Senior Account Manager

Senior Account Manager

Birmingham Full-Time 28000 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead strategic conversations and manage key client relationships to drive growth.
  • Company: Sketch Dental is an innovative digital marketing agency focused on helping dental practices thrive online.
  • Benefits: Enjoy employee recognition, training opportunities, and a collaborative work environment.
  • Why this job: Be a trusted advisor in a dynamic team, shaping strategies that impact client success.
  • Qualifications: 3-5 years in digital marketing, strong communication skills, and a passion for client success required.
  • Other info: Apply through our website with a standout one-liner to catch our attention!

The predicted salary is between 28000 - 42000 £ per year.

Sketch Dental is a dynamic and innovative digital marketing agency that specialises in helping dental practices succeed online and beyond. We are a team of creative thinkers, strategists, and problem solvers, dedicated to providing top-tier digital marketing solutions for our clients. We’re seeking an experienced and highly motivated Senior Account Manager to join our growing team.

Working with our Client Relations Manager, you’ll own the relationship with key clients, shape digital strategy, and help unlock commercial growth for our portfolio of high-value accounts. This is a role that goes far beyond project management – you’ll be a trusted advisor, capable of influencing senior stakeholders, navigating complex challenges, and applying commercial insight to drive meaningful outcomes for clients and for Sketch.

This role is ideal for someone who’s looking to play a more strategic part in client success, enjoys bringing clarity and leadership to difficult conversations, and thrives in a results-driven, collaborative agency environment. If you’re a natural communicator, skilled in stakeholder engagement, and confident navigating strategic and commercial conversations across digital marketing channels — we want you on our team.

Key responsibilities:
  • Lead strategic conversations with clients, translating commercial objectives into actionable marketing plans.
  • Build trusted partnerships with senior stakeholders, guiding them through both opportunities and challenges.
  • Confidently manage escalations and difficult conversations with professionalism and clarity.
  • Analyse and interpret campaign performance data, identifying insights and turning them into opportunities for account growth.
  • Proactively spot client risks or roadblocks, and work with internal teams to resolve them before they escalate.
  • Collaborate with our creative, paid media, SEO, and development teams to deliver integrated solutions aligned to client strategy.
  • Provide leadership and mentorship to Account Managers, supporting knowledge-sharing and development.
  • Maintain high levels of client satisfaction while driving measurable results and ROI.
  • Champion a commercial mindset across accounts, ensuring work delivers value for both the client and agency.
  • Identify upsell or cross-sell opportunities and work with the wider team to secure growth.
We'd love to meet someone with the following skills attributes:
  • Minimum 3–5 years’ experience in a digital agency environment, with demonstrable progression into senior account ownership.
  • Proven ability to develop and deliver strategic marketing plans.
  • Confident communicator with strong emotional intelligence and diplomacy in complex conversations.
  • Deep understanding of digital marketing channels, metrics, and tools.
  • Highly organised with excellent attention to detail and time management skills.
  • Strong commercial acumen and confidence working with budgets, forecasts, and performance data.
  • Comfortable presenting to senior decision-makers, both internally and externally.
  • Collaborative leadership style with an interest in mentoring or guiding others.
  • A passion for client success, marketing excellence, and continual learning.
  • Experience working with dental, healthcare, or medical sector clients.
  • Understanding of the dental patient journey and how marketing impacts practice growth.
Benefits at Sketch Dental:
  • Employee of the Quarter Recognition
  • Training and Development

How to apply: On the Sketch Dental website; within the job listing is a brief form and space to upload your CV. Use your one-liner to stand out, and give us a reason to get in touch! We will arrange a discovery call with those candidates who catch our eye as the best fit for the role, before interviewing those shortlisted with the Head of Marketing and Client Relations Manager.

Senior Account Manager employer: Sketch Dental

Sketch Dental is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and strategic thinking are at the forefront of our mission to empower dental practices. With a strong emphasis on employee development, we offer training opportunities and recognition for outstanding contributions, ensuring that our team members grow alongside the company. Located in Birmingham, our dynamic agency environment encourages innovation and provides a platform for meaningful client engagement, making it an ideal place for those passionate about digital marketing and client success.
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Contact Detail:

Sketch Dental Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Account Manager

✨Tip Number 1

Familiarise yourself with the dental industry and its marketing nuances. Understanding the dental patient journey and how digital marketing impacts practice growth will give you an edge in conversations with potential clients.

✨Tip Number 2

Showcase your ability to manage complex client relationships by preparing examples of past experiences where you've successfully navigated difficult conversations or escalations. This will demonstrate your confidence and emotional intelligence.

✨Tip Number 3

Highlight your strategic thinking skills by discussing how you've developed and implemented successful marketing plans in previous roles. Be ready to share specific metrics or outcomes that resulted from your strategies.

✨Tip Number 4

Network with professionals in the dental and digital marketing sectors. Engaging with industry peers can provide insights into current trends and challenges, making you a more informed candidate when discussing potential strategies with Sketch Dental.

We think you need these skills to ace Senior Account Manager

Strategic Marketing Planning
Client Relationship Management
Stakeholder Engagement
Digital Marketing Expertise
Data Analysis and Interpretation
Commercial Acumen
Emotional Intelligence
Conflict Resolution
Time Management
Leadership and Mentorship
Presentation Skills
Attention to Detail
Understanding of the Dental Sector
Proactive Problem Solving

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and account management. Focus on achievements that demonstrate your ability to lead strategic conversations and manage client relationships effectively.

Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for client success and your understanding of the dental industry. Mention specific examples of how you've driven growth for previous clients and how you can bring that expertise to Sketch Dental.

Highlight Relevant Skills: Emphasise your skills in stakeholder engagement, emotional intelligence, and commercial acumen. Make sure to mention any experience you have with digital marketing channels and tools, as well as your ability to analyse campaign performance data.

Stand Out with a One-Liner: When filling out the application form, include a catchy one-liner that encapsulates your professional ethos or a unique selling point. This is your chance to grab their attention and make them want to learn more about you.

How to prepare for a job interview at Sketch Dental

✨Showcase Your Strategic Thinking

As a Senior Account Manager, you'll need to demonstrate your ability to develop and deliver strategic marketing plans. Prepare examples of how you've successfully translated commercial objectives into actionable strategies in previous roles.

✨Communicate with Confidence

Strong communication skills are essential for this role. Practice articulating your thoughts clearly and confidently, especially when discussing complex topics or managing difficult conversations. This will help you build trust with senior stakeholders.

✨Demonstrate Commercial Acumen

Be ready to discuss your experience with budgets, forecasts, and performance data. Highlight specific instances where your commercial insight has led to meaningful outcomes for clients, showcasing your ability to drive results.

✨Prepare for Collaborative Scenarios

Since the role involves working closely with various teams, think of examples where you've successfully collaborated with others to achieve a common goal. This will illustrate your leadership style and ability to mentor or guide team members effectively.

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