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- Tasks: Lead product marketing strategy and execution for B2B services, driving growth and market success.
- Company: Join a dynamic team focused on innovative B2B solutions in a collaborative environment.
- Benefits: Enjoy hybrid working, competitive salary, and potential for permanent placement after contract.
- Why this job: Shape impactful strategies, work cross-functionally, and make a real difference in product positioning.
- Qualifications: Experience in product marketing, strategic thinking, and familiarity with market analysis preferred.
- Other info: Diversity is valued; all backgrounds are encouraged to apply, even if you don't meet every requirement.
The predicted salary is between 65000 - 75000 £ per year.
Location: Chester (hybrid)
Salary: £65k to £75k DOE
Contract: 3-4 months with the possibility of being made permanent
We’re looking for a strategic Head of Product Marketing to lead the go-to-market success of our client’s b2b services business. This pivotal role connects product, marketing, sales, and customer success to drive growth. You will shape strategy, lead GTM execution, and ensure products stand out with clear positioning, strong commercial offerings, and cross-functional alignment.
Key Responsibilities:- Identify distinct advantages from product features and delivery methods, and effectively communicate them to the market.
- Integrate multiple products into a cohesive message, emphasising simplicity.
- Familiarity with bundling products and pricing strategies.
- Experience in team leadership is a bonus but not essential.
- Evaluate market opportunities and customer insights to prioritise product improvements, new ideas, and strategic initiatives.
- Build business cases to justify investment in new propositions and marketing activities.
- Lead ongoing analysis of market trends and competitors to assess product positioning and market fit.
- Turn insights into strategic recommendations for pricing, positioning, and sales approaches.
- Define clear value propositions, target segments, and messaging frameworks for each solution.
- Manage product positioning within the broader portfolio.
- Lead cross-functional GTM planning for launches and updates, working closely with Sales, Marketing, Ops, and Customer Success.
- Set KPIs and track GTM effectiveness, sharing impact with key stakeholders.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now. We look forward to hearing from you!
Head of Product Marketing employer: We Are Adam
Contact Detail:
We Are Adam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing
✨Tip Number 1
Research the company and its products thoroughly. Understand their current market position and identify any gaps or opportunities that you could address in your role as Head of Product Marketing. This knowledge will help you articulate how you can contribute to their growth.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in product marketing. Attend relevant events or webinars to connect with potential colleagues or mentors who can provide insights into the role and the company culture.
✨Tip Number 3
Prepare to discuss specific strategies you've implemented in previous roles that align with the responsibilities outlined in the job description. Be ready to share examples of how you've successfully led go-to-market initiatives or improved product positioning.
✨Tip Number 4
Familiarise yourself with the latest trends in B2B marketing and product management. Being knowledgeable about current best practices and innovative strategies will demonstrate your commitment to staying ahead in the field and your readiness to lead effectively.
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Head of Product Marketing position. Understand the key responsibilities and required skills, so you can tailor your application to highlight relevant experiences.
Craft a Tailored CV: Ensure your CV reflects your experience in product marketing, particularly in B2B services. Highlight any strategic roles you've held, your familiarity with market analysis, and your ability to lead cross-functional teams.
Write a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the responsibilities outlined, such as your experience in go-to-market strategies and product positioning.
Showcase Relevant Achievements: When detailing your past experiences, focus on specific achievements that demonstrate your ability to drive growth and manage product marketing effectively. Use metrics where possible to quantify your impact.
How to prepare for a job interview at We Are Adam
✨Understand the Product Landscape
Before the interview, make sure to research the company's products and services thoroughly. Understand their unique selling points and how they fit into the market. This will help you articulate your thoughts on product positioning and demonstrate your strategic thinking.
✨Prepare for Cross-Functional Collaboration Questions
Given the role's emphasis on collaboration across teams, be ready to discuss your experience working with sales, marketing, and customer success teams. Prepare examples that showcase your ability to lead cross-functional initiatives and drive alignment towards common goals.
✨Showcase Your Market Insight Skills
Be prepared to discuss how you evaluate market opportunities and customer insights. Bring examples of how you've turned market analysis into actionable strategies in previous roles. This will highlight your analytical skills and strategic mindset.
✨Demonstrate Leadership Potential
Even if team leadership experience isn't essential, showing your potential to lead is crucial. Share instances where you've taken initiative or led projects, emphasising your ability to inspire and guide others towards achieving objectives.
