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- Tasks: Lead brand strategy and communications for a cutting-edge AI company.
- Company: Rossum is revolutionising document processing with innovative AI solutions.
- Benefits: Enjoy remote work flexibility, competitive pay, generous time off, and professional development support.
- Why this job: Shape the future of enterprise finance while leading a dynamic team in a collaborative culture.
- Qualifications: 5+ years in B2B brand strategy, strong storytelling skills, and team leadership experience required.
- Other info: Join a mission-driven team focused on impactful innovation in technology.
The predicted salary is between 43200 - 72000 £ per year.
Rossum is on a mission to rid the world of manual data entry and redefine how businesses process documents through cutting-edge AI. We’re now hiring a Head of Brand & Content to shape how Rossum is perceived in the market, ensuring messaging resonates with enterprise finance buyers — and clearly communicates the product’s value. Your work will drive awareness, trust, and differentiation, directly impacting pipeline quality, sales enablement, and Rossum’s position as a category leader in intelligent document processing.
What You’ll Do:
- Own and execute a global brand and communications strategy that positions Rossum as a category-defining leader in intelligent document processing and enterprise automation.
- Shape and evolve product messaging that resonates with enterprise CFOs and finance teams, in close partnership with Product Marketing.
- Lead and grow a small but mighty team including a content writer, designer, and product marketers—serving as a strategic lead and player-coach.
- Develop and maintain an editorial calendar aligned with business objectives, major announcements, and events.
- Drive thought leadership and develop compelling narratives that position Rossum at the forefront of enterprise finance innovation.
- Manage PR strategy and agency relationships, boosting awareness and credibility among prospects, analysts, partners, and press.
- Work with the Director of Analyst & Partner Marketing to build strategic relationships with industry analysts and influencers to support category creation and market education.
- Measure and report on brand visibility, sentiment, and content performance to continuously refine our approach.
We'd Love to Hear from You if You Have:
- 5 years + proven experience building and scaling B2B brand and communications strategies, ideally in high-growth SaaS or AI-driven technology companies.
- A deep understanding of product marketing and storytelling that connects with enterprise buyers, especially CFOs and finance stakeholders.
- A track record of creating impactful thought leadership and go-to-market messaging in new or emerging categories.
- Excellent team leadership and people management skills, with a focus on developing high-performing teams.
- Expertise in digital and social media content distribution, as well as PR engagement.
- Strong writing and presentation skills, with the ability to translate complex technical concepts into compelling narratives.
- An analytical mindset and a focus on measuring brand performance and communication impact.
What We Offer (for remote roles):
- Remote-first flexibility – Work from anywhere with a strong internet connection.
- Flexible working hours – Design a schedule that fits your life and enables your best work.
- Competitive compensation package – Including equity options in a fast-growing AI company.
- Generous paid time off – Recharge with plenty of vacation days and local holidays.
- Learning & development support – Budget for professional growth and access to training resources.
- Team offsites & virtual meetups – Regular opportunities to connect, collaborate, and celebrate wins together.
- Collaborative and ambitious culture – Be part of a driven, supportive team building something truly impactful.
Head of Brand & Content employer: Rossum
Contact Detail:
Rossum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand & Content
✨Tip Number 1
Familiarise yourself with Rossum's brand and its mission. Understanding how they position themselves in the market will help you articulate your vision for their brand and content strategy during interviews.
✨Tip Number 2
Network with professionals in the AI and SaaS industries, especially those who have experience in B2B marketing. Engaging with industry experts can provide insights into current trends and challenges that you can address in your discussions with Rossum.
✨Tip Number 3
Prepare to showcase your previous work in building brand strategies and thought leadership content. Having concrete examples ready will demonstrate your capability to lead and grow a team effectively.
✨Tip Number 4
Stay updated on the latest developments in intelligent document processing and enterprise automation. Being knowledgeable about the competitive landscape will allow you to speak confidently about how Rossum can differentiate itself.
We think you need these skills to ace Head of Brand & Content
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Brand & Content position at Rossum. Tailor your application to highlight your relevant experience in B2B brand and communications strategies.
Craft a Compelling CV: Your CV should clearly showcase your 5+ years of experience in building and scaling brand strategies, particularly in high-growth SaaS or AI-driven technology companies. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, emphasise your understanding of product marketing and storytelling that resonates with enterprise buyers. Share specific examples of how you've developed impactful thought leadership and go-to-market messaging.
Showcase Your Leadership Skills: Highlight your team leadership and people management skills in both your CV and cover letter. Provide examples of how you've successfully led teams and developed high-performing individuals, as this is crucial for the role.
How to prepare for a job interview at Rossum
✨Understand the Company’s Mission
Before your interview, make sure you fully grasp Rossum's mission to eliminate manual data entry and how they leverage AI. This understanding will help you articulate how your vision for brand and content aligns with their goals.
✨Showcase Your Storytelling Skills
Prepare examples of how you've successfully crafted compelling narratives in previous roles. Highlight your experience in connecting with enterprise buyers, particularly CFOs, as this is crucial for the Head of Brand & Content position.
✨Demonstrate Leadership Experience
Be ready to discuss your leadership style and how you've developed high-performing teams in the past. Share specific instances where you’ve led a team to achieve significant results, as this role requires strong people management skills.
✨Prepare for PR and Analyst Engagement
Familiarise yourself with effective PR strategies and how to build relationships with industry analysts. Be prepared to discuss your approach to boosting brand visibility and credibility, as this will be a key part of your responsibilities.
