Sales Director

Sales Director (Data Centre & AI)

📍 Hybrid — Based in Bracknell (hybrid)

💼 Permanent | Up to £120,000 + £220,000 + Car Allowance + Benefits

🕵️ ♂️ James Adams Recruitment | On behalf of a leading UK-based Value-Added Reseller (VAR)

The Opportunity

James Adams is delighted to be supporting a major UK-based VAR as they expand their leadership team within their thriving Data Centre & AI division.

We are seeking a highly experienced and strategic Data Centre & AI Sales Director to drive growth across this critical business unit. This is a fantastic opportunity to join an established and fast-growing organisation with deep partnerships across key Tier 1 vendors, including Dell, HPE, IBM, Cisco, NetApp, Pure Storage, and Lenovo.

You will play a pivotal role in shaping and executing the sales strategy, building client relationships, and leading a high-performing team to deliver exceptional outcomes for enterprise customers.

Key Responsibilities

• Own and deliver the Data Centre & AI sales strategy aligned to business objectives and market opportunities.
• Lead, coach, and inspire a growing team of sales professionals focused on Data Centre solutions, AI, and emerging technologies.
• Build and deepen relationships with Tier 1 vendors (Dell, HPE, IBM, Cisco, NetApp, Pure Storage, Lenovo) to drive joint go-to-market success.
• Engage and consult with Enterprise, Mid-Market, and Public Sector clients on their Data Centre modernisation and AI transformation journeys.
• Develop and manage pipeline, forecasts, and performance metrics, reporting directly into the Commercial Leadership Team.
• Stay at the forefront of industry trends across AI, Edge, Hybrid Cloud, Hyperconverged Infrastructure, Storage, and Networking.
• Represent the company at industry events, partner forums, and client meetings to raise brand profile and drive new business.

What We’re Looking For

• Proven experience in a Sales Director or equivalent leadership role within VAR, IT reseller, or IT solutions & services sector.
• In-depth knowledge of Data Centre, Hybrid Cloud, AI, and Emerging Technologies.
• Strong existing relationships or proven track record working with Tier 1 vendors (Dell, HPE, IBM, Cisco, NetApp, Pure Storage, Lenovo).
• Strong leadership and team development skills — able to build, scale, and inspire high-performing teams.
• Excellent commercial acumen with a strategic mindset.
• Ability to engage confidently with C-level clients and vendor stakeholders.
• Passion for innovation and delivering client outcomes.

Why Join?

• Join an ambitious and fast-growing VAR with deep vendor partnerships and an enviable client base.
• Opportunity to lead and shape a key strategic business unit within the company.
• Excellent earning potential with competitive salary, bonus, car allowance, and benefits.
• Hybrid working with HQ in Bracknell and flexible arrangements.
• Supportive leadership team and a positive, collaborative culture.

Ready to take the next step?

If you are a commercially astute and passionate Sales Leader looking to make an impact in the Data Centre & AI space, we’d love to hear from you.