Key Account Manager (Hotels) - AFH - Field Sales
Key Account Manager (Hotels) - AFH - Field Sales

Key Account Manager (Hotels) - AFH - Field Sales

Maidenhead Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive growth in the Hotels Sector by managing client relationships and securing new business opportunities.
  • Company: Join JDE, a €5 billion global coffee leader with iconic brands like Kenco and L’OR.
  • Benefits: Enjoy professional growth, collaboration with amazing teams, and a dynamic work environment.
  • Why this job: Be part of shaping the future of coffee while working with top hotel brands.
  • Qualifications: Sales experience in B2B, strong negotiation skills, and a strategic mindset are essential.
  • Other info: Opportunity to innovate and influence within a fast-paced, supportive culture.

The predicted salary is between 36000 - 60000 £ per year.

We believe amazing things can happen over a cup of coffee. Everyone’s coffee experience is unique and we’ve been innovating since 1753. Our coffee has been loved for generations and a career with us will mean you’ll be playing your part in shaping the future of coffee. When we grow, you grow. If you have a thirst to be part of our journey, you’ll be exposed to the full spectrum of your field of work. We value potential. We create opportunity to help you grow as a professional, surrounded by amazing people. Our goal is simple but ambitious: Jacobs Douwe Egberts, a coffee for every cup.

JDE is a €5 billion global business retaining a start-up feel and containing some of the leading brands in Coffee and Tea – Kenco, L’OR, Tassimo and Douwe Egberts to name a few. The UK represents a top 5 global market for JDE and continues to be a growth engine for the category, driving premiumisation by leading the single-serve portion with the Tassimo brand and premiumising the instant coffee segment through Kenco, L’OR and the Douwe Egberts brands.

The Out of Home (OOH) business unit is aligned with the ‘on the go’ consumption of our brands including customers such as offices, hotels, cruise ships, hospitals, and stadia.

As a vital member of the National Accounts sales team, the Key Account Manager will drive the long-term growth strategy within the Hotels Sector. This role is responsible for nurturing existing client relationships and managing current contracts to ensure continued success and satisfaction.

In addition to maintaining established accounts, the Key Account Manager will collaborate closely with the New Business Key Account Manager to identify and secure new business opportunities. Success in this role requires a collaborative approach, working cross-functionally with teams across Marketing, Operations, Supply Chain, Demand Planning, and Finance to align with our strategic goals and deliver on our growth agenda.

  • Customer Management: Manage and grow an existing portfolio of customers across all product categories, identifying opportunities to drive volume growth in line with the Annual Operating Plan. Build and maintain strong relationships with key end-customers, including major hotel groups such as Marriott Hotels and Village Hotels. Develop compelling, customer-specific sell-in stories for new product launches and premiumisation initiatives.
  • Annual Operating Plan Delivery: Ensure high levels of forecast accuracy and minimal bias swing for both ingredients and machines. Proactively develop mitigation strategies to address potential risks to plan delivery. Collaborate on the development of long-term plans aligned with the company’s 5-year growth strategy.
  • Segment and Customer Strategy: Contribute to the development and execution of the National Accounts strategy. Partner with cross-functional teams—including Marketing, Finance, and Operations—to refine go-to-market strategies and build winning propositions for the Hotels segment, including full-service solutions and ingredient supply. Act as a subject matter expert in the Away From Home coffee category, staying informed on trends and insights.
  • Negotiation Framework: Strategically plan and execute customer negotiations to optimise both volume and value, in line with agreed terms, business potential, and timing. Define the scope and approach for local customer negotiations to ensure alignment with broader commercial objectives.

Qualifications

  • Essential: Proven sales experience within a professional B2B environment. Demonstrated success in driving NOS (Net Operating Sales), Gross Margin, and EBIT growth. Strong track record in prospecting, negotiating, and securing new business wins. Structured and strategic approach to account management. Excellent leadership and communication skills, with the ability to influence and inspire. Commercially astute, with a solid understanding of P&L management and the ability to leverage key business metrics. Confident negotiator, capable of engaging effectively at all organizational levels. Strong stakeholder management skills, both internally and externally. Exceptional planning, analytical, and problem-solving capabilities. Brings fresh thinking and innovative ideas to the table.
  • Desirable: Good working knowledge of the coffee category, particularly within the Away From Home market.

