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- Tasks: Lead brand strategies and marketing initiatives for sk:n & The Harley Medical Group.
- Company: Join two of the UK's most trusted names in aesthetics and skincare.
- Benefits: Enjoy competitive salary, free products, career growth, and a modern work environment.
- Why this job: Shape brand narratives and engage customers while working in a dynamic, innovative culture.
- Qualifications: Experience in brand marketing, strong communication skills, and a passion for wellness required.
- Other info: Manage social media strategy across platforms like Instagram, TikTok, and more.
The predicted salary is between 36000 - 60000 £ per year.
sk:n Clinics and The Harley Medical Group are two of the UK’s most trusted names in aesthetics, skincare, and cosmetic treatment, each with a long-standing reputation for clinical excellence and patient care. Together, we are united by a commitment to safety, innovation, and outstanding results, offering a wide range of treatments that empower confidence and enhance wellbeing.
We are looking for a dynamic and strategic Brand Manager to lead the development and execution of brand and marketing initiatives across sk:n & The Harley Medical Group. This role will be pivotal in shaping our brand narrative, driving awareness, and delivering customer engagement across multiple channels. The ideal candidate will bring creativity, analytical rigour, and cross-functional leadership to ensure brand consistency and business growth.
Key Responsibilities:- Develop and implement comprehensive brand strategies that align with business objectives and customer needs.
- Define and manage brand positioning, messaging, and visual identity to ensure consistency across all touchpoints.
- Plan, execute, and evaluate multi-channel marketing campaigns to drive brand awareness and customer engagement.
- Collaborate with internal teams and external agencies to deliver integrated campaigns on time and within budget.
- Work closely with operational, clinical, and commercial departments to align brand strategy with service offerings and clinic operations.
- Collaborate with videographers to develop video content concepts, manage shoot days, and oversee post-production.
- Monitor brand performance using KPIs and analytics tools; adapt strategies to improve reach and effectiveness.
- Manage the brand marketing budget, ensuring cost-effective allocation and ROI tracking.
- Oversee production of brand assets, liaising with internal designers and external suppliers to ensure high-quality output across digital and print formats.
- Lead copywriting efforts across various channels including emails, websites, blog posts, print collateral, and internal communications, ensuring consistency with tone of voice and brand guidelines.
- Plan and execute brand events and promotional activities throughout the year, handling logistics, coordination, and post-event evaluation.
- Own and manage the organic social media strategy for both consumer and employer brand purposes across platforms including Instagram, Facebook, LinkedIn, YouTube, and TikTok.
- Work closely with our PR agency to develop and execute PR campaigns that support brand awareness, authority, and media engagement.
- Keep abreast of market trends, competitor activity, and emerging industry insights to ensure the brand remains competitive and relevant.
- Proven experience in a similar brand marketing role, ideally within the health, beauty, wellness, or retail sectors.
- Strong understanding of brand development, digital marketing, and campaign management.
- Excellent communication and copywriting skills, with a keen eye for detail.
- Experience working with creative teams, agencies, and production partners.
- Strong project management and organisational skills.
- Comfortable working in a fast-paced, results-driven environment.
- Passion for skincare, aesthetics, and consumer wellbeing.
- Competitive salary
- Free or discounted products/procedures
- Career progression
- Modern working environment with superb technology support
Contact Detail:
sk:n Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the aesthetics and skincare industry. Understanding current market dynamics will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the health, beauty, and wellness sectors. Attend industry events or join relevant online communities to connect with potential colleagues and gain insights into the brand management landscape.
✨Tip Number 3
Prepare to discuss specific examples of successful brand strategies you've implemented in the past. Highlight your analytical skills by showcasing how you measured success and adapted strategies based on performance metrics.
✨Tip Number 4
Showcase your creativity by developing a mock marketing campaign for sk:n or The Harley Medical Group. Presenting your ideas during the interview can set you apart and demonstrate your proactive approach to brand management.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand the brand values and mission of sk:n Clinics and The Harley Medical Group. Tailor your application to reflect how your experience aligns with their commitment to safety, innovation, and patient care.
Highlight Relevant Experience: In your CV and cover letter, emphasise your previous experience in brand management, particularly within the health, beauty, or wellness sectors. Use specific examples that demonstrate your ability to develop and execute successful marketing strategies.
Showcase Your Skills: Make sure to highlight your communication and copywriting skills in your application. Provide examples of past projects where you led copywriting efforts or managed multi-channel campaigns, showcasing your attention to detail and creativity.
Tailor Your Application: Customise your cover letter to address the key responsibilities outlined in the job description. Discuss how your skills in project management, collaboration with creative teams, and understanding of digital marketing can contribute to the brand's growth and engagement.
How to prepare for a job interview at sk:n
✨Showcase Your Brand Knowledge
Make sure to demonstrate your understanding of brand development and marketing strategies, especially in the health and beauty sectors. Research sk:n and The Harley Medical Group's brand positioning and be ready to discuss how you can enhance their narrative.
✨Prepare for Creative Discussions
As a Brand Manager, creativity is key. Be prepared to share examples of past campaigns you've worked on, including your role in the creative process. Think about how you can bring innovative ideas to the table that align with the company's vision.
✨Highlight Your Analytical Skills
Since monitoring brand performance is crucial, be ready to discuss how you've used KPIs and analytics tools in previous roles. Prepare to explain how you adapt strategies based on data insights to improve brand reach and effectiveness.
✨Demonstrate Team Collaboration
This role requires working closely with various teams and external agencies. Share experiences where you've successfully collaborated across departments or with creative partners to deliver integrated campaigns, showcasing your project management skills.
