At a Glance
- Tasks: Lead and shape the content strategy across multiple channels for a leading organisation.
- Company: Join a dynamic membership-based organisation focused on engaging its audience through innovative content.
- Benefits: Enjoy a hybrid work model and a competitive salary of up to £90K.
- Why this job: Be at the forefront of storytelling, driving brand awareness and loyalty while making a real impact.
- Qualifications: 7+ years in content marketing with strong narrative skills and leadership experience required.
- Other info: Collaborate with diverse teams and leverage data to optimise content performance.
The predicted salary is between 72000 - 108000 £ per year.
A leading membership-based organisation is hiring a Head of Content Marketing to build and lead its content strategy across multiple channels. Reporting to the CMO, this role will shape how the brand communicates with its audience—creating engaging, insight-led content that drives awareness, acquisition, and retention.
This is a senior, hands-on leadership role responsible for developing a high-performing content function, integrating storytelling with strategy to deliver business impact.
Key Responsibilities- Develop and own a cohesive content strategy and tone of voice aligned with brand and business goals.
- Lead a multi-channel content calendar, integrating seasonal campaigns, member stories, and evergreen themes.
- Oversee content production across blogs, video, email, and social, ensuring high quality and consistency.
- Build internal capability and manage external content partners as needed.
- Leverage user-generated content and member stories to build brand connection and loyalty.
- Collaborate with brand, social, partnerships, and product teams to align messaging and maximise value.
- Use data and member insights to optimise content performance and drive measurable results.
- Stay ahead of trends and tools in content marketing and apply innovative approaches where relevant.
- 7+ years in content marketing, editorial, or storytelling roles, with at least 3 years in a leadership position.
- Strong narrative skills with experience engaging broad, diverse audiences.
- Data-driven with a track record of using content to drive acquisition and engagement.
- Skilled in content planning, production, and cross-functional collaboration.
- Strong editorial judgment and ability to commission compelling stories.
Apply to find out more.
Head of Content, Marketplace employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content, Marketplace
✨Tip Number 1
Familiarise yourself with the latest trends in content marketing, especially those relevant to membership-based organisations. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Showcase your leadership experience by preparing examples of how you've built and led successful content teams in the past. Be ready to discuss specific challenges you faced and how you overcame them to achieve measurable results.
✨Tip Number 3
Engage with the brand's existing content across various channels. Understanding their current tone of voice and content strategy will enable you to propose tailored ideas that align with their goals during discussions.
✨Tip Number 4
Prepare to discuss how you leverage data and member insights to optimise content performance. Having concrete examples of how you've used analytics to drive engagement will demonstrate your data-driven approach to content marketing.
We think you need these skills to ace Head of Content, Marketplace
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Content Marketing position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 7+ years of experience in content marketing and leadership roles. Highlight specific achievements that demonstrate your ability to drive engagement and acquisition through content.
Write a Tailored Cover Letter: In your cover letter, express your passion for content marketing and storytelling. Discuss how you would develop a cohesive content strategy and provide examples of past successes in similar roles.
Showcase Your Data-Driven Approach: Since the role requires a data-driven mindset, include examples of how you've used data and insights to optimise content performance in your previous positions. This will demonstrate your ability to deliver measurable results.
How to prepare for a job interview at Salt
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experiences in developing and executing content strategies. Highlight specific examples where your strategy led to measurable results, such as increased engagement or acquisition.
✨Demonstrate Leadership Experience
Since this role is a senior position, it's crucial to illustrate your leadership capabilities. Share instances where you successfully led a team, managed external partners, or built internal capabilities to enhance content production.
✨Emphasise Data-Driven Decision Making
The company values data-driven insights, so come equipped with examples of how you've used analytics to inform your content decisions. Discuss any tools or methodologies you’ve employed to track performance and optimise content.
✨Stay Ahead of Trends
Research current trends in content marketing and be ready to discuss how you would apply innovative approaches in this role. Showing that you are proactive about staying informed will demonstrate your passion for the industry.