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- Tasks: Lead product marketing strategy and execution for B2B services.
- Company: Join a dynamic team focused on innovative product solutions.
- Benefits: Enjoy hybrid working, competitive salary, and potential for permanent role.
- Why this job: Shape market strategies and drive growth in a collaborative environment.
- Qualifications: Experience in product marketing and strategic planning preferred.
- Other info: Diversity and inclusion are valued; all backgrounds encouraged to apply.
The predicted salary is between 65000 - 75000 £ per year.
Location: Chester (hybrid)
Salary: £65k to £75k DOE
Contract: 3-4 months with the possibility of being made permanent
We’re looking for a strategic Head of Product Marketing to lead the go-to-market success of our client’s b2b services business. This pivotal role connects product, marketing, sales, and customer success to drive growth. You will shape strategy, lead GTM execution, and ensure products stand out with clear positioning, strong commercial offerings, and cross-functional alignment.
Key Responsibilities:- Identify distinct advantages from product features and delivery methods, and effectively communicate them to the market.
- Integrate multiple products into a cohesive message, emphasising simplicity.
- Familiarity with bundling products and pricing strategies.
- Experience in team leadership is a bonus but not essential.
- Evaluate market opportunities and customer insights to prioritise product improvements, new ideas, and strategic initiatives.
- Build business cases to justify investment in new propositions and marketing activities.
- Lead ongoing analysis of market trends and competitors to assess product positioning and market fit.
- Turn insights into strategic recommendations for pricing, positioning, and sales approaches.
- Define clear value propositions, target segments, and messaging frameworks for each solution.
- Manage product positioning within the broader portfolio.
- Lead cross-functional GTM planning for launches and updates, working closely with Sales, Marketing, Ops, and Customer Success.
- Set KPIs and track GTM effectiveness, sharing impact with key stakeholders.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now. We look forward to hearing from you!
Head of Product Marketing employer: We Are Adam
Contact Detail:
We Are Adam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing
✨Tip Number 1
Network with professionals in the product marketing field, especially those who have experience in B2B services. Attend industry events or webinars to connect with potential colleagues and gain insights into the latest trends and strategies.
✨Tip Number 2
Familiarise yourself with the company's products and their unique selling points. Understanding how they fit into the market will help you articulate your vision for their go-to-market strategy during interviews.
✨Tip Number 3
Prepare to discuss your experience with cross-functional collaboration. Highlight specific examples where you've successfully worked with sales, marketing, and customer success teams to drive product growth.
✨Tip Number 4
Stay updated on market trends and competitor activities relevant to the role. Being able to demonstrate your knowledge of the competitive landscape will show that you're proactive and ready to make strategic recommendations.
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Head of Product Marketing. Familiarise yourself with key terms like go-to-market strategy, product positioning, and market analysis to demonstrate your knowledge in your application.
Tailor Your CV: Customise your CV to highlight relevant experience in product marketing, particularly in B2B services. Emphasise any achievements related to market trends, product launches, or cross-functional collaboration that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and leadership skills. Use specific examples from your past experiences to illustrate how you can drive growth and enhance product positioning for the company.
Highlight Your Unique Value: In your application, clearly articulate what makes you a unique candidate for this role. Discuss any innovative ideas you have for product marketing strategies or how you would approach market opportunities based on your insights.
How to prepare for a job interview at We Are Adam
✨Understand the Product Landscape
Before the interview, make sure you have a solid grasp of the products offered by the company. Familiarise yourself with their features, benefits, and how they compare to competitors. This will help you articulate your understanding of the market and demonstrate your strategic thinking.
✨Showcase Your Strategic Mindset
Prepare to discuss your approach to developing go-to-market strategies. Be ready to share examples of how you've successfully integrated product features into cohesive marketing messages in the past. Highlight your ability to evaluate market opportunities and turn insights into actionable recommendations.
✨Emphasise Cross-Functional Collaboration
This role requires collaboration across various teams. Be prepared to discuss your experience working with sales, marketing, and customer success teams. Share specific examples of how you've led cross-functional initiatives and the impact they had on product launches or improvements.
✨Prepare Questions About Company Culture
Since the company values diversity and inclusion, prepare thoughtful questions about their culture and how they support diverse teams. This shows your interest in not just the role but also in contributing to a positive workplace environment.
