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For Companies At a Glance
- Tasks: Lead creative marketing strategies and campaigns to boost brand visibility and sales.
- Company: Join PetCamp, Brazil's second-largest pet shop chain, passionate about pets and customer service.
- Benefits: Enjoy a dynamic work environment with competitive salary and benefits tailored for you.
- Why this job: Be part of a growing team that values creativity and innovation in the pet industry.
- Qualifications: Degree in Marketing or related field; proven leadership in marketing teams required.
- Other info: Position based in Campinas; knowledge of CRM and digital marketing tools is a plus.
The predicted salary is between 24000 - 42000 £ per year.
A PetCamp é a 2ª maior rede de lojas Petshop do Brasil, reconhecida por oferecer uma ampla variedade de itens para cães, gatos, pássaros e outros animais. Estamos em plena expansão e atualmente contamos com mais de 90 lojas em todo o interior paulista. Prezamos por um atendimento especializado e de qualidade aos nossos clientes e seus bichinhos de estimação. Se você é apaixonado por animais e pessoas e deseja crescer em um ambiente dinâmico, venha fazer parte do nosso time na PetCamp!
Estamos em busca de um Coordenador de Marketing estratégico e criativo para coordenar nossas ações de comunicação e crescimento. O profissional será responsável por desenvolver e executar estratégias de marketing, branding e performance, além de coordenar campanhas voltadas para o fortalecimento da marca e aumento das vendas. O conhecimento em CRM ou Trade Marketing será um diferencial importante para a posição.
Responsabilidades:
- Desenvolver e implementar o planejamento estratégico de marketing da empresa.
- Gerenciar orçamento de marketing em despesas com mídias e fornecedores.
- Experiência em acompanhar ou desenvolver planos de mídias.
- Visão técnica para aprovação de artes e design.
- Gerenciar campanhas publicitárias e ações de comunicação em diversos canais (digital, redes sociais, mídia paga, offline, etc.).
- Coordenar a equipe de marketing, garantindo a execução eficiente das estratégias.
- Acompanhar e criar campanhas em conjunto com a agência de publicidade.
- Criar e acompanhar métricas de desempenho, analisando resultados para otimização das campanhas.
- Gerenciar o orçamento da área, assegurando o melhor retorno sobre investimento (ROI).
- Estabelecer parcerias estratégicas com fornecedores, influenciadores e outros stakeholders.
- Manter-se atualizado sobre tendências de mercado e inovação no setor.
Requisitos:
- Formação em Marketing, Publicidade e Propaganda ou designer.
- Experiência comprovada em liderança de equipes de marketing.
- Conhecimento em estratégias de CRM e/ou Trade Marketing será um diferencial.
- Acompanhamento de ferramentas de marketing digital (Google Ads, Meta Ads, SEO, automação de marketing, etc.).
- Capacidade analítica para interpretar dados e transformar insights em ações estratégicas.
- Excelente comunicação e habilidade de negociação.
Regime de trabalho:
- Salário (a combinar)
- Benefícios (a combinar)
- Jornada presencial em Campinas.
Coordenador de marketing employer: PetCamp
Contact Detail:
PetCamp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Coordenador de marketing
✨Tip Number 1
Familiarise yourself with the latest trends in pet care and marketing strategies. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to PetCamp's growth.
✨Tip Number 2
Network with professionals in the pet industry and marketing field. Attend relevant events or join online forums where you can connect with others who share your passion for pets and marketing, which could lead to valuable insights and opportunities.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your experience with CRM and Trade Marketing, as these are key areas that PetCamp is looking for in a candidate.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to drive marketing decisions. PetCamp values candidates who can interpret metrics and optimise campaigns for better performance.
We think you need these skills to ace Coordenador de marketing
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand PetCamp's mission and values. Familiarise yourself with their products and services, as well as their approach to customer service. This knowledge will help you tailor your application.
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in leadership roles. Emphasise any experience you have with CRM or Trade Marketing, as these are important for the position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for animals and marketing. Discuss how your skills align with the responsibilities of the role and provide examples of past successes in similar positions.
Showcase Analytical Skills: Since the role requires analytical capabilities, mention specific tools or methods you've used to interpret data and drive marketing strategies. Highlight any successful campaigns you've managed and the metrics that demonstrate their success.
How to prepare for a job interview at PetCamp
✨Show Your Passion for Animals
Since PetCamp is all about pets, make sure to express your love for animals during the interview. Share any personal experiences or stories that highlight your passion, as this will resonate well with the company's values.
✨Demonstrate Your Marketing Expertise
Be prepared to discuss your previous marketing strategies and campaigns. Highlight specific examples where you successfully increased brand awareness or sales, especially in a retail environment, as this will showcase your ability to drive results.
✨Familiarise Yourself with CRM and Trade Marketing
Since knowledge in CRM and Trade Marketing is a significant advantage for this role, brush up on these concepts. Be ready to discuss how you've used these tools in past roles to enhance customer engagement and improve marketing performance.
✨Prepare Questions About the Company
Show your interest in PetCamp by preparing thoughtful questions about their marketing strategies, company culture, and future plans. This not only demonstrates your enthusiasm but also helps you assess if the company aligns with your career goals.
