Marketing Planning Manager

Marketing Planning Manager Location: London, Swindon or Bournemouth Hybrid Role: 2 Days on site / 3 Days WFH We’re looking for an experienced, dynamic and passionate performance marketing planner to join our team and play a critical role in delivering our 121-marketing strategy. As a member of the Customer Brand & Engagement community, you will sit within the Personalisation & Performance Marketing Team and will be responsible for working in partnership with retail product & marketing squads to design marketing plans that meet customer needs and drive commercial, customer & brand engagement outcomes. As a supportive manager, working collaboratively with a variety of stakeholders, you will ensure we have an effective and efficient set of plans, focused on enabling the delivery of key priorities. At the heart of our plans will remain our 15 million members, who are at the centre of every decision we make as a Society. Every role, no matter what its objective, is member focused, and in the Personalisation and Performance Marketing Team, it is our mission to provide our members with timely, relevant and personalised content that puts our members first and truly makes a difference. The role requires relevant and current marketing, planning and engagement expertise, business and commercial acumen, stakeholder management capability, strong interpersonal and communication skills, and data and insight analytical capability. At Nationwide, we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job, you\’ll spend at least two days per week, or if part-time, you\’ll spend 40% of your working time, based at either our London, Swindon or Bournemouth office. If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can. What you’ll be doing You’ll spend regular time with your key stakeholders building strong relationships and a deep understanding of the commercial/market/brand/channel/customer insight and the future propositional roadmap. You’ll work collaboratively with your partner areas to develop detailed plans that meet customer needs and achieve our commercial & brand outcomes. You will work closely with the broader personalisation and performance teams to unlock potential and move closer towards our ambition of delivering truly personalised customer communications. You’ll also work closely with other members of the Personalisation and Performance team on how we’ll measure our effectiveness and forecast for future activity. You will be prioritising, making decisions, and finding solutions to blockers and issues daily – this role is varied and interesting. You will work in your team to generate innovative ideas for marketing, creating business cases to support them and driving a marketing plan forward. You will support the team in scanning and spotting ‘pain points,’ such as potential barriers, prioritisation, resource, budget concerns and ensuring the appropriate escalation is followed. Using your excellent organisational skills, you will help to arrange/prepare for stakeholder sharing sessions – including agendas, ensuring inputs and outputs are created. You will support the coordination of ‘T-shirt sizing’ of backlogs and driving the prioritisation to move the plans forwards. You will help the team in understanding & sharing the future landscape of proposition & service, maintaining a holistic view and ensuring channel/creative/messaging consistency. About you As a minimum, you will have: Experience in owning and managing marketing plans including forecasting sales, hitting sales targets and driving key success metrics, presenting performance data & reviews to senior stakeholders, confidently managing 121 marketing strategies and channels. Proactive self-starter who can take initiative and is a natural problem solver, an excellent collaborator who can demonstrate excellent stakeholder management supported by good negotiation and influencing others in a positive manner. Demonstrate current experience of strategic and tactical planning across multiple 121 channels, driving personalised direct marketing campaigns that deliver good ROI and high conversion and customer experience. Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these. Say it straight: This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand. Push for better: This is about aiming high and constantly looking for better in how we work together and serve our customers and members. Get it done: This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome. The extras you’ll get There are all sorts of employee benefits available at Nationwide, including: Personal pension – if you put in 7% of your salary, we’ll top up by a further 16%. Up to 2 days of paid volunteering a year. Life assurance worth 8x your salary. Great selection of additional benefits through our salary sacrifice scheme. Wellhub – Access to a range of free and paid options for health and wellness. Access to an annual performance-related bonus. Access to training to help you develop and progress your career. What makes us different Nationwide is the world’s largest building society. With over 15 million customers, we have a relationship with almost a quarter of the UK’s population. We’ve got the scale to compete with the big banks, but we’re not a bank. As a building society, we’re owned by our members – that’s our customers who have their current account, mortgage or savings with us. It means we can do things differently to deliver our Purpose – Banking – but fairer, more rewarding, and for the good of society. When you work at Nationwide, you can experience that difference for yourself. You’ll be part of a high-performing, purpose-driven organisation that offers rewarding career experiences and a highly competitive range of benefits to match. You’ll also be joining us at an important time as we seek to reach more and more people in the UK. We want everyone in the UK to know that they don’t have to bank with a bank. They can choose a modern mutual instead. Seniority level Mid-Senior level Employment type Full-time Job function Marketing #J-18808-Ljbffr