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- Tasks: Create content, manage campaigns, and analyse performance metrics in a remote role.
- Company: Join optiBPO, a dynamic team supporting clients across multiple countries with innovative solutions.
- Benefits: Enjoy remote work, in-house medical support, and opportunities for career growth.
- Why this job: Be part of a passionate team tackling energy challenges while enhancing your marketing skills.
- Qualifications: 3+ years in technical marketing; proficiency in HubSpot, Google Adwords, and SEO required.
- Other info: Must be willing to work in the office occasionally.
The predicted salary is between 36000 - 60000 £ per year.
Be part of a growing Australian team and work as a Data and Technical Marketing Specialist for an amazing company. Apply now and enjoy great benefits and perks!
Why you will love working with this Client? This client is a reliable independent energy partner for many customers across Australia. The organization is passionate about developing and delivering innovative solutions to the energy challenges of our time. This is an exciting opportunity to join a dynamic and leading organisation.
Location / Shift: Remote, Morning Shift
Job Description: As a Data and Technical Marketing Specialist, you are required to perform your duties in accordance with our Code of Conduct, various policies, procedures, and this job description which may change from time to time in consultation with you.
Core Responsibilities:- Content Creation and Strategy
- HubSpot Management: Design and maintain HubSpot dashboards, email campaigns, templates, collateral, and social post scheduling.
- Digital Advertising: Manage Google Adwords campaigns and budgets to maximise ROI.
- Social Media Management: Oversee and maintain company profiles on LinkedIn, Instagram, and Facebook, including content planning and scheduling.
- Website Management: Create and manage WordPress campaign landing pages and ensure seamless integrations with other platforms.
- SEO and SEM: Utilise SEMRush to manage the keyword library and conduct analysis to improve search rankings.
- Campaign Analytics: Monitor and report on campaign performance metrics, identifying opportunities for optimisation and growth.
- Design and manage HubSpot assets, including dashboards, email templates, and marketing collateral.
- Plan and execute paid search campaigns on Google Adwords, ensuring budget efficiency and effectiveness.
- Integrate Google Analytics across different platforms (WordPress, HubSpot).
- Coordinate social media strategies, maintaining a consistent posting schedule across platforms.
- Develop and manage WordPress landing pages, ensuring alignment with campaign objectives and integrations.
- Conduct keyword research and analysis using SEMRush to enhance SEO efforts.
- Track, analyse, and report on campaign performance metrics, implementing data-driven improvements.
- Collaborate with internal teams to align technical marketing activities with overarching marketing and sales goals.
- Advanced proficiency in HubSpot, Google Adwords, Google Analytics, SEMRush, and WordPress.
- Strong understanding of SEO, SEM, and digital advertising best practices.
- Analytical mindset with experience in tracking and reporting campaign performance.
- Excellent organisational skills to manage multiple platforms and projects.
- Technical proficiency in managing marketing tools and integrations.
- Relevant certifications in any of these platforms are highly desirable.
- 3+ years in a technical marketing or similar role, with a strong focus on HubSpot, digital advertising, and SEO.
Why join optiBPO? optiBPO is an exciting workplace where you will be surrounded by smart, talented, and motivated professionals that supports clients across Australia, New Zealand, United States, Canada, United Kingdom, and Europe. optiBPO helps clients in planning, building, and managing dedicated offshoring teams in the Philippines. Enjoy great perks and benefits such as in-house medical team and HMO coverage. We maintain a healthy workplace that promotes collaboration, creativity, and teamwork. It is important for us to help you advance your career by elevating growth strategies and learning opportunities throughout your career journey with us.
Data and Technical Marketing Specialist employer: optiBPO
Contact Detail:
optiBPO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data and Technical Marketing Specialist
✨Tip Number 1
Familiarise yourself with HubSpot, Google Adwords, and SEMRush. Since these tools are crucial for the role, demonstrating your proficiency in them during interviews can set you apart from other candidates.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've tracked and reported on campaign performance in previous roles. Be ready to discuss specific metrics and improvements you've implemented.
✨Tip Number 3
Engage with the company's social media profiles before your interview. Understanding their current campaigns and tone will help you align your responses with their marketing strategies.
✨Tip Number 4
Prepare to discuss your experience with content creation and strategy. Highlight any successful campaigns you've managed, particularly those that involved digital advertising or SEO, as this is a key aspect of the role.
We think you need these skills to ace Data and Technical Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data and technical marketing. Focus on your proficiency with HubSpot, Google Adwords, and SEO practices, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for innovative energy solutions and how your skills align with the company's mission. Mention specific experiences that demonstrate your capabilities in digital advertising and campaign analytics.
Showcase Relevant Projects: Include examples of past projects where you successfully managed digital marketing campaigns or improved SEO rankings. This will help illustrate your analytical mindset and technical proficiency.
Highlight Certifications: If you have any relevant certifications in HubSpot, Google Analytics, or SEMRush, be sure to mention them prominently. This can set you apart from other candidates and show your commitment to professional development.
How to prepare for a job interview at optiBPO
✨Showcase Your Technical Skills
Make sure to highlight your proficiency in HubSpot, Google Adwords, Google Analytics, SEMRush, and WordPress during the interview. Prepare specific examples of how you've used these tools in past roles to achieve successful outcomes.
✨Demonstrate Your Analytical Mindset
Be ready to discuss how you track and report on campaign performance metrics. Share instances where your analytical skills led to data-driven improvements, as this will show your potential employer that you can contribute to their growth.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges, such as optimising a Google Adwords campaign or improving SEO rankings. Practising your responses to these scenarios will help you articulate your thought process clearly.
✨Align with Company Values
Research the company’s mission and values, especially their focus on innovative energy solutions. Be prepared to explain how your personal values align with theirs and how you can contribute to their goals in the role of Data and Technical Marketing Specialist.
