Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies to boost online performance and generate quality leads.
- Company: Join The Productivity Institute, a forward-thinking company focused on enhancing productivity.
- Benefits: Enjoy opportunities for growth, diversity, and employee development in a supportive environment.
- Why this job: Be part of a dynamic team that values innovation and offers real impact on business success.
- Qualifications: Bachelor’s degree in Marketing or related field; Master’s preferred with strong analytical skills.
- Other info: This role includes significant progression opportunities and values diverse backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Lead Generation Marketing Manager role at The Productivity Institute, LLC.
Job Purpose
As the Lead Generation Manager, you will report to the Marketing Director and be responsible for optimizing online and ATL marketing performance. You will present learnings, assist with budgets and forecasts, analyze performance, and support business decision-making. The ideal candidate should be highly analytical, well-organized, persistent, detail-oriented, and possess effective communication skills.
Key Responsibilities
- Improve website conversion rates and lead quality through digital CRO strategies.
- Create and adapt marketing content, including videos and images, for online and ATL campaigns, supervising graphic designers and enhancing SEO text.
- Analyze TV advertising performance to inform lead generation strategies and coordinate with production agencies for content delivery.
- Manage lead allocation by reviewing campaign performance, testing distribution channels, and maximizing sales growth.
- Handle financial reporting, including variance analysis, billing, and credit management, supporting departmental financial health.
Minimum Requirements
- Bachelor’s degree or equivalent in Marketing, Economics, Engineering, or Business; Master’s preferred.
- Proficiency in Excel, PowerPoint, Google Analytics, Google Tag Manager, Google Ads, Meta Ads, HTML, CSS, SEO, and SQL (a plus).
- Reliable, autonomous, organized, and able to prioritize tasks.
- Strong analytical skills and experience in marketing.
Skills & Qualifications
- Experience in Digital or Performance Marketing.
- Excellent analytical, problem-solving, and presentation skills.
- Ability to work independently and as part of a team, with strong initiative and ownership of tasks.
- Attention to detail and ability to influence at senior levels.
Additional Information
This role offers significant progression opportunities within a company that values diversity, internal mobility, and employee development. All employees must complete a DBS check. We are an equal opportunities employer and encourage applicants from all backgrounds to apply.
Lead Generation Marketing Manager employer: The Productivity Institute, LLC
Contact Detail:
The Productivity Institute, LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generation Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in lead generation and digital marketing. This will not only help you understand the role better but also allow you to discuss relevant strategies during interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in lead generation. Attend industry events or join online forums to build connections that could provide insights or referrals.
✨Tip Number 3
Prepare to showcase your analytical skills by gathering examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific metrics and outcomes during your interview.
✨Tip Number 4
Research The Productivity Institute, LLC thoroughly. Understand their mission, values, and recent projects to demonstrate your genuine interest in the company and how you can contribute to their goals.
We think you need these skills to ace Lead Generation Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lead generation and digital marketing. Use keywords from the job description to demonstrate that you meet the specific requirements of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your analytical skills and experience in performance marketing. Mention specific achievements that align with the responsibilities listed in the job description, such as improving conversion rates or managing budgets.
Showcase Technical Proficiency: In your application, emphasise your proficiency in tools like Google Analytics, Google Ads, and Excel. Provide examples of how you've used these tools to drive marketing success in previous roles.
Highlight Communication Skills: Since effective communication is key for this role, include examples of how you've successfully presented findings or collaborated with teams. This will demonstrate your ability to influence at senior levels, as mentioned in the job description.
How to prepare for a job interview at The Productivity Institute, LLC
✨Showcase Your Analytical Skills
As a Lead Generation Marketing Manager, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive marketing decisions and improve performance in previous roles.
✨Prepare for Technical Questions
Given the technical requirements of this role, brush up on your knowledge of tools like Google Analytics, SEO strategies, and digital marketing platforms. Expect questions that assess your proficiency in these areas, so be ready to provide insights and examples.
✨Demonstrate Your Creativity
This position involves creating and adapting marketing content. Bring examples of your past work, such as campaigns or content pieces you've developed, and be ready to discuss your creative process and how you approach content optimisation.
✨Highlight Your Teamwork and Leadership Skills
You'll be working closely with graphic designers and other team members. Share experiences where you've successfully led a project or collaborated with others to achieve a common goal, showcasing your ability to influence and motivate.
