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- Tasks: Lead a strategic review to enhance the customer proposition for a top fitness brand.
- Company: Join a leading fitness brand committed to evolving its offerings for modern members.
- Benefits: Enjoy hybrid working options and competitive pay ranging from £800 to £1,000.
- Why this job: Be part of a dynamic team shaping the future of fitness and health experiences.
- Qualifications: 7+ years in consulting with expertise in strategy or proposition development, preferably in fitness.
- Other info: This is a short-term project lasting 6-8 weeks, requiring some on-site presence in London.
A leading fitness brand is seeking a strategic consultant to lead a short-term engagement focused on reviewing and refining its customer proposition. As the fitness landscape evolves, this brand is looking to reassess how its offering meets the needs of today's members - across physical locations, digital experiences, pricing, and brand positioning. The goal is to ensure the proposition remains compelling, competitive, and aligned with future growth ambitions.
Key responsibilities include:
- Conduct a strategic review of the current customer proposition across key segments
- Benchmark against competitors and emerging fitness trends
- Identify opportunities to differentiate and strengthen member value
- Deliver actionable recommendations and a roadmap for proposition evolution
You will have:
- 7+ years consulting experience
- Experience in strategy or proposition development, ideally in fitness or lifestyle
- Strong understanding of customer insight, brand positioning, and commercial levers
- Ability to work independently and engage senior stakeholders
Engagement Details:
- 6-8 week project
- Hybrid working with some on-site presence in London
- £800-£1,000 LTD dependent on experience
Strategy Manager, Fitness & Health employer: FRESHMINDS
Contact Detail:
FRESHMINDS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Manager, Fitness & Health
✨Tip Number 1
Network with professionals in the fitness and health industry. Attend relevant events or webinars where you can meet potential colleagues or clients. This will not only help you understand current trends but also give you insights into what companies like ours are looking for in a Strategy Manager.
✨Tip Number 2
Stay updated on the latest fitness trends and consumer behaviours. Follow industry publications, blogs, and social media channels to gather insights that could be valuable during your engagement. This knowledge will help you demonstrate your expertise and understanding of the market when discussing your approach.
✨Tip Number 3
Prepare to showcase your previous consulting experiences, particularly those related to strategy development in fitness or lifestyle sectors. Be ready to discuss specific projects where you successfully identified opportunities and delivered actionable recommendations, as this will highlight your capability to fulfil the role.
✨Tip Number 4
Familiarise yourself with our brand and its current customer proposition. Understanding our unique selling points and areas for improvement will allow you to tailor your discussions and suggestions effectively, showing us that you're genuinely interested in contributing to our growth.
We think you need these skills to ace Strategy Manager, Fitness & Health
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in strategy and proposition development, particularly within the fitness or lifestyle sectors. Use specific examples that demonstrate your ability to conduct strategic reviews and deliver actionable recommendations.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fitness industry and outline how your background aligns with the role's requirements. Mention your consulting experience and how it has prepared you to engage with senior stakeholders effectively.
Showcase Your Understanding of Trends: Demonstrate your knowledge of current fitness trends and customer insights in your application. This could be through mentioning specific trends you've observed or strategies you've implemented in previous roles that align with the evolving fitness landscape.
Highlight Your Independent Working Skills: Since the role requires the ability to work independently, provide examples in your application that showcase your self-motivation and initiative. Discuss any past projects where you successfully managed tasks without direct supervision.
How to prepare for a job interview at FRESHMINDS
✨Showcase Your Strategic Thinking
Prepare to discuss your previous experiences in strategy development, particularly in the fitness or lifestyle sectors. Be ready to share specific examples of how you've successfully identified opportunities and delivered actionable recommendations.
✨Understand the Fitness Landscape
Research current trends in the fitness industry, including emerging technologies and consumer behaviours. This knowledge will help you demonstrate your understanding of the market and how it impacts customer propositions.
✨Engage with Stakeholders
Highlight your experience in engaging with senior stakeholders. Prepare to discuss how you’ve effectively communicated strategic insights and recommendations to influence decision-making in past roles.
✨Prepare for Competitor Benchmarking
Be ready to talk about how you would approach benchmarking against competitors. Think about the metrics you would use and how you would identify differentiators that could strengthen member value.
