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- Tasks: Lead and shape the content strategy across multiple channels for a dynamic brand.
- Company: Join a leading membership-based organisation focused on engaging its audience.
- Benefits: Enjoy a hybrid work model and a competitive salary of up to £90K.
- Why this job: Be at the forefront of storytelling, driving brand awareness and loyalty through innovative content.
- Qualifications: 7+ years in content marketing with strong leadership and narrative skills required.
- Other info: Collaborate with diverse teams and leverage data to optimise content performance.
The predicted salary is between 72000 - 108000 £ per year.
A leading membership-based organisation is hiring a Head of Content Marketing to build and lead its content strategy across multiple channels. Reporting to the CMO, this role will shape how the brand communicates with its audience—creating engaging, insight-led content that drives awareness, acquisition, and retention.
This is a senior, hands-on leadership role responsible for developing a high-performing content function, integrating storytelling with strategy to deliver business impact.
Key Responsibilities- Develop and own a cohesive content strategy and tone of voice aligned with brand and business goals.
- Lead a multi-channel content calendar, integrating seasonal campaigns, member stories, and evergreen themes.
- Oversee content production across blogs, video, email, and social, ensuring high quality and consistency.
- Build internal capability and manage external content partners as needed.
- Leverage user-generated content and member stories to build brand connection and loyalty.
- Collaborate with brand, social, partnerships, and product teams to align messaging and maximise value.
- Use data and member insights to optimise content performance and drive measurable results.
- Stay ahead of trends and tools in content marketing and apply innovative approaches where relevant.
- 7+ years in content marketing, editorial, or storytelling roles, with at least 3 years in a leadership position.
- Strong narrative skills with experience engaging broad, diverse audiences.
- Data-driven with a track record of using content to drive acquisition and engagement.
- Skilled in content planning, production, and cross-functional collaboration.
- Strong editorial judgment and ability to commission compelling stories.
Head of Content, Marketplace employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content, Marketplace
✨Tip Number 1
Network with professionals in the content marketing field, especially those who have experience in leadership roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in content strategy.
✨Tip Number 2
Showcase your storytelling skills by creating a portfolio that highlights your best work. Include examples of successful campaigns you've led, focusing on how your content strategies drove engagement and acquisition.
✨Tip Number 3
Familiarise yourself with the brand's current content and tone of voice. Think about how you can enhance their existing strategy and be prepared to discuss your ideas during interviews to demonstrate your understanding of their needs.
✨Tip Number 4
Stay updated on the latest tools and technologies in content marketing. Being knowledgeable about innovative approaches will not only help you in the role but also impress the hiring team with your forward-thinking mindset.
We think you need these skills to ace Head of Content, Marketplace
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing and leadership roles. Emphasise your narrative skills and any data-driven successes you've had in previous positions.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the company's brand and how you can contribute to their content strategy. Use specific examples from your past work that align with the job responsibilities.
Showcase Your Portfolio: If applicable, include a portfolio of your previous content work. This could be links to blogs, videos, or campaigns you've led. Highlight pieces that showcase your ability to engage diverse audiences.
Highlight Data-Driven Achievements: In both your CV and cover letter, mention specific metrics or results from your past content strategies. This could include increases in engagement, acquisition rates, or successful campaigns that drove measurable results.
How to prepare for a job interview at Salt
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experiences in developing and executing content strategies. Highlight specific examples where your strategy led to measurable results, such as increased engagement or acquisition.
✨Demonstrate Leadership Experience
Since this role is a senior position, it's crucial to illustrate your leadership capabilities. Share instances where you successfully led a team, managed external partners, or built internal capabilities to enhance content production.
✨Emphasise Data-Driven Decision Making
The company values data-driven insights, so come equipped with examples of how you've used analytics to inform your content decisions. Discuss any tools or methodologies you’ve employed to track performance and optimise content.
✨Stay Ahead of Trends
Research current trends in content marketing and be ready to discuss how you can apply innovative approaches to their brand. Showing that you are proactive about industry developments will demonstrate your passion and commitment to the role.
