Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead product marketing strategy and execution for B2B services.
- Company: Join a dynamic team focused on innovative product solutions.
- Benefits: Enjoy hybrid working, competitive salary, and potential for permanent role.
- Why this job: Shape market strategies and drive growth in a collaborative environment.
- Qualifications: Experience in product marketing and strategic planning preferred.
- Other info: Diversity is valued; all backgrounds encouraged to apply.
The predicted salary is between 65000 - 75000 £ per year.
Location: Chester (hybrid)
Salary: £65k to £75k DOE
Contract: 3-4 months with the possibility of being made permanent
We’re looking for a strategic Head of Product Marketing to lead the go-to-market success of our client’s b2b services business. This pivotal role connects product, marketing, sales, and customer success to drive growth. You will shape strategy, lead GTM execution, and ensure products stand out with clear positioning, strong commercial offerings, and cross-functional alignment.
Key Responsibilities:- Identify distinct advantages from product features and delivery methods, and effectively communicate them to the market.
- Integrate multiple products into a cohesive message, emphasising simplicity.
- Familiarity with bundling products and pricing strategies.
- Experience in team leadership is a bonus but not essential.
- Evaluate market opportunities and customer insights to prioritise product improvements, new ideas, and strategic initiatives.
- Build business cases to justify investment in new propositions and marketing activities.
- Lead ongoing analysis of market trends and competitors to assess product positioning and market fit.
- Turn insights into strategic recommendations for pricing, positioning, and sales approaches.
- Define clear value propositions, target segments, and messaging frameworks for each solution.
- Manage product positioning within the broader portfolio.
- Lead cross-functional GTM planning for launches and updates, working closely with Sales, Marketing, Ops, and Customer Success.
- Set KPIs and track GTM effectiveness, sharing impact with key stakeholders.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now. We look forward to hearing from you!
Locations
Head of Product Marketing employer: We Are Adam
Contact Detail:
We Are Adam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing
✨Tip Number 1
Research the company and its products thoroughly. Understand their current market position and identify any gaps or opportunities that you could address in your role as Head of Product Marketing. This knowledge will help you articulate how you can contribute to their growth.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in product marketing. Attend relevant events or webinars to connect with potential colleagues or mentors who can provide insights into the company's culture and expectations.
✨Tip Number 3
Prepare to discuss specific strategies you've implemented in previous roles that align with the responsibilities outlined in the job description. Be ready to share examples of how you've successfully led go-to-market initiatives or improved product positioning.
✨Tip Number 4
Familiarise yourself with the latest trends in B2B marketing and product management. Being able to speak knowledgeably about current market dynamics and innovative strategies will demonstrate your expertise and passion for the role.
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Understand the Role: Before applying, take time to thoroughly understand the responsibilities and requirements of the Head of Product Marketing position. Tailor your application to highlight how your skills and experiences align with the key responsibilities outlined in the job description.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly showcases your relevant experience in product marketing, strategic planning, and cross-functional collaboration. Use specific examples to demonstrate your achievements and how they relate to the role.
Write a Strong Cover Letter: Your cover letter should express your enthusiasm for the role and the company. Highlight your understanding of the market trends and customer insights that are crucial for the position. Make sure to connect your past experiences with the expectations of the role.
Showcase Your Strategic Thinking: In your application, emphasise your ability to evaluate market opportunities and turn insights into actionable strategies. Provide examples of how you've successfully led go-to-market initiatives or product positioning in previous roles.
How to prepare for a job interview at We Are Adam
✨Understand the Product Landscape
Before the interview, make sure to research the company's products and services thoroughly. Understand their unique selling points and how they fit into the market. This will help you articulate your thoughts on product positioning and demonstrate your strategic thinking.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams like Sales, Marketing, and Customer Success, be ready to discuss your experience in cross-functional collaboration. Think of examples where you've successfully led or contributed to joint initiatives.
✨Showcase Your Market Insight Skills
Be prepared to talk about how you evaluate market opportunities and customer insights. Bring examples of how you've turned data into actionable strategies in previous roles, especially regarding pricing and positioning.
✨Demonstrate Leadership Potential
Even if team leadership experience isn't essential, showcasing your ability to lead projects or initiatives can set you apart. Share instances where you've taken charge, influenced others, or driven a project to success, highlighting your leadership qualities.
