Consumer marketing Lead

Job Title: Consumer Marketing Leader

Client Location: London – Hybrid

Starting: ASAP

Salary/Pay Rate: £54.81 per hour PAYE

Duration: 12 months

Job Description:

An exciting opportunity has arisen for a senior Consumer Marketing Lead to join a dynamic EMEA team, focused on building meaningful connections with consumers and creators across diverse markets. This role is ideal for a strategic and creative thinker with a proven ability to lead large-scale, integrated marketing campaigns that drive measurable business impact.

We’re looking for a marketer who is passionate about brand building, skilled at identifying growth opportunities, and experienced in delivering high-performing marketing strategies that resonate locally while aligning with global objectives. You’ll collaborate closely with cross-functional teams and external partners to bring insight-led, inclusive campaigns to life across the region.

Key Responsibilities:

• Identify and shape consumer marketing opportunities across EMEA that contribute to growth and brand impact.
• Lead the development of full-funnel marketing campaigns aligned with global strategies and tailored to regional market needs.
• Translate insights and market data into actionable strategies and inspiring creative briefs.
• Partner with internal insights teams and external agencies to deepen consumer understanding and drive innovation.
• Deliver integrated, creative campaigns that connect with audiences and deliver on business goals.
• Work cross-functionally with product, brand, and creative teams to ensure consistency across global and regional messaging.
• Collaborate with creator and business teams across EMEA to develop unified go-to-market strategies.
• Manage campaign measurement and learning agendas to assess performance and identify opportunities for scale.
• Foster a test-and-learn culture to promote continuous innovation and optimisation.
• Communicate strategies effectively across all levels of the organisation.

About You:

• 12–15+ years of brand marketing experience, ideally in agile, fast-paced environments.
• Strong EMEA/regional experience with global brands, demonstrating cultural fluency and market adaptability.
• Proven track record of delivering impactful campaigns with measurable outcomes.
• Highly proficient in using insights, data, and behavioural trends to inform strategy and execution.
• Experienced in working within matrixed organisations and building cross-functional relationships.
• Confident managing agency partners and internal teams to execute complex campaigns at scale.
• Strong analytical and strategic planning skills, with experience in KPI setting and performance tracking.
• Fluency in English required; additional EMEA languages are a plus.
• Experience in product or growth marketing is advantageous.

**This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. If you have not received a response within 48 hours of your application, please assume that you have not been selected for progression to the next stage of the hiring process

Client Description:

Our Client is the largest social media company in the world. They have substantial B2B and B2C advertising and media platforms, as well as a nonprofit initiative. With the mission of bringing people together, they now boast over 2 billion users, and are rapidly developing as they influence the world around us.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.