Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead innovative CRM strategies and modernise customer engagement across multiple channels.
- Company: Join a well-established travel firm focused on evolving its CRM capabilities.
- Benefits: Enjoy hybrid working, a competitive salary, bonuses, and exciting corporate perks.
- Why this job: Be part of a dynamic team transforming customer experiences in the travel industry.
- Qualifications: Experience in B2C CRM with a focus on multi-channel strategies is essential.
- Other info: Opportunity for creativity and growth as you shape the future of CRM.
The predicted salary is between 32000 - 36000 £ per year.
Location: Hybrid working - Hemel Hempstead office – 2-3 times a week
Salary: £40,000 to £45,000 plus 20% bonus and benefits
This is a role which will begin with innovation, looking at introducing new channels to the company’s established CRM programme. The travel firm currently has an email heavy CRM programme but is looking to evolve into a more modern multi-channel capability – introducing in-app, push, Whatsapp and SMS.
This change will impact customer journeys, campaign content and creative too. Establishing the right test and learn strategies and measuring the impact of changes on customer experience and engagement across the customer journeys and the overall customer lifecycle is essential. Ensuring delivery of an appropriately positive uplift across engagement metrics like open rates, click through, conversions, as well as commercial goals like cross and upsell ROI metrics.
You’ll be taking control of two parts:
- Post booking customer communications: This includes all pre-travel related communications about the property or destination the customer is travelling to, opportunities for cross and upsell within that pre-travel journey, and any important information about their destination.
- Owner communications: Targeted at property owners, including bookings, operational communications, and updates on promotions and events.
You’ll own the content and promotional CRM calendar, responsible for the creation and execution of campaigns, including the introduction of new channels, optimisation of journeys, and enhancing personalisation using tools such as Movable Ink.
There’s a significant stakeholder management aspect, liaising with resorts to stay updated on changes and how they need to be woven into upcoming communications. Data will play a massive part in your day-to-day, from analysing campaign performance to working with data planning and strategy teams on targeting and personalisation strategies.
Experience Necessary:
- Solid background within a consumer/B2C CRM environment of scale and sophistication, ideally having worked across multiple digital channels.
- Good understanding of CRM comms planning and strategies, including journey planning.
- Solid project management skills, ensuring quality control, testing, and optimising campaigns.
- Knowledge of A/B testing and email journey enhancement/optimisation.
- Desire to improve processes and not afraid to innovate.
- Understanding of dynamic content and personalisation, ideally with tools such as Movable Ink.
- Experience mentoring and training within CRM would be beneficial.
Able to live and work in the UK unrestricted.
Want to Apply? Here’s how: You can share your LinkedIn profile or email a CV. For a chat and more information, please contact Colin Doree, Head of Recruitment, Data Blue Pelican at colin@bluepelican.com.
CRM Marketing Manager - Travel employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager - Travel
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies, especially those mentioned in the job description like Movable Ink. Being able to discuss how you've used similar tools in your previous roles will show that you're ready to hit the ground running.
✨Tip Number 2
Prepare to discuss your experience with multi-channel CRM strategies. Think about specific examples where you've successfully integrated channels like SMS, push notifications, or in-app messaging into your campaigns, as this is a key focus for the role.
✨Tip Number 3
Brush up on your A/B testing knowledge and be ready to share insights from past campaigns. Highlight how you've used data to optimise customer journeys and improve engagement metrics, as this will demonstrate your analytical skills.
✨Tip Number 4
Showcase your project management skills by preparing examples of how you've coordinated multiple stakeholders in previous roles. This will be crucial for managing communications with resorts and ensuring smooth operations across the CRM programme.
We think you need these skills to ace CRM Marketing Manager - Travel
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM marketing, especially with multi-channel strategies. Emphasise your familiarity with tools like Movable Ink and your ability to manage campaigns across various platforms.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for modernising CRM strategies. Discuss specific examples of how you've successfully implemented new channels or improved customer engagement metrics in previous roles.
Showcase Your Analytical Skills: Since data plays a massive part in this role, include examples of how you've used data analysis to optimise campaigns. Mention any A/B testing experiences and the impact they had on your previous projects.
Highlight Stakeholder Management Experience: Given the importance of stakeholder management in this position, detail your experience in liaising with different teams or clients. Explain how you’ve successfully communicated changes and collaborated on projects to enhance customer experiences.
How to prepare for a job interview at Blue Pelican
✨Showcase Your Multi-Channel Experience
Make sure to highlight your experience with various CRM channels beyond just email. Discuss specific campaigns you've executed using SMS, push notifications, or in-app messaging, and how they contributed to customer engagement.
✨Demonstrate Your Analytical Skills
Be prepared to talk about your experience with A/B testing and how you've used data to optimise campaigns. Share examples of how you've analysed campaign performance and made data-driven decisions to improve results.
✨Emphasise Your Project Management Abilities
This role requires solid project management skills, so be ready to discuss how you've successfully managed multiple projects simultaneously. Provide examples of how you coordinated with different teams to ensure timely delivery of campaigns.
✨Express Your Innovative Mindset
The company is looking for someone who can think outside the box. Share instances where you've challenged the status quo and introduced new ideas or strategies that improved customer engagement or campaign effectiveness.
