Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a team, ensure excellent customer service, and manage shop performance.
- Company: Join Betfred, a leading bookmaker with a rich history and commitment to community.
- Benefits: Enjoy bonuses, discounts, pension contributions, and mental health support.
- Why this job: Be part of a fun, dynamic environment while promoting responsible gambling.
- Qualifications: Must be 18+, have management experience, and outstanding customer service skills.
- Other info: We value diversity and welcome applicants from all backgrounds.
The predicted salary is between 28800 - 42000 £ per year.
From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967, we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide. Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online. We owe our success to our unique story and dedicated colleagues, and the next chapter involves you...
Responsibilities
Here is where you come in… Our shops are at the heart of our business, and they all play a key part in their local community. As a Shop Manager, you will have full accountability for your shop’s performance and play a pivotal role in making sure that we offer a warm and welcoming environment for customers to place bets, watch live sports and play gaming machines. Day-to-day, you will be responsible for leading and developing a team of retail colleagues whilst delivering the highest possible retail standards and an excellent customer experience. You will become an expert in betting and make sure our customers enjoy our products and services responsibly. Being socially responsible is very important to us and a key part of your role will be to ensure that all our customers are betting within their means, and that our ‘Think 25’ policy is always followed. We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.
Skills & Experience
What you’ll need to succeed:
- Be 18+ and have the right to work in the UK.
- Must be able to work evenings, weekends, and public holidays.
- Previous management experience in the betting or gambling industry.
- Ability to build credible relationships with colleagues and customers.
- Outstanding customer service skills and the ability to engage all customers.
- A passion for sports, betting and gaming is beneficial but not essential.
- An eagerness to learn, develop and flourish within the Betfred family.
Why join a winning team?
Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.
- Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
- Monthly pension contributions: helping you prepare for your future.
- Enhanced maternity & paternity pay: our Betfred family works to support yours.
- A long-service recognition programme and life milestone rewards.
- A recognition scheme to earn and convert points to spend with over 700 retailers.
- A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
- Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.
We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.
What’s next?
If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application. At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences. If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.
Retail Shop Manager employer: Betfred Group
Contact Detail:
Betfred Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Shop Manager
✨Tip Number 1
Familiarise yourself with Betfred's history and values. Understanding their journey from a local bookmaker to a global brand will help you connect with their mission and demonstrate your enthusiasm during interviews.
✨Tip Number 2
Showcase your management experience by preparing examples of how you've successfully led teams in the past. Highlight any specific achievements that improved customer service or team performance, as this is crucial for the Shop Manager role.
✨Tip Number 3
Brush up on your knowledge of betting and gaming regulations, especially around responsible gambling practices. Being well-versed in these topics will not only impress your interviewers but also show your commitment to player safety.
✨Tip Number 4
Network with current or former Betfred employees if possible. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach and stand out as a candidate.
We think you need these skills to ace Retail Shop Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant management experience, particularly in the betting or gambling industry. Emphasise your customer service skills and any experience leading a team.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and betting, even if it's not essential. Explain why you want to work at Betfred and how you can contribute to their commitment to responsible gambling.
Highlight Relevant Skills: In your application, focus on skills such as relationship building, outstanding customer service, and your eagerness to learn and develop within the company. These are key attributes for the Shop Manager role.
Showcase Your Understanding of Responsible Gambling: Demonstrate your awareness of responsible gambling practices in your application. Mention any previous experience you have in promoting safer gambling environments or working with customers to ensure they bet responsibly.
How to prepare for a job interview at Betfred Group
✨Know the Company Story
Familiarise yourself with Betfred's history and values. Understanding their journey from a small shop to a global bookmaker will help you connect with their mission and demonstrate your enthusiasm for being part of their story.
✨Showcase Your Management Skills
Prepare examples from your previous management experience that highlight your ability to lead a team, improve performance, and deliver excellent customer service. Be ready to discuss how you can foster a positive environment in the shop.
✨Emphasise Customer Engagement
Since customer experience is key, think of ways you've successfully engaged customers in the past. Share specific instances where you enhanced customer satisfaction or handled difficult situations effectively.
✨Understand Responsible Gambling
Be prepared to discuss the importance of responsible gambling practices. Familiarise yourself with Betfred's 'Think 25' policy and be ready to explain how you would promote safer gambling within the shop.