Key Account Manager (Hotels) - AFH - Field Sales employer: JDE Peet's

At Jacobs Douwe Egberts, we pride ourselves on being an exceptional employer that fosters a vibrant work culture and prioritises employee growth. As a Key Account Manager in the Hotels Sector, you will be part of a dynamic team that values collaboration and innovation, offering you the opportunity to shape the future of coffee while working with leading brands. With a commitment to professional development and a supportive environment, your career will thrive as we grow together in the exciting Out of Home market.
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Contact Detail:

JDE Peet's Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Key Account Manager (Hotels) - AFH - Field Sales

✨Tip Number 1

Familiarise yourself with the coffee industry, especially the Away From Home market. Understanding current trends and key players will help you engage in meaningful conversations during interviews and demonstrate your passion for the sector.

✨Tip Number 2

Network with professionals in the hospitality and coffee sectors. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the challenges and opportunities within the hotels segment.

✨Tip Number 3

Prepare to discuss your previous sales successes in detail. Be ready to share specific examples of how you've driven growth, managed accounts, and negotiated deals, as this will showcase your ability to deliver results in a similar role.

✨Tip Number 4

Research Jacobs Douwe Egberts and their brands thoroughly. Understanding their product offerings and market positioning will allow you to tailor your approach and demonstrate how you can contribute to their growth strategy effectively.

We think you need these skills to ace Key Account Manager (Hotels) - AFH - Field Sales

Sales Experience in B2B Environment
Account Management
Negotiation Skills
Customer Relationship Management
Strategic Planning
Forecasting and Demand Planning
Commercial Acumen
Stakeholder Management
Analytical Skills
Problem-Solving Skills
Leadership Skills
Communication Skills
Market Insight in Coffee Category
Collaboration with Cross-Functional Teams
Creativity and Innovation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant sales experience, particularly in B2B environments. Emphasise your achievements in driving sales growth and managing key accounts, as these are crucial for the Key Account Manager role.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the coffee industry and how your skills align with the company's goals. Mention specific examples of how you've successfully managed client relationships and driven business growth in previous roles.

Showcase Your Negotiation Skills: Since negotiation is a key part of this role, include examples in your application that demonstrate your ability to negotiate effectively. Highlight any successful deals or contracts you've secured in the past.

Research the Company: Familiarise yourself with Jacobs Douwe Egberts and their brands. Understanding their market position and recent developments will help you tailor your application and show genuine interest in the company.

How to prepare for a job interview at JDE Peet's

✨Know Your Coffee

Since the role is focused on the coffee industry, make sure to brush up on your knowledge of coffee types, trends, and the specific brands the company offers. Being able to discuss the nuances of their products will show your genuine interest and expertise.

✨Demonstrate Relationship Management Skills

Prepare examples from your past experiences where you've successfully managed client relationships. Highlight how you nurtured these relationships and drove growth, especially in a B2B context, as this is crucial for the Key Account Manager role.

✨Showcase Your Strategic Thinking

Be ready to discuss how you approach account management strategically. Think about how you can align with the company's long-term goals and how you would contribute to their Annual Operating Plan. This will demonstrate your understanding of the bigger picture.

✨Prepare for Negotiation Scenarios

Since negotiation is a key part of the role, prepare for potential negotiation scenarios. Think about how you would approach negotiations with major hotel groups and be ready to discuss your strategies for optimising both volume and value.

Key Account Manager (Hotels) - AFH - Field Sales
JDE Peet's
Location: Maidenhead
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  • Key Account Manager (Hotels) - AFH - Field Sales

    Maidenhead
    Full-Time
    36000 - 60000 £ / year (est.)
  • J

    JDE Peet's

    5000+
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