlight any specific metrics you improved and the strategies you used to achieve those results.
✨Demonstrate Collaboration Experience
The position involves working closely with various stakeholders. Share examples of how you've collaborated with designers, content managers, or IT teams to resolve issues and enhance campaign performance. This will show your ability to work effectively in a team environment.
✨Prepare for Testing Discussions
Be ready to discuss your approach to A/B testing and experimentation. Provide examples of hypotheses you've tested, the outcomes, and how those learnings have informed your future strategies. This will demonstrate your commitment to continuous improvement and data-driven decision-making.
