Senior Manager, Marketing Innovation Programmes

Job Title: Senior Manager, Marketing Innovation ProgrammesFixed-Term contract, Full-TimeLocation(s): London, Heidelberg and Berlin – Hybrid Working ModelApplication Deadline: 26th June 2025About Springer Nature GroupSpringer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroupAbout the RoleModern marketing needs people who can push boundaries and question the status quo, while motivating and inspiring marketers towards what could be possible.As part of the Marketing Effectiveness and Strategic Projects team you will be responsible for building a portfolio of projects designed to drive innovative new ways to market to our diverse customer base. This individual excellence role will work across teams to uncover potential for new approaches and facilitate innovation from ideation to tangible pilot projects and scale-up.Role Responsibilities:Encourage and facilitate structured ideation across teams to conceptualize, design and pilot new ways to reach and engage our customersIdentify and advocate for potential marketing innovations based on new technologies and techniques from different sectorsPrioritize ideas and present recommendations to senior stakeholders to build consensus on sequencingFacilitate a programme of innovation projects at various stages of maturity, towards scale/refine/stop decisionsWork with key stakeholders to embed new capabilities into ways of workingSupport the strategy development process and contribute to the developing of our strategic thinking and plans.Experience, Skills & Qualifications:EssentialExtensive experience in marketing strategy development, including identifying, evaluating and piloting new techniques and technologiesDeep understanding how to evaluate customer needs and/or experience in customer-centric product development.Experience in developing metrics to demonstrate performance and inform activityApplication of structured innovation frameworksDemonstrable understanding of digital marketing landscape with strong understanding of how technology can be applied, and curiosity about new techniquesFundamental understanding and interest in AI application in marketingAbility to equip a large & senior group of stakeholders with tools and skills to drive innovation projects in an agile and impactful manner((Director, VP level) including in technical functions (analytics, IT)Ability to commission, interpret & synthesize data to drive decision-makingStrong project management skillsincl. Workshop facilitation (in person, online)Leadership experience, particularly in a matrix environmentStrong communicator with skills to influence & negotiateDesirableDegree or similar qualification preferredProject Management Certification advantageous, not required#LI-AC1Springer Nature is a Disability Confident Committed Employer, and we encourage applications from candidates with disabilities. If you consider yourself to have a disability or learning difficulty and wish to submit your application in an alternative format or would like to discuss reasonable adjustments during the application and interview process, please get in touch either by phone on +44 (0)207 014 4020 or by email SpringerNatureUKCareers@springernature.com so we can make any necessary arrangements.At Springer Nature we value the diversity of our teams. We recognize the many benefits of a diverse workforce with equitable opportunities for everyone. We strive for an inclusive workplace that empowers all our colleagues to thrive. Our search for the best talent fully encompasses and embraces these values and principles.Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusionFor more information about career opportunities in Springer Nature please visit https://careers.springernature.comJob Posting End Date:12-06-2025 #J-18808-Ljbffr