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For Companies At a Glance
- Tasks: Lead digital marketing strategies and manage CRM migration to Hubspot.
- Company: Join a top UK reseller of innovative production and content creation technology.
- Benefits: Enjoy a hybrid role with a salary up to £80,000 and excellent perks.
- Why this job: Be part of a collaborative team driving impactful digital marketing in a dynamic industry.
- Qualifications: Extensive B2B/B2C digital marketing leadership experience and Hubspot CRM expertise required.
- Other info: Opportunity to lead a team and influence company growth while maintaining brand integrity.
The predicted salary is between 48000 - 64000 £ per year.
We are seeking a dynamic, strategic, and results-driven Senior Digital Marketing & CRM Manager / Lead to work for one of the most innovative and collaborative resellers of production and content creation technology in the UK. We are looking for a hands-on leader to report directly to the Marketing Director, and collaborate closely with internal stakeholders to craft and execute digital marketing strategies that align with overall vision. CRM & social media strategy & development is a large focus for this role – managing a migration to Hubspot – so extensive experience with this platform is needed for this role. This is a hybrid role offering a basic salary of up to £80,000 + excellent benefits.
The Role
- Develop and implement strategic digital marketing plans to drive customer engagement, growth and expand market presence while keeping an eye on the bigger picture.
- Set and lead the CRM platform strategy and migration to Hubspot.
- Work with the Marketing Director to allocate budgets for a variety of channels (Paid & Organic Social, Email, Website).
- Work closely with Content & Creative to promote a “digital first” content strategy.
- Manage a team of Digital & Content Execs.
- Lead contract negotiations with external suppliers and agencies when needed.
- Lead the business development team, fostering a collaborative and results-oriented environment.
- Oversee the entire sales cycle, from lead generation to closing deals, ensuring targets are met or exceeded.
- Monitor and analyse key performance indicators (KPIs) to guide decision-making.
- Ensure that growth strategies align with the company’s quality and brand integrity commitment.
- Collaborate with Sales and all the front-line teams to ensure a seamless cross-functional customer experience.
The Person
- Extensive experience in a senior B2B or B2C Digital Marketing leadership role from a relevant industry.
- CRM experience using Hubspot. Migration PM experience would be great!
- Social Media strategy and execution experience (Organic & Paid).
- Ability to strategize across all digital marketing channels.
- Ability to set and justify budgets for all channels.
- Confident creating and presenting strategic plans to C-Suite.
- A strategic thinker who can balance ambitious growth plans with maintaining the highest standards of quality and integrity.
- Strong communication and presentation skills.
- A warm, diligent, and driven leader, a people person - known for achieving success through teamwork and collaboration.
Digital Marketing Lead - B2B/Prosumer Electronics employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead - B2B/Prosumer Electronics
✨Tip Number 1
Familiarise yourself with HubSpot and its features, especially if you have experience in CRM migration. Consider taking a short course or certification to demonstrate your expertise, as this will show us that you're proactive and serious about the role.
✨Tip Number 2
Network with professionals in the B2B and prosumer electronics sectors. Attend industry events or webinars to connect with potential colleagues and learn more about current trends, which can help you tailor your approach when discussing strategies during interviews.
✨Tip Number 3
Prepare to discuss specific digital marketing campaigns you've led in the past, particularly those that involved social media strategy and execution. Highlight your results and how they align with the company's goals, as we value data-driven decision-making.
✨Tip Number 4
Showcase your leadership style by sharing examples of how you've successfully managed teams and fostered collaboration. We appreciate candidates who can inspire and motivate others, so be ready to discuss your approach to team dynamics and achieving collective goals.
We think you need these skills to ace Digital Marketing Lead - B2B/Prosumer Electronics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in digital marketing, particularly in B2B and B2C environments. Emphasise your leadership roles and any specific achievements related to CRM and Hubspot.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your strategic approach. Mention your experience with social media strategies and how you have successfully managed teams in the past.
Showcase Relevant Experience: When detailing your work history, focus on your experience with CRM platforms, especially Hubspot. Include examples of successful migrations or campaigns you've led that align with the job description.
Highlight Leadership Skills: Since this role requires managing a team, be sure to highlight your leadership style and any relevant experiences where you fostered collaboration and achieved results through teamwork.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, particularly in B2B or B2C environments. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved. This will demonstrate your capability to drive customer engagement and growth.
✨Familiarise Yourself with HubSpot
Since this role involves managing a migration to HubSpot, ensure you have a solid understanding of the platform. Be ready to discuss your experience with CRM systems, particularly HubSpot, and how you've used it to enhance marketing strategies and customer relationships.
✨Prepare for Budget Discussions
As you'll be responsible for allocating budgets across various channels, come prepared with examples of how you've set and justified budgets in the past. Discuss your approach to balancing paid and organic strategies while ensuring maximum ROI.
✨Demonstrate Leadership and Collaboration Skills
This role requires strong leadership and teamwork abilities. Be ready to share examples of how you've successfully managed teams and collaborated with other departments. Emphasise your people skills and how you've fostered a results-oriented environment in previous roles.
